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Design for Photographers

Design for Photographers. Composition. Composition refers to the arrangement and relationship to the different parts that make up the whole image Elements of Art: composition’s individual parts Principles of Design: composition’s organizing ideas. brassai. Line.

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Design for Photographers

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  1. Design for Photographers

  2. Composition • Composition refers to the arrangement and relationship to the different parts that make up the whole image • Elements of Art: composition’s individual parts • Principles of Design: composition’s organizing ideas

  3. brassai

  4. Line • The most fundamental of the art elements • A moving point in space • Can be real—a yellow line on a road—or implied— geese flying in a “V” • A line represents a "path" between two points. A line can be straight, curved, vertical, horizontal, diagonal, or zigzag. Lines imply motion and suggest direction or orientation. • Oblique lines imply movement, action and change. Curved lines or S shaped lines imply quiet, calm and sensual feelings. Lines that converge imply depth, scale and distance - a fence or roadway converges into the distance provides the illusion that a flat two-dimensional image has three-dimensional depth.

  5. Line conti. • A line can also be implied, that is filled in by the mind when several points are positioned geometrically within a frame. Placing four dots on a page in the shape of a square can imply the points are linked as the mind searches for recognizable patterns. The direction and orientation of a line can also imply certain feelings. Horizontal lines imply tranquility and rest, whereas vertical lines imply power and strength.

  6. Line • A line is an effective element of design because it can lead the viewer's eye. • To create more effective photographs actively look for lines and arrange them within your viewfinder to invoke specific feelings.

  7. Shape and Form • A shape is created when a line meets itself—2-dimensional or flat • A form is similar to shape, but it has volume and is 3- dimensional • Shapes and forms can be either geometric or organic

  8. Shapes are the result of closed lines. However shapes can be visible without lines when an artist establishes a color area or an arrangement of objects within the camera's viewfinder. • Space is defined and determined by shapes and forms. Positive space is where shapes and forms exist; negative space is the empty space around shapes and forms. For images to have a sense of balance positive and negative space can be used to counter balance each other.

  9. John Reddy Edward Weston

  10. Colour • Hue: The name of a colour A Hue red is a “pure” red • Saturation: The intensity or purity of a colour • Value: The lightness or darkness of a colour • In photography value is created by the amount of light and the range of tones, or light and dark areas, in a scene

  11. The vocabulary of colour includes: • Hue: refers to the names of the primary colours, red, green and blue.Value: lightness and darkness of the colour - the amount of white or black added. Intensity: the purity or saturation of the colour Monochromatic colour: use of one colour where only the value of the colour changes Analogous colours: colours that are adjacent to each other on the colour wheel, e.g. yellow and green • Analogous colours next to each other on the colour wheel "get along" and are referred to as being harmonious. Analogous colours are often used in visual design and have a soothing affect.

  12. Complementary colours • Complementary colours: colours opposite to each other on the colour wheel, e.g. Blue-violet and yellow, represent colours positioned across from each other on the colour wheel. Complimentary colours exhibit more contrast when positioned adjacent to each other - for example yellow appears more intense when positioned on or beside blue or violet (see picture below).

  13. Warm colors include: yellows, red and orange we associate these with blood, sun and fire.

  14. Cool colors include: violet, blue and green because of our association with snow and ice. Cool colors include: violet, blue and green because of our association with snow and ice.light blue filter emphasizes the coldness of winter (Monochromatic color)

  15. Colour Theory - Itten • Color ContrastsThere are seven different kinds of contrasts. • 1. Contrast of Hue2. Light-Dark Contrast3. Cold-Warm Contrast4. Complementary Contrast5. Simultaneous Contrast6. Contrast of Saturation7. Contrast of Extension

  16. Colour Expression • As you might have known already, different colours give different feelings and different messages.Symbolic use of colourYellowLight giving, gold symbolizing the beyond, sun and light, understanding, knowledge. Pale yellow shows envy, betrayal, falseness, doubt, distrust and unreason.RedRed-orange is dense and opaque showing fiery strength, an expression of belligerent passion, red orange on black is a unconquerable demonic passion. Red-purple connotes spiritual love.

