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Introduction • Definition: SEO is the process of optimizing websites to rank higher in search engine results pages (SERPs). • Goal: Increase organic (non-paid) traffic to a website. • Importance: Drives visibility, credibility, and business growth.
Crawling: Discovering content on the internet. Indexing: Storing and organizing the content found. Ranking: Displaying the most relevant content to users. How Search Engines Work?
TYPES OF SEO Technical SEO: Site speed, mobile-friendly, indexing. On-Page SEO: Content, keywords, HTML tags. Off-Page SEO: Backlinks, social signals.
Google Search Console – monitor site performance • Ahrefs / SEMrush / Moz –keyword & backlink analysis SEARCH ENGINE OPTIMIZATION TOOLS • Google Search Console – monitor site performance
Increases Visibility & Traffic: • 75% of users never scroll past the first page of search results. • Builds Credibility & Trust • Users trust Google’s top results — SEO helps position your brand as an authority IMPORTANC E OF SEO
FUTURE SCOPE OF SEO AI & Machine Learning (Google BERT, MUM). 01 Voice Search (use conversational keywords) 02 Focus on E-E-A-T: Experience, Expertise, Authoritativeness, Trust 03
CAREER OPPORTUNITIES OF SEO • SEO helps your website appear where it matters most. • Unlike paid ads, SEO brings in visitors without ongoing cost per click.
Conclusion • SEO is essential for long-term, sustainable online visibility • Focus on quality content, user experience, and technical health • Stay updated – SEO is always evolving
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