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Advanced Digital Marketing Training Course PowerPoint Presentation
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Advanced Digital Marketing Training Course

Advanced Digital Marketing Training Course

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Advanced Digital Marketing Training Course

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  1. Advanced Digital Marketing SLA Consultants India Corporate Training Institute

  2. What is SEO? Why should you care?

  3. What is Digital Marketing? • Search Engine Optimization (SEO) • Online Ads (PPC/CPM) • Email Marketing • Social Media • Conversion Optimization • Landing Page Optimization

  4. What is SEO? • Search Engine Optimization (SEO) • The efforts revolving around trying to get a site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)

  5. SERP Products Listing 1 2 3 Images 4

  6. SEO SEO vs PPC

  7. Search phrase in the title of the page SEO SERP a bit deeper

  8. Title URL Description Result Elements

  9. Which do you use?

  10. Why is Google the best?

  11. History of Search • Lycos, Dogpile, Excite • Altavista circa 1995 • Google circa 1998/2000The authority algorithm

  12. The Authority Algo • Sources/References • Who is most referenced?

  13. SEO Ranking Factors

  14. Code

  15. Code • No Tables • Fast • Semantic Code • Hierarchical

  16. Specific Code • Meta Keywords • Title • Meta Description

  17. Content

  18. Keywords • User terms vs marketing terms • Often Questions • Title a page and write to it • EX: Keyword “Adopt a Pet” • Where can I Adopt a Pet?

  19. The King of On-Page • <Title> • URL • <h1>

  20. Other important Locations • <h2>,<h3>, <h4>, <h5>, <h6> • <img src=”keyword” /> • <img alt=”keyword” /> • <li>keyword</li> • <b>, <strong>, <i>, <em> • <p>keyword</p>

  21. Links/Social

  22. Back to Authority • Popular/Authoritative sites are worth more • Very difficult, any easy/paid link strategies get found out

  23. Social is the new player • Shares • Likes • Comments • Followers • RTs/Mentions • Links

  24. Authority Still Matters • A mention or a follow from an influencer will do more than a mention or a follow from me

  25. SEO Ranking Factors

  26. Remember, SEO has a place SMS Offline Links Social Email SEO Ads

  27. Our Clientele

  28. And many more…

  29. Our Courses +91-9999491895 training@slaconsultantsindia.com www.slaconsultantsindia.com