Be a Social CEO! Share your stories. Just like Branson.
How does your company connect with your customers online?
Social media is the most direct and authentic voice executives can own, and yet they hand it off as an after-thought. Carmine Gallo
On Linkedin, he shares stories about: Virgin, Leadership, Communication, Customer Service, Branding, Technology, and Innovation.
Branson has 12,000,000 followers on Linkedin. (Yes, 12 million people follow Branson)
Branson puts a face on Virgin. He makes Virgin human.
Virgin has more fans. They are not only buying Virgin. They are buying Branson.
Andy Barratt Chairman & MD of Ford UK
If you have a few hundred or a few thousand followers on any of your social media platforms, there's no excuse not to have frequent conversations. Carmine Gallo
Barratt makes Ford look great. He makes his people look great. He makes his customers look great.
Barratt puts a face on Ford UK. He makes Ford UK human.
I don't live in the UK, but if I did I would go to the local Ford dealer to buy a car. Just because of Andy Barratt.
Most CEOs still resist being active online. They resist telling stories.
But your customers want to connect with humans, not companies.
If you spend more time sharing stories, you will win more hearts. Tomas Bay @coachbay
77 percent of consumers said they would buy more from their favorite brands if the company’s CEO was tweeting. Sprout Social
Topics Colleagues Customers Company