The word chatbot is continuously running in my mind as from everywhere I am listening to the benefits of chatbots for the businesses and other industries. Chatbots have become the easiest way of marketing for most of the businesses. Chatbots are easy to create and have less maintenance. It can handle the customer queries efficiently even better than that of a human being. You can build a bot using the facebook messenger chatbot platform. It is just like a toolbox for you and offers amazing features. Some of the components that are provided by the facebook messenger platform are- Integration Components: The APIs and web plugins that are provided are useful for you to integrate the bot with any computer system. Chat Entry Points: with this component, a user can perform chatting with another user by using a messenger or a web application. Conversation Components: these components allow you to design structured messages and also users can share images, videos, audios and a file using a messenger bot. Related image You can use these components to create a chatbot for either a personal use or a business use. You can design the messaging feature which is important so that
users can communicate with each other. You can design buttons in your chatbot such as exit button, next button, previous button, search button, help button, login/register button etc. This will give users a good user experience while accessing a chatbot. You can design an interactive visualization for the chatbot by adding emojis and designing social media integration to it. Your chatbot will get an online presence using the feature of social media integration. If you are designing a chatbot for marketing use then you can an option of ‘broadcasting’. With this features, marketers can send messages to their subscribers in bulk consuming less time in promoting the business. This also reduces the cost spent to send each subscriber a message, personally. Other features of facebook messenger bot development platform include: Discovery You can create a discovery option for the users so that they can search for other users on the same network. This is an interactive feature and will give your chatbot a good reach to the audience. Analytics Using this feature, you can measure the performance of your bot. In this way, you can customize the design of a chatbot.
One thing is for sure that chatbot is not only used for communication purpose but to provide customer services and to promote a business. All this is made possible with the opportunities provided by the facebook messenger bot development platform. Developers can design and develop amazing chatbots according to the requirements of clients.
Original Source : https://medium.com/@sitslusa/3-trends-of-digital-marketing-that-you-should-know -as-a-digital-marketing-consultant-823c825e6037