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SCOPE OF PRESENTATION Background (AO 218) Functional Areas of USLASC Current Structure per AO 218

The DND Structure relative to Strategic Communication (Office of the Undersecretary for Legal Affairs and Strategic Concerns per Administrative Order No. 218). SCOPE OF PRESENTATION Background (AO 218) Functional Areas of USLASC Current Structure per AO 218 Current OPLA Set-Up

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SCOPE OF PRESENTATION Background (AO 218) Functional Areas of USLASC Current Structure per AO 218

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  1. The DND Structurerelative toStrategic Communication(Office of the Undersecretary for Legal Affairs and Strategic Concernsper Administrative Order No. 218)

  2. SCOPE OF PRESENTATION • Background (AO 218) • Functional Areas of USLASC • Current Structure per AO 218 • Current OPLA Set-Up • Functions of USLASC relative to OPLA • Functions of OPLA • Staffing • Actual • Proposed (EO 366) • Advantages, Disadvantages (Issues, Concerns, Limitations)

  3. Administrative Order No. 218dated January 18, 2009 “Reorganizing the Department of National Defense to Strengthen its Capability and Ensure its Efficiency to Adequately Respond to Current Exigencies in National Security, to Achieve the Implementation of its Defense Reform Program, and to Attain All Its Other Legally Mandated Goals”

  4. 5th para – WHEREAS, the DND is now fast-tracking the implementation of the Philippine Defense Reform Program; and there is a need to make the DND organization more attuned with the requirements of the said program;

  5. Section 2. Re-Assignment of Respective Functional Areas to Second Level Positions of the Department: • The functional areas assigned to the Undersecretary for Legal Affairs and Strategic Concerns (USLASC) shall be as follows: i) Legal matters and strategic concerns ii) Legislative and public affairs iii) Strategic assessment

  6. iv) International Policy v) Counter-Terrorism vi) Human Rights vii) DND Representative to the Dangerous Drugs Board viii) Strategic Communication: - Public and Legislative Affairs - Public Information - Congressional Liaison

  7. Current Structureper AO 218 Secretary of National Defense Undersecretary (USLASC) Assistant Secretary for Strategic Assessment Office for Public & Legislative Affairs Office for Legal Service

  8. Current Set-Up Secretary of National Defense Adhoc StratCom Group CS to SND SMA to SND MA on PA AC, OPLA Undersecretary Craft daily media lines on current & emerging issues affecting national security, the defense & military establishment OPLA Chief of Office Community Relations & Special Projects Division Legislative Affairs Division Research, Monitoring & Publications Division Public Information Division

  9. Functions of USLASC relative to OPLA - 1. Evaluate the report on the review of existing communication policies, doctrines, plans and programs of the DND and its bureaus/agencies to ensure compliance with the Constitution and existing laws, rules and regulations; 2. Provide guidance in the formulation of communication policies, doctrines, plans and programs of the DND and its bureaus/agencies; 3. Supervise, coordinate and provide direction for the implementation of communication policies, doctrines, plans and programs of the DND and its bureaus/agencies relative to strategic communication, public affairs and information; and 4. Advise the Secretary on matters pertaining to strategic communication,public affairs and information.

  10. Functions of OPLA - 1. Review existing communication policies, doctrines, plans and programs of the DND and its bureaus/agencies to ensure compliance with the Constitution and existing laws, rules and regulations; 2. Formulate communication policies, doctrines, plans and programs of the DND and its bureaus/agencies and submit such to the Secretary through the Undersecretary for approval; 3. Spearhead the implementation of communication policies, doctrines, plans and programs of the DND and its bureaus/agencies relative to strategic communication, public affairs and information; and 4. Advise the Undersecretary and Secretary on matters pertaining to strategic communication, public affairs and information.

