Salesforce Marketing Cloud Training Salesforce Marketing

1. +91-7032290546 How Secure Is Customer Data in Salesforce Marketing Cloud? • Introduction to Salesforce Marketing Cloud (SFMC) • Importance of data security in digital marketing • Rising global concerns about data privacy • Salesforce’s commitment to trust and compliance • Protecting sensitive customer information • Overview of security architecture

2. +91-7032290546 Understanding Data Security in SFMC • Central to Salesforce’s 'Trust First' philosophy • Built-in enterprise-grade security features • Continuous monitoring and vulnerability management • Role-based access controls for users • Secure APIs for data integration • Compliance with major global security standards

3. +91-7032290546 Data Encryption and Protection • End-to-end encryption of stored and transmitted data • SSL/TLS for secure data transmission • Data masking and tokenization options • Encryption keys managed securely by Salesforce • Protection from unauthorized access • Regular encryption audits and updates

4. +91-7032290546 Identity and Access Management • Multi-Factor Authentication (MFA) for users • Single Sign-On (SSO) for unified authentication • Role-based permissions ensure least-privilege access • Password policies and session controls • IP allowlisting and login history tracking • Access logs for accountability and compliance

5. +91-7032290546 Data Privacy and Compliance • Adheres to GDPR, CCPA, and HIPAA regulations • Tools to manage data subject requests (DSARs) • Consent management within Marketing Cloud • Privacy-by-design approach to all data workflows • Data retention and deletion policies • Transparent data usage and customer rights

6. +91-7032290546 Security in Data Integrations and APIs • OAuth 2.0 authentication for all API connections • Secure transfer of data between Salesforce and external systems • API usage monitoring and throttling • Automated alerts for suspicious API activity • Data sharing governed by user-defined policies • Integrations reviewed through AppExchange security scans

7. +91-7032290546 Threat Detection and Incident Response • 24/7 global monitoring through Salesforce Security Operations • AI-based anomaly detection for data threats • Proactive vulnerability assessments • Immediate alerts on suspicious activities • Dedicated incident response and recovery teams • Continuous improvement from post-incident reviews

8. +91-7032290546 Conclusion & Best Practices for Users • Salesforce Marketing Cloud ensures multi-layered data security • Shared responsibility between Salesforce and clients • Regular audits and employee security training • Keep user roles, passwords, and permissions updated • Leverage Salesforce Shield for enhanced security needs • Trust, transparency, and compliance remain top priorities

9. +91-7032290546 Contact Salesforce Marketing Cloud Address:- Flat no: 205, 2nd Floor, • Nilgiri Block, Aditya Enclave, • Ameerpet, Hyderabad-1  • Ph. No: +91-7032290546 • Visit:www.visualpath.in • E-Mail: online@visualpath.in

10. +91-7032290546 THANK YOUVisit: www.visualpath.in