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79% of UK consumers Prefer Viewing Contextually Relevant Advertisements

In the UK, 32% of marketers use contextual marketing, while 36% use demographic targeting.56% of U.K. consumers said that how a company uses personal data has a direct impact on purchasing decisions.81% of UK consumers prefer online ads to match the content they are viewing.72% of consumers say that contextual relevance is important.<br>

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79% of UK consumers Prefer Viewing Contextually Relevant Advertisements

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  1. Usage of YouTube in the UK • The UK is among the top 3rd country in the world that receives maximum views and subscribers on YouTube. • 97% of Britishers access YouTube and only 1% of them have subscribed to YT Premium. • This opens up a whole world of opportunities for brands who prefer to place their ads on YT videos and reach the audiences when they are most likely to engage. • More than 75% of individuals of every income bracket watch YouTube, with the likelihood of watching increasing with the pay grade.

  2. How Does Advertising Work on YouTube? • Audience Targeting - Ads are deployed based on past searches and keyword mapping which is the main cause of random ad placement. • Category-based Targeting- Brands can reach a broad range of videos, channels, and websites related to the selected topics with category targeting. • Keyword Targeting- Here, depending on the video ad format, brands can display ads based on words or phrases (keywords) related to a YouTube video, YouTube channel, or type of website that their audience is interested in.

  3. Contextual Advertising on YouTube in the UK • In the UK, 32% of marketers use contextual marketing, while 36% use demographic targeting. • 56% of U.K. consumers said that how a company uses personal data has a direct impact on purchasing decisions. • 81% of UK consumers prefer online ads to match the content they are viewing. • 72% of consumers say that contextual relevance is important.

  4. Contextual Relevance on YouTube with Mirrors • Mirrors by Silverpush is an AI-powered contextual advertising platform that enhances YouTube ads with the world’s first in-video detection technology. • Reaching people during moments of intention can be incredibly powerful. • Mirrors advanced contextual advertising capabilities help brands deliver ads that are relevant to what people care about at that very moment and widen their audience reach.

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