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Brand safety as a term is concerned with preventing the loss of trust between a brand and a customer. One of the primitive approaches for brand safety is keyword banning which prohibit displaying ads next to an unsafe content.<br>Though marketers have said that these solutions have proved to be working well but at the same time, certain treatments like blacklisting and whitelisting can be overly restrictive.<br>Visit: https://www.silverpush.co/
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Brand Safety on Digital Media with AITechnology Brand Safety Crisis • Around 75 percent of brands reported that at least one brand-unsafe exposure with only 10 percent reporting ‘regular’ exposure. Out of these numbers, 26 percent of brands started employing brand safety solutions. • About 44 percent of brands reported brand-unsafe imagery and 32 percent are still struggling with brand-unsafe video. Only 15 percent of brand and companies use computer vision to scan the visual content of the video or image before placing an ad. • Those who surveyed said that LinkedIn was the most brand-safe platform, whereas, Facebook was the least safe.
Importance of Brand Safety Brand Safety Crisis • According to a report, 60% of professionals said that they consider brand safety to be a serious problem for their marketing campaigns. • Over the years, keyword blocking is just one technology that has been used to ensure relevant ad placement, however, publishers have been forfeiting ad revenues because the words they need to report the news were being blocked by brands. • Brand safety has a critical role to play as consumers do not buy or associate with brands who display ads next to irrelevant content. • Thus brand safety becomes important to advertisers as it protects advertisers from having their ads placed next to unsavory content that could damage their reputation. It also ensures that ads are not placed on sites that are likely to produce fraudulent clicks.
Limitations of Brand Safety Brand Safety Crisis • Brand safety as a term is concerned with preventing the loss of trust between a brand and a customer. • One of the primitive approaches for brand safety is keyword banning which prohibit displaying ads next to an unsafe content. • Though marketers have said that these solutions have proved to be working well but at the same time, certain treatments like blacklisting and whitelisting can be overly restrictive.
Advantages of Implementing Brand Safety Brand Safety Crisis • Prevents ad placement next to insensitive content. • Maintain brand’s reputation. • Increase positive impact on the performance of digital marketing campaigns. • Makes the first impression most memorable for the consumers and thus helps in increasing brand awareness and share of voice.
