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Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.

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People Don't Care About Your Brand


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    people don t care about your brand

    People don’t care

    about your brand

    @slidesthatrock

    people don t care about your brand 1

    People don’t care

    about your brand

    they care about what you do for them

    They care about

    what you do for them!

    only 25 of american respondents in a recent study

    Only 25% of American respondents in

    a recent study said that brand loyalty

    affected how they shopped

    Source: Ernst & Young

    1 in 4 customers would switch to a different

    1 in 4 customers would switch to a

    different provider on the basis of a

    single negative experience

    Source: Thunderhead

    nearly half of those who described themselves

    Nearly half of those who described

    themselves as highly loyal to a brand

    were no longer loyal a year later

    Source: NPD Group

    biggest complaint companies deliver something

    Biggest Complaint

    Companies deliver something different

    than what they promise upfront

    Source: Accenture

    less than half of consumers worldwide trust

    Less than half of

    consumers worldwide

    trust advertising

    Source: Harris Interactive

    80 of consumers look at online reviews before

    80% of consumers look

    at online reviews before

    making major purchases

    Source: PriceWaterhouseCoopers

    consumers have become far more willing

    Consumers have become far more

    willing to experiment with products,

    as the amount of information out there

    makes taking a chance far less risky.

    ?

    James Surowiecki, The New Yorker

    brands have run out of juice they re dead

    Brands have run out of juice. They're

    dead. Now the consumer is boss.

    There's nowhere for brands to hide.

    ?

    Kevin Roberts, Saatchi & Saatchi

    slide22

    3

    Principles

    slide23

    3

    Principles

    that never expire!

    slide24

    1

    Sell something

    people actually WANT

    with the casino and the beds our passengers will

    With the casino and the beds, our

    passengers will have at least two ways

    to get lucky on one of our flights.

    ?

    Richard Branson, Virgin

    slide27

    2

    Deliver CONSISTENTLY

    on your promise

    the well satisfied customer will bring the repeat

    The well-satisfied customer will bring

    the repeat sale that counts.

    ?

    James Cash Penney, J.C. Penney

    slide30

    3

    Do it BETTER

    than your competition

    if you do build a great experience customers tell

    If you do build a great experience,

    customers tell each other about that.

    Word of mouth is very powerful.

    ?

    Jeff Bezos, Amazon

    people don t care about your brand 2

    People don’t care

    about your brand

    they care about what you do for them 1

    They care about

    what you do for them!

    slide35

    3

    Principles

    that never expire!

    sell something people actually want

    Sell something

    people actually WANT

    1

    2

    Deliver CONSISTENTLY

    on your promise

    3

    Do it BETTER

    than your competition

    there is only one boss the customer

    There is only one boss. The customer.

    And he can fire everybody in the

    company from the chairman on down,

    simply by spending his money

    somewhere else.

    ?

    Sam Walton, Wal-Mart

    this presentation was created by

    This presentation was created by

    Slides That Rock

    slidesthatrock.com

    @slidesthatrock