Salesforce Marketing Cloud Training Online | Salesforce Cloud

1. Quick Start Guide to Salesforce Marketing Quick Start Guide to Salesforce Marketing Clou Cloud d Introduction Introduction Salesforce Marketing Cloud (SFMC) Salesforce Marketing Cloud (SFMC) provides a comprehensive solution for delivering intelligent and automated marketing experiences. This quick start guide will walk you through the essentials of SFMC capabilities and how to begin using it effectively whether you’re a marketer, CRM manager, or business analyst. SFMC, helping you understand its Understanding Salesforce Marketing Cloud Understanding Salesforce Marketing Cloud Salesforce Marketing Cloud is a cloud enables businesses to build and manage relationships with customers through email, mobile, social media, web, and advertising channels. It empowers marketers to plan campaigns, segment audiences, create personalized content, and automate customer journeys—all within a single platform. cloud- -based digital marketing platform based digital marketing platform that Key benefits of SFMC include: Multi-channel campaign execution Powerful segmentation and targeting Real-time customer journey automation

2. AI-driven personalization (via Einstein) Robust analytics and reporting capabilities Core Modules You Should Know Core Modules You Should Know 1. Email Studio 1. Email Studio This is where you create, personalize, and send email campaigns. You can build emails using templates or HTML HTML, segment lists, and run A/B tests to optimize performance. 2. Journey Builder 2. Journey Builder Journey Builder lets you design automated, trigger-based customer journeys. You can tailor journeys based on customer behavior and lifecycle stage, using email, SMS, or push notifications. 3. Contact Builder 3. Contact Builder This is the data hub of SFMC data extensions (custom tables), and create relationships between datasets. SFMC. It allows you to define your audience, manage 4. Mobile Studio 4. Mobile Studio Mobile Studio is used for creating and sending SMS messages, push notifications, and group messages ideal for reaching users on the go. 5. Advertising Studio 5. Advertising Studio This module lets you sync CRM data with advertising platforms like Facebook, Google Ads, and LinkedIn to create targeted ad campaigns. 6. Analytics Builder 6. Analytics Builder Track performance and insights with built-in dashboards and reports. Understand which campaigns are working and where to improve. Salesforce Marketing Cloud Trainin Marketing Cloud Training g Salesforce Step Step- -by by- -Step: Getting Started with SFMC Step: Getting Started with SFMC Step 1: Define Your Goals Step 1: Define Your Goals

3. Before building campaigns, clearly outline what you want to achieve—whether it's increasing newsletter sign-ups, boosting product engagement, or improving retention. Step 2: Set Up Your Audience Step 2: Set Up Your Audience Use Contact Builder to import and structure your customer data. Organize contacts into Data Extensions Data Extensions and use filters or SQL queries effectively. SQL queries to segment them Step 3: Create a Campaign in Email Studio Step 3: Create a Campaign in Email Studio Build an email using drag-and-drop tools or HTML. Insert personalization fields like name or location. Schedule the send or trigger it based on customer actions. Step 4: Design a Journey in Journey Builder Step 4: Design a Journey in Journey Builder Start a new journey with an entry event (e.g., email subscription). Add communication steps (email/SMS), decision splits (opened vs. didn’t open), and end actions like tagging or scoring. Step 5: Launch and Analyze Step 5: Launch and Analyze Deploy your journey or campaign, then track performance in Analytics Builder. Monitor KPIs like open rate, CTR, bounce rate, and conversion metrics. Conclusion Conclusion Salesforce Marketin Salesforce Marketing Cloud businesses to deliver meaningful, personalized experiences across every customer interaction. While it may seem complex at first, mastering the core modules—Email Studio, Journey Builder, Contact Builder, and more—makes it easy to run smart, automated marketing campaigns. g Cloud is a powerful, scalable platform that allows With a focus on clear goals, strong data practices, and continuous testing, marketers can unlock the full potential of SFMC and drive stronger engagement, loyalty, and ROI. Use this guide as your launchpad, and begin exploring how Salesforce Marketing Cloud can elevate your marketing strategy today. Trending Courses Trending Courses: Cyber Security, GCP Data Engineer Training, Gen AI for DevOps

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