The Global Helmet Vaccine Initiative

1. The Global Helmet Vaccine Initiative Helmet = Vaccine Mirjam Sidik Siem Reap, 4 November 2010 Asia Injury Prevention Foundation

3. UN Declares Decade of Action for Road Safety A Call to Action “Trends in many countries, in particular low-and middle-income countries, suggest that the problem could become noticeably worse within the next decade. There remains a pressing need for greater efforts and resources.” Ban–Ki Moon UN Secretary General UN Approves a Decade of Action to Combat Global Road Safety Crisis “The United Nations has today agreed that 2011-2020 will be the global Decade of Action for Road Safety, in a landmark victory for the FIA Foundation’s Make Roads Safe campaign… According to some of the world’s leading road safety experts, a significant coordinated effort of this kind has the potential to save five million lives and to prevent fifty million serious injuries by 2020.” “By making road safety a priority over the next decade we have the potential to save millions of lives, and to prevent many millions of injuries and disabilities. This UN Decade of Action for Road Safety provides us with a real opportunity to change direction.” Michelle Yeoh Make Roads Safe Global Ambassador

4. A New Initiative is Launched The Global Helmet Vaccine Initiative Helmet = Vaccine Our Solution Likelihood of Fatality from Road Traffic Crash Finding a Vaccine 42% decrease Global Steering Committee With Helmet Without Helmet Likelihood of Severe Injury from Road Traffic Crash Country-Level Helmet Vaccine Initiative 69% decrease Lead NGO Corporate Sponsors Government Partners Research Institutes Without Helmet With Helmet

5. “A helmet on every head in the Decade of Action for Road Safety” About GHVI • GHVI is a coalition of international road safety stakeholders with the common goal of halting the rising number of deaths and injuries caused by road traffic crashes • GHVI will support the establishment of country-level Helmet Vaccine Initiatives made up of non-government, government and corporate partners. • Local partners will lead in-country program implementation GHVI will pull resources and support actions for implementation of programs that aim at an achievement of 50% reduction in projected traffic fatalities by 2020.

6. A Multipronged Approach A Proven Model Components of the Global Helmet Vaccine Initiative Helmet Provision Public Awareness Education School-based Programs 1 2 3 • Building non-profit helmet factories that employ the physically disabled • Importing high-quality helmets • Helmets for Kids • Safe Routes to School • Click on Safety e-Learning • Using mass media campaigns to disseminate culturally- appropriate messages Technical Assistance Assessment, Monitoring, and Evaluation 4 5 • Creating helmet standards • Establishing testing labs • Conducting baseline research • Collecting data to ensure programs’ efficiency

7. Children Facing Significant Danger Risk Greatest for Children in Developing Countries Traffic Fatalities by Age Group Global Distribution of Child Fatalities Low and Middle Income Countries Adult Fatalities Child Fatalities High Income Countries 60% 40% 96% Country-by-country approach The “pillars” will be implemented in any order at the national progression level.

8. A Successful Pilot Positive Results of Universal Helmet Law Vietnam Source: National Traffic Safety Committee. 2007- 2008. 98% Severe Injuries Due to Road Traffic Crashes 10% Adult Helmet Use Rates Road Traffic Crash Fatalities 800% increase 24% decrease 12% decrease 2007 2008 2007 2008 2007 2008

9. Promoting Child Helmet Use with Cultural Sensitivity Vietnam 3-year Child Helmet Public Awareness Campaign, Nov 2011 – Jan 2014Tentative launch: May 2011 Objective: 80% compliance for children >6 years → Forming a multi-sectoral partnership → Collecting baseline and assessing of current behavior → Developing the communications strategy → Launch the campaign as part of the ‘Decade of Action’ launch √ Our Commitment of Action announced at the Clinton Global Initiative Vietnam Decree 34 : riders are fined for carrying children >6 years without helmets Media Platforms • Radio and television • Documentary films • Celebrity ambassadors • Concerts • Buses, billboards, and postcards • Print advertisements

10. Promoting Passenger Helmet Use & Helmets for Kids Cambodia 3-year Passenger Helmet Public Awareness Campaign, Dec 2011 – Jan 2014Tentative launch: QII 2011 √ Established the Cambodia Helmet Vaccine Initiative in May 2010 √ Helmets for Kids, Tuk-Tuk ads, banners and flyers √ Television Mini-Series ‘Regrets’ √ Endorsed by the Prime Minister √ Our ‘Commitment to Action’ announced at the Clinton Global Initiative Cambodia No mandatory helmet law for motorcycle passengers Results “One Helmet. One Life.” • Helmet ownership: 69.4% to 77.7% • ‘My child always wears a helmets’: 24.5% to 43.2% • ‘Regrets’ Viewers were 10% more likely to always put a helmet on their child

11. Promoting Helmet Use for BodaBoda riders & their passengers Uganda BodaBoda Helmet Campaign and Training WorkshopsTentative launch: QII 2011 √ Established the Uganda Helmet Vaccine Initiative in June 2010 √ Stakeholder workshop √ MoU with partners signed → Planning workshop in November 2010 √ Our ‘Commitment to Action’ announced at the Clinton Global Initiative Uganda • Motorcycle taxis • Public transport systems is unavailable • Motorcycle taxis (BodaBoda) fill the gap • Training of BodaBoda Associations is needed

12. Promoting Helmet Use for the Youth Senegal Youth Helmet Campaign and Helmet for Kids √ Established the Senegal Helmet Vaccine Initiative in March 2010 √ Outdoor concert with rapper Didier Awadi √ Radio campaign √ Helmet distribution and training in Ziguinchor → Expand Helmets for Kids to Kaolak Senegal • Helmet Assembly Plant in Senegal • The Senegal Minister of Transport visited Hanoi, Vietnam in May 2010 to observe the Protec helmet factory • A similar facility in Senegal could provide helmets to the Western Africa region

13. Other Countries – GHVI helmet donations • Mumbai, India • In conjunction with the Road Safety Week in January 2010, the Western Indian Automobile Association and the FIA Foundation have donated over 800 Protec helmets to children in Mumbai • Cancun, Mexico • At a road safety event in Cancun the Inter-American Development Bank (IADB) donated 100 helmets to school children in March 2010. • Manila, Philippines • In May 2010, at a demonstration event in Manila, Philippines, in partnership with the Automobile Association of the Philippines (AAP) and the Asian Development Bank (ADB), GHVI distributed 1,000 helmets to school child. Goodwill Ambassador Michelle Yeoh attended the ceremony. • Managua, Nicaragua • GHVI donated 1,000 helmets to the Police and 500 helmets to school children handed over at a helmet awareness rising event in Managua in August 2010. • Beirut, Lebanon • 1,100 helmets were distributed to delivery man as part of the Kunhadi helmet awareness campaign in October 2010. • Dar-Es-Salaam, Tanzania • 500 child helmets will be distributed to students in December 2010.

14. Looking Forward Global Helmet Vaccine Initiative Implementation Timeline Global Helmet Vaccine Initiative launched in four initial target countries: Vietnam, Cambodia, Senegal, and Uganda 2009 2010 2011 Global Helmet Vaccine Initiative founded in November at the first UN Global Ministerial Conference on Road Safety • Draft country specific strategies and action plans • Establish partnerships for surveillance data collection • Secure further funding for program implantation and administration • Implement activities

15. HELMET = VACCINE