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Conducting Concerns Surveys

Learn how to conduct concerns surveys to identify and address the most important issues facing your community. This survey method helps form strategies, maintain effective initiatives, rally communities, and build consensus.

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Conducting Concerns Surveys

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  1. Conducting Concerns Surveys

  2. What is a concerns survey? A survey in which citizens identify the most important issues facing their community.

  3. Results can then be used to: • Help form strategies to deal with community problems. • Maintain things that work. • Rally the community around a cause. • Build consensus.

  4. Why conduct a concerns survey? • You should start off with people's concerns. • It involves community members in the decision-making process early on. • It's a useful source of information for initiatives, funders, and participants. • It's easy to do. • It helps set the work agenda. • It builds consensus.

  5. Who should you survey? As many local people as possible!

  6. How to prepare a concerns survey: • Consider budget & resources. • Put together a working group to design the survey. • Invite selected decision makers to submit additional survey items. • Prepare a 30-item survey with additional demographic info.

  7. How to prepare a concerns survey (cont.): For every selected issue ask: • How important the issue is to citizens? • How satisfied citizens are with community efforts on the issue?

  8. Distributing a concerns survey Direct mail is most common. Other methods: • Drop boxes • Media distribution • Convenience sampling • Group administration • Door-to-door canvassing You may also want to consider using multiple methods of distribution.

  9. Collecting the surveys: • Gather incoming surveys collected at participating sites. • Review returned surveys. • Secure a larger return, if necessary.

  10. Analyzing and Compiling the Results: • Average the importance & satisfaction for each item. • Rank items according to the ones that have the highest percentages of importance • Strengths: High ratings in both importance and satisfaction • Problems: Rated high in importance but low satisfaction. • Write up a brief report summarizing strengths, problems, and overall approval rating • Identify five to ten strengths and five to ten problems • Share the above information with your staff.

  11. What next? Conduct a public meeting: • Review main strengths & problems. • Lead separate discussions on each issue. • Afterwards, write a one-page narrative for each issue discussed.

  12. Prepare a concerns report Should consist of: • Executive memo • Brief report • Data table • Discussion report • Demographic data & other displays • Suggestions on how to use the report in the planning process

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