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Kanye WEst. Team 2 : Darian Dawkins, John Langton, Mark Misciagna. Talent. Occupation; Rap artist, songwriter, producer, director, fashion designer, and entrepreneur. Rapping in third grade Producing in the seventh grade Entered studio at age 13

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kanye west

Kanye WEst

Team 2 :

Darian Dawkins, John Langton, Mark Misciagna.



Rap artist, songwriter, producer, director, fashion designer, and entrepreneur.

  • Rapping in third grade
  • Producing in the seventh grade
  • Entered studio at age 13
  • Caught attention of Dj No I.D. “God Father of Chicago Hip-Hop”.
  • Became his Mentee. Learned how to sample and produce beats.
  • First sampler at 15
  • 21 years of experience in producing alone!!!

Started his career as an official producer at the age of nineteen.

  • Deric “D- Dot” Angelitte
  • Foxy Brown
  • Harlem World’s,
  • Nas
  • Drag- On
  • Carl Thomas
  • World Party
  • Goodie Mob
  • Ma$e
  • Raekwon
  • Eminem


And I’m through spitting these rappers my most heartfelt flow/ ‘Cause they be like, ‘That’s cool — you got some beats for me, though?
  • Since then :
  • College Dropout (1st album) shot to #2 on the Billboard 200
  • College Dropout received near-universal critical acclaim from contemporary music critics and was voted the top album of the year by two major music publications.
  • College Dropout went triple platinum, and gained west ten Grammy nominations and winning him two of them, Best Rap Album, and Rap Album of the year.
  • Late Registration (second album) sold over 2.5 million copies in its first year, and was acclaimed the only successful rap album of the fall season.
  • Graduation (3rd studio album), sold 975,000 copies in it’s first week and debuted on Billboard 200 as #1
  • Received 124 awards out of 387 nominations, including 21 Grammys
  • Has embarked on three world tours since debut album less then a decade ago
  • 6 studio albums in less then a decade

~Kanye West “Dream Killers”

other ventures
  • Best I ever Had (Drake),
  • Flashing Lights,
  • Heard Em’ Say
  • Jesus Walks,
  • Niggas in Paris
  • Collaborated with NIKE in 2009 to release his first pair of shoes the Air Yeezy’s.
  • Second pair in 2012.
  • A shoe line with Louis Vuitton, premiered in Paris fashion week in 2009.
  • Designed for Bape and Italian shoe wear and Giuseppe Zinotti.
  • In 2013 he announced a new shoe venture with adidas.
  • Premiered his own women’s clothing line, DW Kanye West, in 201.
  • DSquared2 duo Dean and Dan Caten, Olivier Theyskens, Jeremy Scott, Azzedine Alaïa, and the Olsen twins
  • In 2012 he premiered a sequel to the clothing line at Paris fashion week that was critically acclaimed for showing even more improvement since the first.
quality of music
Quality Of music

Medacritic points- A point system used by critics to rate the quality of everything in entertainment from music to movies to games. Everything has a Medacritic point. There especially important in the music industry.

Kanye west’s medacritic points of his albums compared to top artist released in that same year. Including artist such as, Eminem, Nicki Minaj 50 cent, Ludacris, drake, T.I, and The Game, Lil Wayne, and Naz.

Most rap artist average anywhere from 56-83. Kanye’s Beautiful Dark Twisted Fantasy came in at a high 94/100 making it one of the highest rated rap albums in history.

ability to stay relevant
Ability to Stay Relevant

“But this video completely didn't respect any of those rules whatsoever. [laughs] It's a dream, and I think the controversy comes from the fact that I don't think most people are comfortable with their own dreams, so it's hard for them to be comfortable with other people's dreams."

  • Growth Strategy: Trend Setting
  • Vision: Vanguard
  • Breaks Folkway Norms
  • Examples:
    • Interrupting Taylor Swift
    • Paparazzi Attacks
    • Incorporating religious themes in concert

"I think people are afraid of dreams, and that video is one of the closest things to the way that dreams look and feel, or the way joy looks and feels…


Cara Lewis, William Morris Endeavour Entertainment (WME).

Managed Eminem, 50 cent, Rihanna, B.O.B, Common, and The roots.

Worked for WME for almost 23 years.

Named Billboards 14th most powerful woman in the music industry.


2014 , Roc Nation takes on management of DONDA.

Manages artist such as Rihanna, Shakira, and Timberland.

  • Directional Planning and Single Use- Plans
    • Vogue Cover
    • High Profile Relationship With Kim Kardashian
  • Creative Marketing Strategies
    • Marketing by “Non-Marketing”
    • New edgy , underground marketing strategy
    • Only marketing used for Yeezus album was the projection of his face in 12 cities on major buildings like art museums, universities’ buildings, abandoned penitentiaries and bustling street corners.
size of fan base
Size of Fan BasE

No matter how bad his public behavior, or outburst people continue to support his career

10.44 Million Twitter followers.