Salesforce Marketing Cloud Training in Hyderabad | Visualpath

1. Getting Started with Salesforce Getting Started with Salesforce Marketing Cloud Basics Marketing Cloud Basics Salesforce Marketing Cloud (SFMC) Salesforce Marketing Cloud (SFMC) is a powerful digital marketing platform designed to help businesses connect with customers across multiple channels. Whether you're new to marketing automation or transitioning from another platform, this guide will provide you with an essential introduction to SFMC. 1. What is Salesforce Marketing Cloud? 1. What is Salesforce Marketing Cloud? Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create and manage campaigns across email, social media, mobile, and web. It allows marketers to personalize customer interactions, automate workflows, and track performance analytics. Salesforce Marketing Cloud Training Online Marketing Cloud Training Online Salesforce Key Features of SFMC: Key Features of SFMC: Email Studio Email Studio – Create, send, and track personalized email campaigns. Journey Builder der – Automate customer journeys for personalized experiences. Mobile Studio – Engage with customers through SMS, push notifications, and messaging apps. Journey Buil Mobile Studio

2. Social Studio Social Studio – Manage social media engagement and track analytics. Advertising Studio – Optimize digital advertising campaigns with customer data. Data Extensions – Store and manage customer data for targeted marketing. Analytics Builder – Measure campaign performance and customer interactions. Advertising Studio Data Extensions Analytics Builder 2. 2. Setting Up Your SFMC Account Setting Up Your SFMC Account To begin using Salesforce Marketing Cloud, you need to set up your account properly. Here are the basic steps: 1.Access the Platform Access the Platform: Log in using your SFMC credentials. 2.Navigate the Dashboard Navigate the Dashboard: Get familiar with the home screen and different tools. 3.Configure Business Units Configure Business Units: Organize your account based on your company’s structure. 4.Manage Users and Permissions Manage Users and Permissions: Assign roles to team members with appropriate access. 5.Set Up Data Extensions Set Up Data Extensions: Store customer information for segmentation and targeting. 3. Understanding Email Studio 3. Understanding Email Studio Email Studio is one of the core tools in SFMC automate, and analyze email marketing campaigns. SFMC, allowing users to design, Creating an Email Campaign: Creating an Email Campaign: 1.Choose an Email Template Choose an Email Template: Start with a pre-designed template or create a custom one. 2.Personalize Your Content Personalize Your Content: Use dynamic content to tailor messages for different audience segments. 3.Set Up an Email List Set Up an Email List: Use data extensions to target specific customer groups. 4.Test Your Email Test Your Email: Send test emails to ensure proper formatting and personalization.

3. 5.Schedule and Send Schedule and Send: Deploy emails immediately or schedule them for a later time. 4. Automating Campaigns with Journey Builder 4. Automating Campaigns with Journey Builder Journey Builder is a key feature that helps automate marketing interactions across different channels. Steps to Create a Customer Journey: Steps to Create a Customer Journey: 1.Define Your Goal Define Your Goal: Decide on the purpose of the journey (e.g., welcome series, re-engagement, promotions). 2.Select an Entry Source Select an Entry Source: Determine how customers enter the journey (e.g., email list, website signup). 3.Build the Journey Path Build the Journey Path: Drag and drop different actions, such as sending emails or SMS messages. 4.Add Decision Splits Add Decision Splits: Customize the journey based on customer behavior. 5.Test and Activate Test and Activate: Run tests before launching the journey to ensure smooth execution. Salesforce Marketing Cloud Training Salesforce Marketing Cloud Training 5. Leveraging Data for Personalized Marketing 5. Leveraging Data for Personalized Marketing SFMC enables marketers to use data to deliver personalized messages. Ways to Use Ways to Use Data in SFMC Data in SFMC: : Segmentation Segmentation: Divide your audience into groups based on demographics, behavior, or purchase history. Dynamic Content: Display different content based on customer preferences. Predictive Intelligence tive Intelligence: Use AI AI- -powered powered insights to enhance customer engagement. Dynamic Content Predic 6. Analyzing Performance with Analytics Builder 6. Analyzing Performance with Analytics Builder To measure the success of your campaigns, Analytics Builder provides reports and dashboards. Key Metrics to Track: Key Metrics to Track:

4. Email Open Rates Email Open Rates – The percentage of recipients who open your email. Click- -Through Rates (CTR) Through Rates (CTR) – The percentage of users who click on links. Conversion Rates – The number of users who complete a desired action. Bounce Rates – Emails that were not delivered. Click Conversion Rates Bounce Rates Conclusion Conclusion Sales Salesforce Marketing force Marketing Cloud is a robust platform that can transform the way businesses engage with their customers. By understanding its core features, setting up campaigns, and leveraging automation, you can create highly personalized and effective marketing strategies. As you continue to explore SFMC, experiment with different tools and analyze performance data to optimize your marketing efforts. Trending Courses Trending Courses: : Cyber Security Cyber Security, , GCP Data Engineer Training GCP Data Engineer Training, , Gen AI for DevOps Gen AI for DevOps Visualpath is the Leading and Best Visualpath is the Leading and Best Software Online Training Institute in Software Online Training Institute in Hyderabad Hyderabad For More Information about Best For More Information about Best Salesforce Marketing Cloud Online Training Salesforce Marketing Cloud Online Training Contact Call/WhatsApp: Contact Call/WhatsApp: +91 +91- -7032290546 7032290546 Visit: Visit: https://www.visualpath.in/salesforce https://www.visualpath.in/salesforce- -marketing marketing- -cloud cloud- -online online- -training.html training.html