  17. BlueBlue is always passive from the point of view of material space but is active in terms of spiritual immateriality. In many cultures, blue symbolizes immortality. Dimmed or darkened blue falls into superstition, few and grief.GreenGreen gives the impression of fruitfulness, contentment, and hope. Yellow greens have a feel of a young vigorous force of nature.OrangeMaximum radiant activity, proud external ostentationVioletColor of the unconscious, mysterious, impressive and sometimes oppressive. Purple also represents royalty. Light violet gives a feeling of the terrors of the end of the world and piety.In general, all tints (light colors) represents the brighter and better aspects of life, while all shades (dark colors) represent all the darker, sad, and negative forces.

  18. Value • The quality of light and dark, both in terms of color and shades of gray in a composition • Light and dark values give you visual clues about the shapes and forms of objects

  19. Imogen Cunningham

  20. Space • Space is the two- dimensional arrangement of objects in a photograph • Space also refers to the three- dimensional illusion of depth in the image

  21. Ansel Adams

  22. Alfred Stieglitz

  23. Texture Appealing to the sense of touch In photography, a sense of texture can help to make a photograph look more realistic or to enhance a 3- dimensional feel. Texture refers to the surface quality or "feel" of an object - smooth, rough, soft, etc. Textures may be actual (felt with touch - tactile) or implied (suggested by the way an artist has created the work of art -visual). Texture is often emphasized in oblique lighting as it strikes the objects from one side.

  24. Paul Strand

  25. Margaret Bourke -White

  26. Balance • The appearance of equal visual weight within a composition • Symmetrical—Mirror- image composition, similar on either side • Asymmetrical—still looks balanced by objects are not centered in the frame (Rule of Thirds) • Radial—Circular style composition, all objects radiate from a central point

  27. Another way to achieve balance is through symmetry. Reflections of the landscape in still water are an example of almost perfect symmetry.

  28. Proportion • The relationship between the sizes of objects or components in an image • Helps to indicate an object’s size, distance, and location • Dorothea Lange

  29. Golden Ratio and Rule of Thirds • Proportion refers the size relationship of visual elements to each other and to the whole picture. One of the reasons proportion is often considered important in composition is that viewers respond to it emotionally. Proportion in art has been examined for hundreds of years, long before photography was invented. • One proportion that is often cited as occurring frequently in design is the Golden mean or Golden ratio.

  30. Golden Ratio: 1, 1, 2, 3, 5, 8, 13, 21, 34 etc. Each succeeding number after 1 is equal to the sum of the two preceding numbers. The Ratio formed 1:1.618 is called the golden mean - the ratio of bc to ab is the same as ab to ac. If you divide each smaller window again with the same ratio and joing their corners you end up with a logarithmic spiral. This spiral is a motif found frequently throughout nature in shells, horns and flowers

  31. The Golden Mean or Phi occurs frequently in nature and it may be that humans are genetically programmed to recognize the ratio as being pleasing. Studies of top fashion models revealed that their faces have an abundance of the 1.618 ratio.

  32. Many photographers and artists are aware of the rule of thirds, where a picture is divided into three sections vertically and horizontally and lines and points of intersection represent places to position important visual elements. The golden ratio and its application are similar although the golden ratio is not as well known and its' points of intersection are closer together. Moving a horizon in a landscape to the position of one third is often more effective than placing it in the middle, but it could also be placed near the bottom one quarter or sixth. There is nothing obligatory about applying the rule of thirds

  33. chosen subject that are different.

  34. skills quickly.

  35. Repetition • Repetition of elements helps to create a sense of rhythm or movement in a photograph • Tina Modoti

  36. Contrast • Creates a focal point by using differences in the elements • Harry Callahan

  37. Variety • Variety is all the different elements in the photograph • Variety helps to add interest to the work and keeps the viewer’s eyes moving around the piece • Paul Outerbridge

  38. Movement and Rhythm • In a photograph, movement is real or implied motion (think action photography) • Movement can also refer to how a viewer’s eye travels through a picture • Rhythm can be created by the organized repetition of art elements or objects

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