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Evaluation of the INFluence Program

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  1. Evaluation of the INFluence Program Presented by: Tristan Kirby Intern, Office of Women’s Health Indiana State Department of Health

  2. State Event Overview and Results • 121 influential women attended • 83% of attendees reported that they are more knowledgeable about heart disease after attending

  3. Results from 2010 Local INFluence Events • 15 mini-grants awarded ranging from $250-$1,000 (total of $9,000 awarded) • Attendance at all 15 local events totaled 2,919 women • Response cards from 1,118 participants

  4. Call to Action Intent • In the post forum survey, respondents were asked to rate their intent to complete each of the INFluence Action Items on a scale from 1 to 5 • “5” means they have every intention of successfully completing the action item • “1” means they have no intention of completing the action item

  5. Call to Action Intent

  6. Call to Action Completion • In the 3 month survey, respondents were asked to rate their success in completing each of the INFluence Action Items on a scale from 1 to 5 • “5” means they have successfully and fully completed the action item • “1” means they have not made any progress on the action item

  7. Action Item #1 – Know Your Numbers • 75% of respondents reported a ranking of 4 or 5 for successfully and fully completing Action Item # 1: Know your numbers. Visit your doctor for a yearly check-up and be aware of your cholesterol levels, blood pressure, and other indicators of heart health. • Intent = 90.4%

  8. Action Item #2 – Healthy Behaviors • 54% of respondents reported a ranking of 4 or 5 for successfully and fully completing Action Item #2: Commit to improving you own heart health by doing at least one of the following – increasing physical activity, eating a more balanced and healthier diet, eliminating tobacco, managing stress more effectively. • Intent = 92.8%

  9. Action Item #3 – Early Warning Signs • 67% of respondents reported a ranking of 4 or 5 for successfully and fully completing Action Item #3: Learn the early warning signs of a heart attack, especially those more common for women. • Intent = 91.1%

  10. Action Item #4 – Heart to Heart • 23% of respondents reported a ranking of 4 or 5 for successfully and fully completing Action Item #4: Have a heart to heart with nine other women in your life. Share the INFluence message and ask them to complete the call to action as well. • Intent = 60.8%

  11. Action Item #5 – Role Model • 36% of respondents reported a ranking of 4 or 5 for successfully and fully completing Action Item #5: Be a role model for heart-healthy living for your friends and family. Share your successes and challenges, giving and receiving support and inspiration. • Intent = 79.9%

  12. Action Item #6 – Implement Policy • 30% of respondents reported a ranking of 4 or 5 for successfully and fully completing Action Item #6: Implement at least one heart-healthy policy or program in your organization. Make healthy eating, physical activity, and smoking cessation the easiest choice in your school, neighborhood, worksite, faith-based or community organization. • Intent = 62.4%

  13. Action Item #7 – Host an Event • 30% of respondents reported a ranking of 4 or 5 for successfully and fully completing Action Item #7: Host a local INFluence forum to empower women in your community to positively impact heart health. • Intent = 24.7%

  14. Action Item #8 – Local Coalition • 19% of respondents reported a ranking of 4 or 5 for successfully and fully completing Action Item #8: Form or join a local coalition to advocate for and coordinate community efforts to create a healthier environment. • Intent = 34.0%

  15. Action Item #9 – Statewide Efforts • 15% of respondents reported a ranking of 4 or 5 for successfully and fully completing Action Item #9: Maintain a network to coordinate statewide efforts aimed at increasing awareness of gender differences, improving policy, and leveraging funds for heart health promotion in Indiana. • Intent = 32.4%

  16. Suggestions for the Future of the INFluence Initiative • Making amendments to mini-grant application to reflect changes after award notification • Online toolkit should feature files that can be easily adapted by local grantees • Evaluation of resources emailed out to participants using listserv on achieving the Action Items • Promote INFluence using social media • Identifying INFluence as an ongoing, year-round initiative rather than a one-day event using coalition development

  17. Suggestions for Future INFluence Evaluation • Problems with post-forum survey and response card strategy • Updating the Call to Action list • Editing survey questions to appropriately measure behavior change • Educating local communities on what topics speakers should cover – that relate to survey questions • Length of 3 month survey

  18. Conclusion • More than 80% of 3 month survey respondents report sharing the INFluence message with one or more women • Participants in an INFluence program are spreading the message of heart health to other women in their circle of INFluence.

  19. Questions?