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The iTouch kd By Apple

The iTouch kd By Apple. Julia Unverfehrt , Jenna Olson, & Ryan DeBolt. What it does: Touch screen game system Drawing Baseball and Soccer Virtual Pets Building blocks Additional games for purchase Decals to decorate available for purchase as well Connect and play

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The iTouch kd By Apple

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  1. The • iTouchkd • By Apple • Julia Unverfehrt, Jenna Olson, & Ryan DeBolt

  2. What it does: • Touch screen game system • Drawing • Baseball and Soccer • Virtual Pets • Building blocks • Additional games for purchase • Decals to decorate available • for purchase as well • Connect and play • with your friends •  Durable rubber coating

  3. Comes in 6 vivid Colors

  4. Play Games with Your Friends

  5. Product Objectives  Build a toy for the new generation • Increase Apple revenue • iPod Classic market stagnating  Create younger customer loyalty

  6. Primary Target Market  Age: 7-12 years old  Occupation: Elementary student  Income: Parental income of $60,000+ Ethnicity: Any Gender: Both House • Suburbs • Creative, likes hands on activities • Electronic savvy

  7. Secondary Target Market  Age: 30-45  Occupation: White collar worker  Income: $60,000+ Ethnicity: Any Gender: Both House • Suburbs • Likes to spoil kids, willing to splurge on “investment toys” • Apple user • Promotes educational toys

  8. Price & Placement Retails for $99.00  Less than direct competition: Nintendo DS & PSP • Sold at: • Apple Stores • Best Buy • Gamestop • Other electronic device retailers

  9. Advertising: • Television commercial on: • Cartoon Network • Nickelodeon • During “Children’s Primetime” • 2:30pm-4:00 • Apple Homepage • iTunes store banner

  10. Is your coloring a drag? Did your brother kick over your tower? “Then get iTouchkd, where you can draw a whole new way!” Is it raining outside? “Get the iTouchkd, and shake it to make your tower fall” “Then get iTouchkd, where you can play soccer rain or shine!” Did you forget to feed the dog? Introducing the iTouchkd, a touch screen game with all your favorite activities. Available in 6 bright colors! “Then bring your dog with you, on the iTouchkd!”

  11. Internet Marketing: • Banner on the Apple homepage • Alert the current Apple customer Starting the Mac genius young. Introducing the iTouchkd. 5gb starting at only $99.

  12. Starting the Mac genius young. Introducing the iTouchkd. 5gb starting at only $99.

  13. iTunes Store: • Banner on the iTunes homepage • Alert the current Apple customer Starting the Mac genius young. Introducing the iTouchkd. 5gb starting at only $99.

  14. Starting the Mac genius young. Introducing the iTouchkd. 5gb starting at only $99.

  15. Benefits to Customers • Modern Electronic Toy • Games without the cost • Creative outlet for kids • Better price than competition • Dependability and service of Apple

  16. Benefits to Apple Adds a kid oriented product Creates younger brand loyalty -iTouchkd iPod Touch  iPhone Increase Apple revenue

  17. Any Questions?

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