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ORIGINOIL, INC. INNOVATION & MANAGEMENT

Discover OriginOil, a Los Angeles tech company revolutionizing algae oil extraction with cutting-edge technologies and business models. Learn about their innovation strategies, competitive advantages, SWOT analysis, and market impact. Explore how they tackle obstacles, the energy benefits of their technology, and key industry players in the algae oil extraction arena.

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ORIGINOIL, INC. INNOVATION & MANAGEMENT

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  1. ORIGINOIL, INC.INNOVATION & MANAGEMENT Presented By: Desirae Aguirre, Allan Barraza , & Ricardo Chavez Jr.

  2. Company Overview • Origin oil it’s a Los Angeles bases technological company that helps algae growers extract oil from algae. • Key Innovations:: -Industrialize algae production. - First-to-Market technology focusing on algae extraction. • Business Model: Licensing central technology.

  3. Innovation & Competitive Advantage “ OriginOil will continue to innovate, its in our DNA.” OriginOil Inc. CEO Riggs Eckelsberry • Enter the market with Radical Innovation • Significant business model change • Complete Innovation on technology used • Currently operating a Semi-radical innovation • Maintaining its Competitive Advantage. • By improving technology and efficiency.

  4. Obstacles / Challenges • Scale up Production • OriginOil Finances / Infrastructure • Competition • Reaching New potential Customers

  5. SWOT Analysis

  6. Strategy & Implementation • Who is their Customer ? • What value do they offer too their customers ? • How do they deliver this value ? • Play-to-win Innovation strategy

  7. Factors affecting Innovation. • Internal factors that capture Innovation ? • External factors of Innovation ?

  8. Macro Environment NON MARKET Industry State of Technology Development Government MARKET Resources

  9. Capability • Produce close to point of demand • Cleaner to produce and burn • Works with existing refineries, gas stations, and vehicles • Does not compete with food • Technology

  10. Performance • Grow your own oil • 130 acres = 300 barrels/ day = $2.28/ gallon • President Obama • 17% of imported oil = 1 million barrels/ day • Max One • MBD Energy Limited • James Cook University

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