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Building Shapes

Building Shapes. Logos. Circle Based Designs. How would you construct this? Red circle, white circle, red circle layered? Red circle, then subtract O shape?. Circle Based Designs. Look carefully. What shapes do you see? I only see TWO shapes necessary to create this design.

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Building Shapes

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  1. Building Shapes Logos

  2. Circle Based Designs

  3. How would you construct this? Red circle, white circle, red circle layered? Red circle, then subtract O shape? Circle Based Designs

  4. Look carefully. What shapes do you see? I only see TWO shapes necessary to create this design. Circle Based Designs

  5. Repetition of a shape – duplicate and transform. Layer styles add dimension to designs. Circle Based Designs

  6. Duplicate and transform. In this design, motion is conveyed. How do they do that? Circle Based Designs

  7. Again, areas are subtracted from a basic shape – a circle. Circle Based Designs

  8. Using the Principles of Design

  9. Repetition of shapes creates movement and interest. Repetition

  10. You can make this out of ONE shape. What is it? Repetition

  11. Repetition

  12. Simplify

  13. The most successful logos are simple and easily recognizable. The company name isn’t necessary to know who this symbol represents. Trivia – the rights to this design was sold to Nike for $50. Simplify

  14. Again, simple and easily identifiable. Though Apple hasn’t used this styling of their logo for many years, you still know who it is. Simplify

  15. This design took the basic idea of the animal and used very simple shapes to communicate it. Simplify

  16. Again, only basic shapes are necessary to convey an idea. Simplify

  17. Using Letterforms

  18. Text can be made graphic. Enlarged letters or company initials become a design rather than simply a letter. Text

  19. Sometimes creation of a new typeface is necessary to convey what the company does. This letter was designed to appear digital, reflecting the company’s focus. Text

  20. Text

  21. Studying Logo Design There is more to it than just the design.

  22. All of these designs are by a single designer, Saul Bass. He is known for his work in movie titles – making them an art form – and the logo designs featured at left. Notice the commonalities between these logos. Saul Bass

  23. Once a logo is established, it can be reinterpreted over and over but still maintain the basic idea of it. What do these BMW logos have in common that ties them all together? What changes? Design Evolution

  24. You don’t always need words to make a statement. A picture is worth a thousand words. These images can say in a glance what it could take several minutes to describe. Design Evolution

  25. Union, Punch, Crop Creating new shapes

  26. Union • Union is exactly what it sounds like – you unify or combine two or more shapes to create a new one.

  27. Punch • Think of punch like punching a hole in the wall, only instead of a wall you are punching a hole in a shape.

  28. Crop • Crop means to cut out a section of something.

  29. Assignment Union, Punch, Crop, Repeat

  30. Union, Punch, Crop, Repeat Exercise • You will create four designs. • All designs must be suitable for a logo, but not for any specific company. • Use the shape tools and the settings in the tool options bar. • Save in a folder titled your name in the S: drive. • Name each file for the design it fulfills. • Save for the Web, jpg, about 100k.

  31. Designs • Union • Combine two or more shapes to create a new shape. • Punch • Subtract part or parts of a shape to create a new shape. • Crop • Combine and/or subtract shapes, then crop to create a new shape. • Repeat • Combine, subtract and crop a shape to create a new shape. • Repeat this shape to create a new design.

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