MOONSHOT THINKING How to disrupt your industry and beat the competition. Inspired by Google X and Peter Diamandis. @BLUELOBSTERCO
WE CHOOSE TO GO TO THE MOON!
The biggest benefit of Apollo was the inspiration it gave to a growing generation to get into science and aerospace. “ Buzz Aldrin, Astronaut
After Apollo 17, America stopped looking towards the next horizon. The United States had become a space-faring nation, but threw it away. We have sacrificed space exploration for space exploitation, which is interesting but scarcely visionary. “ Eugene Cernan, Astronaut
NOT ONLY DID WE BECOME LESS AMBITIOUS IN SPACE.
WE ALSO BECAME LESS AMBITIOUS IN BUSINESS.
“ We wanted flying cars, instead we got 140 characters. Peter Thiel
“ A ten per cent improvement means that you're doing the same thing as everybody else. Larry Page
“ Companies fail because they do the wrong things or they aren't ambitious, not because of litigation or competition. Larry Page
MOONSHOT THINKING Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%. Google X is leading the 10X movement.
Moonshot Thinking at Google X They take on global-scale problems, define radical solutions to those problems, and involve some form of breakthrough technology that could actually make them happen. They look for 10X improvements and solutions that will help one billion people. Huge Problem Radical Solution Breakthrough Technology
If you’re not doing some things that are crazy, then you’re doing the wrong things. “ Larry Page
MOONSHOT EXAMPLES GOOGLE X
PROJECT SELF-DRIVING CAR Technology for driverless cars
PROJECT LOON Balloon powered internet for everyone
PROJECT WING Rapidly deliver products using flying vehicles
It’s often easier to make something 10 times better than it is to make it 10 percent better. “ Astro Teller, Google X
NETFLIX Disrupts streaming
AIRBNB Disrupts hotels
TESLA POWERWALL Disrupts energy storage
Cool! But I am not Google X!
How to apply Moonshot Thinking to your company
@PeterDiamandis 5 STEPS inspired by Peter Diamandis @PeterDiamandis
Your biggest problems are your biggest opportunities. “ Peter Diamandis, X Prize