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3 important practices to keep in mind when planning your SMS marketing campaign

https://www.aclmobile.com/sms-business-solutions

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3 important practices to keep in mind when planning your SMS marketing campaign

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  1. SINCH INDIA Acl Mobile is now Sinch

  2. 3 important practices to keep in mind when planning your SMS marketing campaign

  3. Customers today are constantly bombarded with social media alerts from brands, family, friends, and work. Hence, due to these disruptions, many disable notifications for social networks and have brand emails go directly to the spam folder. In this situation, if you want to connect with customers in real time, SMS messages will be the perfect channel to explore. SMS marketing is used for a number of ways today, such as personalized promotions, surveys, promotions and discounts, remarketing, and so on. However, to run a successful SMS campaign, you need to keep certain best practices in mind.

  4. Here are a few of them: • Identify yourself: You cannot assume that your customers will automatically know who you are or have your number saved in their contact list. There is a good chance that your text message will appear from a number they do not recognize. Hence, when using a Bulk SMS Gateway, you need to formulate a message that will help your customers to identify yourself right away. An easy way to do so would be to put your brand name right at the start of the message, followed by a colon. • Send at the right time: Selecting the ideal time is imperative for any marketing message, but is particularly important for SMS. This is because more people are likely to have alerts turned on for text.

  5. The last thing you would want to do is wake your customers early in the morning on the weekend with a marketing offer. Your customers probably will not want to receive text messages from brands that may interrupt their dinner either. You can use area codes to identify the time zones of your target audience. Instead of sending a blast message to everyone on your list, it is smarter to select an ideal time and send it out in stages by time zones. • Keep texts short and to the point: The texts sent to the customers must be simple, short, and straightforward. If you send too many lengthy messages, there is a good chance that the receivers will not even bother reading them and may even opt out of receiving messages in the future.

  6. Moreover, as SMS messaging has a limit of 160 characters, you need to be crisp with your message to grab their attention, and close with a CTA. Keeping the above-mentioned best practices, as well as seeking out the assistance of a renowned SMS Service provider, will help you to take your SMS marketing game to a whole new level.

  7. CONTACT DETAILS ADDRESS :7th Floor, Tower-4,Express Trade Towers 2,B-36, Sector-132, Noida – 201301 WEBSITE : https://www.aclmobile.com/sms-business-solutions TEL : +91 120 6139000 FAX :+91 120 6139100

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