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Step Café

Step Café. Group 2. Expectation of the store owners. To increase sales To increase handling goods in Web shop To be accessed more customers Updating HP frequently Advertisement Use 【 Overture 】 in Yahoo! ,now. Trust activity Send goods quickly

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Step Café

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  1. Step Café Group 2

  2. Expectation of the store owners • To increase sales To increase handling goods in Web shop • To be accessed more customers Updating HP frequently • Advertisement Use 【Overture】 in Yahoo! ,now. • Trust activity Send goods quickly Quick answer to customers' Question

  3. Expectation of us • To increase amount of access • To increase handling goods • To show market price in buying from customers on HP

  4. SWOT ☆Strengths ・ low price compares with shop price ☆Weakness ・It’s difficult to be known by customers ☆Opportunities ・ existing rival corporations are little ・ There are much potential, b/c almost don’t know ☆Threats ・follower can start resemble business easily

  5. Results of our opinion from SWOT • Low price + only little customer know →Solvency is effective Advertisement activity • Taking major for present market situation, rivals are little and follower can start easily →quick invest for advertisement and expand market

  6. Value Chain

  7. Results of our opinion from SWOT • Update website This work needs design sense so, if outsource this work, it has possible to increase access more than now • Purchase of unused goods depend on advertisement power ↓ ☆Handlingunused goods increased, and customers satisfaction will up. B/c upping selectable freely and low price effective.

  8. ROI by outsourcing HP making • Investment To outsource making attractive HP the market price is 200 thousand yen • Return To collect investment ant get return, need to increase 1good sold a day. • Profit a year 87500yen

  9. ROI by use New Advertisement • New internet advertisement effect (ex Adwords needs to pay a click 7yen) • Investment Adwords: 35yen by sold 1 goods • Profit by sold 1 goods Adwords: 715yen by sold 1 goods

  10. Store URL http://step-cafe.ocnk.net/

  11. Sales Fee • Resources allocated for EC cost of transportation (6%) cost of advertisement (2%) cost of fee (4%)

  12. END

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