  11. Chief of Office (DirectorIII) vacant Current OPLA Set up • Admin Support Staff • *Staff/Personnel – 4 (military) • Information Officer II (SG 15) • (Operations Officer/RSO/SDO) • - NELSON L. GALLARDE • Information Officer I (SG 11) • (Admin Officer) • - CARMELITA L. BRIONES • Utility Worker I (SG 1) • (Utility/Messenger) • GLORIA A. BANTAOTAO Community Relations & Special Projects Division Public Information Division Legislative Affairs Division Research, Monitoring & Publications Division • Public Relations Officer IV (SG 22) • (Division Chief/Writer/Editor) • - MARINA M. AGUSTIN • *Staff/Personnel – 3 • Electronics & Communications • Equipment Technician II (SG 8) • (Pictorial Section Chief) • - JORGE M. MARCOS • Photographer I (SG 5) • (Still/Video Cameraman) • -RENATO P. ALBA • Public Relations Assistant (SG 8) • (Records Officer) • - REYNALDA S. ABABON Cinematographer I (SG 10) (Division Chief/News Writer) - FLORENCE V. BALMACEDA *Staff – 3 (1 military) Intel Agent Aide I (SG 4/Casual) (News Writer) - EVA B. DELOS SANTOS Assistant Information Officer (SG 8) (Media Coordinator) - NENA N. BADIOLA Driver II (SG 4/Casual) (Still/Video Cameraman/Driver) FRED A. ABUDA *SSG JAVIER PASCUAL PA (Computer Operator/Driver) • Legislative Staff Officer V (SG 22) • (Division Chief/Writer/Editor/ • Liaison to both House of Congress) • - ROSANNA E. BAROA • *Staff – 1 • Admin Aide IV (SG 4) • (Driver/Courier) • Information Officer IV (SG 22) • (Division Chief/Speechwriter/ • Analyst/Editor) • - CRESENCIO S. SERVANO, JR. • *Staff – 2 (2 military) • Information Officer II (SG 15) • (Records Officer/Librarian/News Clipper) • - CORAZON M. NATIVIDAD • Secretary II (SG 9) • (Researcher) • - ZENAIDA R. PETUCO • *CPL DANILO LAGUITAN PA • *CPL EDGAR CENTUS PA • (Broadcast News Monitors/ • Message Center Receiving Clerks)

  12. -Takes charge of all matters pertaining to public/media relations, public information, public assistance & congressional liaison. Chief of Office Current OPLA Set up& Functions Community Relations & Special Projects Division Public Information Division Legislative Affairs Division Research, Monitoring & Publications Division 1. Take charge of requests for public assistance relative to veterans benefits claims & solicitations for financial assistance from civic organizations/ foundations for the welfare of the marginalized sectors of society and the general public and recommend to the SND the proper course of action; and coordinate with NGOs on matters pertaining to public assistance and community welfare projects; 2. Plan & organize special projects as photo exhibits/displays in coordination with the Public Information Division; 3. Provide support for press conferences and other engagements of SND and DND-AFP officials and staff; and 4. Organize and manage activities/events relating to public affairs, public information, media and community relations. 1. Prepare press/photo releases and other articles for dissemination to the media on speaking engagements and activities of the SND, the DND and its bureaus/agencies; 2. Coordinate with mediamen covering the defense and military establishment, organize and provide photo coverage for press conferences and other speaking engagements of the SND, and coordinate the availability of concerned officials and staff of the DND and its bureaus/agencies; 3. Record and transcribe tapes of engagements of the SND and other DND officials for documentation purposes; 4. Provide support in the set-up of photo exhibits/displays in coordination with the Special Projects Division 1. Compile and monitor developments on DND-AFP related bills filed in both Houses of Congress and prepare periodic reports to the Chief of Office and the Department Head; 2. Liaison with concerned Committees in both Houses of Congress regarding Committee Hearings and coordinate the attendance of DND-AFP officials and staff; 3. Monitor progress/developments of Technical Working Groups on DND-AFP related bills; and 4. Coordinate with the PLLO and the legislative liaison officers and/or staff representing various executive, legislative and judicial branches of government involved in the legislative liaison system pertaining to legislations of common concern and those affecting national security, the defense and military establishment. 1. Monitor news items, articles, publications and broadcasts relative to the defense and military establishment and provide summaries/analyses; 2. Collate and compile all such publications and record/tape radio and/or TV broadcasts on DND-AFP related matters for records purposes/reference; 3. Draft speeches, messages for the SND and compile all written records of speaking engagements of the SND; and 4. Provide editorial services for DND reports/publications.

  13. Office for Public & Legislative Affairs(Proposed) Chief of Office (Director) *Administrative Support Staff Administrative Assistant III (SG 9) Administrative Aide V (SG 5) (Driver/Courier/Messenger) (Director IV – SG 28) Public Affairs & Special Projects Division Strategic & Legislative Affairs Division Research & Publications Division • Chief Communications Development Officer (SG 24) • (Division Chief ) • *Staff Writers/Technical Staff/Personnel - 8 • Public Relations Officer IV (SG 22) • Public Relations Officer III (SG 18) • Public Relations Officer II (SG15) • Public Relations Officer I (SG 11) • (Records Officer) • Photographer/Photojourn V (SG 15) • (Still/Videocam) • 2 Photographers/Photojourn III (SG 9) • (Still/Videocam) • Administrative Aide IV (SG 4) • (Driver/Courier/Messenger) Chief Communications Development Officer (SG 24) (Division Chief) *Staff - 4 2 Department Legislative Liaison Specialist IV (SG 22) Legislative Staff Officer I (SG 11) (Records Officer) Administrative Aide IV (SG 4) (Driver/Courier/Messenger) • Chief Communications Development Officer (SG 24) • (Division Chief ) • *Staff/Speech Writers/Researchers – 5 • Information Officer IV (SG 22) • (Staff/Speech Writer) • Information Officer III (SG 18) • (Staff/Speech Writer) • Information Officer II (SG 15) • (Records Officer/Researcher) • Information Officer I (SG 11) • (Writer/Researcher) • Administrative Aide IV (SG 4) • (Utility/Courier/Messenger)

