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“BLOCK O” IDENTITY SYSTEM FOR ALUMNI CLUBS AND SOCIETIES. Presented by University Communications—Brand and Marketing and Trademark and Licensing Services. OCTOBER 18, 2103. Why the Block O?. The Ohio State University University Communications and Trademark and Licensing Services.

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Presentation Transcript
slide1

“BLOCK O”

  • IDENTITY SYSTEM
  • FOR ALUMNI CLUBS AND SOCIETIES
  • Presented by University Communications—Brand and Marketing
  • and Trademark and Licensing Services
  • OCTOBER 18, 2103
slide2

Why the Block O?

  • The Ohio State University University Communications and Trademark and Licensing Services
slide3

Now it is possible

  • for every club and society to use the university’s Block O logo.
  • The Ohio State University University Communications and Trademark and Licensing Services
slide4

Identity System

  • The Ohio State University University Communications and Trademark and Licensing Services
slide5

University Logo

UNIVERSITY IDENTITY SYSTEM

The Ohio State University University Communications and Trademark and Licensing Services

slide6

ALUMNI SOCIETIES

The Ohio State University University Communications and Trademark and Licensing Services

slide7

ALUMNI CLUBS

The Ohio State University University Communications and Trademark and Licensing Services

slide8

GENERAL ALUMNI

The Ohio State University University Communications and Trademark and Licensing Services

slide14

The Ohio State University University Communications and Trademark and Licensing Services

Campus buildings

Campus buildings

Campus buildings

slide15

To help organizations transition,

  • we will provide design support between December 2013 and
  • May 2014:
  • Logo art
  • Social media, postcard, flyer, letterhead and business card templates
  • Monthly online information sessions
  • The Ohio State University University Communications and Trademark and Licensing Services
slide16

Two steps to get going:

  • By 12/15/2013
  • Reply to Craig or Kimberly with intent to adopt the Block O identity system
  • Complete licensing renewal form by Dec 15.
  • On-boarding sessions begin January 2014
  • The Ohio State University University Communications and Trademark and Licensing Services
slide17

With your renewed licensing agreement and adoption of the Block O,

  • you will also have access to
  • the university supplier network
  • at your fingertips.
  • The Ohio State University University Communications and Trademark and Licensing Services
slide18

Ohio State Licensing Program:

  • Administer the use of the university’s name, trademarks, service marks & goodwill through products, media, sponsorships, etc.
  • Trademark Registrations and Enforcement
  • Oversee Ohio State License Plate Program ($600K, 25K annually)
  • 450 active license agreements - 90 Ohio Licensees ~Review 240 new applicants each year
  • Social Responsibility – Code of Conduct – Insurance Liability
  • #1 in collegiate sales nationally 6 of last 9 years (royalty rate 12%)
  • Royalty Revenue Distributed to Scholarships and University Programs
  • The Ohio State University University Communications and Trademark and Licensing Services
slide20

Ordering through university

  • provides you and your organization the same level
  • of trademark protection
  • The Ohio State University University Communications and Trademark and Licensing Services
slide21

Order Process (Same as current process):

  • Complete request form
  • Pick your item
  • Select the appropriate logo
  • Forms to be found on OSUAA site and TLS site for convenience
  • http://trademarklicensing.osu.edu
  • The Ohio State University University Communications and Trademark and Licensing Services
slide22

For Example:

  • The Ohio State University University Communications and Trademark and Licensing Services
slide24

Adopting the Block O

  • increases your organization’s fundraising potential
  • The Ohio State University University Communications and Trademark and Licensing Services
slide25

Crafter’s License Program:

  • Local Crafters & Artists produce items from their homes
  • Insurance required – goal is to lower the requirements through “group” program
  • Royalty Required, lower upfront fees
  • Local distribution channels
  • Power of university to promote their officially licensed products
  • Opportunity to offer these items to Alumni Channels
  • Ornaments, Candles, Garden Stones, Louisville Slugger Bats, etc.
  • The Ohio State University University Communications and Trademark and Licensing Services
slide26

The Block O trademark is strengthened with every impression

  • through consistent usage.
  • The Ohio State University University Communications and Trademark and Licensing Services
slide27

Wrap Up

  • By 12/15/13
  • Sign up for transition support
  • Renew licensing agreement
  • The Ohio State University University Communications and Trademark and Licensing Services