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Introduction Of Mobile Messaging Mobile messaging is a service that are provided by any type of businesses or organisations which is implemented for customer support, sales, recruitment or to simply say that one can communicate with their target audience or end users for communications. Communication is required between any two persons right from residential purposes to business areas and this communication ultimately requires some media to convey the message to the end users. So, thus mobile messaging plays a vital role for communications in marketing field.
Types of mobile messaging • SMS and MMS: SHORT MESSAGE SERVICE is the primary service provided through mobile phones to communicate the products delivered by the company. This is a simple text that can be sent which is similar to standard text message which is implemented by normal people for communication and by business it is used for marketing purposes. It is very effective and fast process of reaching the customers. It can fit up to 160 characters in the messaging service. MMS multimedia message service is the way of messaging in the form of graphics or pictures embedded in message sent directly to the customers. • Push notifications: it is a simple form of text sent by your app to the end users that appears on their mobile device to receive the notifications or alerts by the consumer they should install the respective apps and agree for the push notifications which is related to discounts on their products ,upcoming events and activities related to the company and others. • In app messaging: this is the messaging process implemented only in app installed by the end users that means whenever the consumers will open the app then only the latest updates or messages will be visible.
Features of Mobile Messaging • Mobile messaging is mainly implemented in organisations irrespective of size of the company as it has many features that are given below: • Support: the main feature of this mobile messaging it supports customer issues without making anyone hold. • Missed calls: no headache of missed calls • Connect directly with candidates and consultancies for recruitment process • One can use the existing number instead of taking new sim and new number that may be existing landline or toll free • Can opt for 10 digit number with area code. • Send messages at perfect time irrespective of typing message means type it and send later • Leave notes of your meetings to your team • Frequently used messages can be simply copied and sent • Import and export contacts is allowed • Prioritise messages according to time or date of receiving which helps to read important messages first and the other stuff later • Add special messaging effects like emojis • Contacts are organised in a format
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