  14. 1. Review existing communication policies, doctrines, plans and programs of the DND and its bureaus/agencies to ensure compliance with the Constitution and its existing laws, rules and regulations; 2. Formulate communication policies, doctrines, plans and programs of the DND and its bureaus/agencies and submit such to the Secretary through the Undersecretary for approval; 3. Spearhead the implementation of communication policies, doctrines, plans and programs of the DND and its bureaus/agencies relative to strategic communication, public affairs and information; 4 Advise the Undersecretary and Secretary on matters pertaining to strategic communication, public affairs and information. Chief of Office (Director) - Supervise the overall operations of the office and ensure the effective performance of the core functions Office for Public & Legislative Affairs(Proposed) Deputy Chief of Office (Deputy Director) - Take charge of administrative matters, including logistics support and human resource development/ training Public Affairs & Special Projects Division Strategic & Legislative Affairs Division Research & Publications Division 1. Formulate, coordinate and disseminate strategic-level public affairs guidance with integrated themes and messages for the DND and its bureaus/agencies; and develop and disseminate strategic communication and information to internal and external audiences of the defense and military establishment, to include the defense and military attaches, the diplomatic corps, our foreign allies and the general public; 2. Coordinate the collation, verification and authorization for release of unclassified defense information to the general public; 3. Coordinate with the AFP in ensuring that DND/AFP activities pertaining to civil-military operations are consistent with strategic communication goals; 1. Formulate and implement strategic communication plans that convey coordinated and integrated themes and messages intended for the executive, legislative and judicial branches of government; 2. Develop strategic communication and information and coordinate the collation, verification and authorization for release of unclassified defense information intended for the executive, legislative and judicial branches of government; 3. Coordinate with representatives of the executive, legislative and judicial branches of government involved in the legislative liaison system on matters pertaining to legislations of common concern as well as those affecting national security, the defense and military establishment; 1. Undertake research in support of the other Divisions relative to the formulation and implementation of strategic communication plans that convey consistent and integrated themes and messages, as well as assist in the development and dissemination of such to the internal and external audiences of the DND and its bureaus/agencies; 2. Collate information, provide news analysis, track issues and monitor media coverage of defense and security matters; 3. Prepare speeches, messages and other official correspondences, communications for the Secretary and other defense officials;

  15. Chief of Office (Director) Deputy Chief of Office (Deputy Director) Office for Public & Legislative Affairs(Proposed) Public Affairs & Special Projects Division Strategic & Legislative Affairs Division Research & Publications Division 4. Organize, coordinate and provide staff support for press conferences and coordinate media availability of concerned officials and staff of the DND and its bureaus/agencies; and provide in-house coverage of activities/events of the DND and its bureaus/agencies for records/ documentation purposes; 5. Organize and manage all activities/ events relating to public affairs, public information, media & community relations; and 6. Develop and implement special projects consistent with strategic communication goals. 4. Monitor and liaison with concerned congressional committees and legislators on matters relative to legislations affecting national security, the defense and military establishment; 5. Coordinate attendance of the concerned DND official/staff and office/bureau/ agency in congressional hearings on legislations relating to national security, the defense and military establishment; and 6. Compile records of proposed and approved legislations pertaining to national security, the defense and military establishment. 4. Monitor the implementation of strategic communication plans and programs as well as develop and devise means for assessing the effectiveness of such to include audience reaction/ feedback; 5. Develop and manage the publication of information materials/references on national defense and security; and 6. Organize, manage and maintain a database for defense information and historical archive for the DND.

  16. ADVANTAGES • It is the existing link of the DND with the PIOs/PAOs of its bureaus/agencies and with the PIOs of other government agencies (DEVCOMNET) • A certain number of personnel have undergone STRATCOM seminar-workshops which would give them a working knowledge (though limited) on the subject • The existing structure has been the public relations arm of the DND, and what is needed is merely to reorient/reinforce the knowledge, skills/technical knowhow of the personnel on STRATCOM

  17. ISSUES & CONCERNS(disadvantages/limitations) • Lack of staff/personnel/plantilla positions - Writers (News & Speech writers) (Most of the staff/personnel hold clerical positions) - Legislative Liaison Staff - Researchers - Transcribers - Records Officer - Photographers/Videographers • Outmoded Audio-Video Equipment • Antiquated transport vehicles

  18. Thank you.

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