The Most Impactful Figures in Hospitality, 2025

1. April 2025 The Silicon Leaders Excellence in The Spotlight The Most Impactful Figures Figures Figures in Hospitality, Hospitality, Hospitality, 2025 Olivie Rubasova Corinthia Hotels Global Sales Office RFP Manager Staying Ahead How Can Hotels Benefit from Hospitality Innova?ons Innova?ve Strategies How to Stay Ahead with Hospitality Trendse?ers The Inspirational Journey of Olivie Olivie Olivie R u b a s o v a From Unlikely Origins to Worldwide RFP Expertise

2. "When the guest arrives, give him an experience that's ahead of what he anticipates.”

3. "When the guest arrives, give him an experience that's ahead of what he anticipates.”

4. The Most Impactful Figures in Hospitality, 2025 Editor’s Desk T he hospitality industry, a cornerstone of the global economy, encompasses a wide range of services including hotels, restaurants, travel and tourism, and event management. Historically known for its human- centric nature, this sector has undergone profound changes over the past decade, shaped by advancements in technology, evolving consumer expectations, and global challenges. From luxurious five-star resorts to budget- friendly accommodations, the hospitality sector is both diverse and dynamic. sustainability models, each of these figures represents a unique contribution to the evolution of hospitality. Their influence extends far beyond the walls of their establishments, impacting communities, economies, and the future of travel itself. This edition affirms that as the hospitality industry continues to evolve in response to shifting guest expectations, technological innovations, and global challenges, the leaders driving this change are more important than ever. In 2025, these trailblazers—visionaries, executives, and entrepreneurs—are shaping the future of travel, accommodation, and experiences in profound ways. In the recent edition of The Silicon Leaders, The Most Impactful Leaders in Hospitality, 2025 focuses on the trailblazers, innovators, and visionaries who are reshaping the landscape of the hospitality industry. From hoteliers who are redefining luxury to leaders embracing new Have a great read ahead! Michael Wayne

5. The Most Impactful Figures in Hospitality, 2025 Editor’s Desk T he hospitality industry, a cornerstone of the global economy, encompasses a wide range of services including hotels, restaurants, travel and tourism, and event management. Historically known for its human- centric nature, this sector has undergone profound changes over the past decade, shaped by advancements in technology, evolving consumer expectations, and global challenges. From luxurious five-star resorts to budget- friendly accommodations, the hospitality sector is both diverse and dynamic. sustainability models, each of these figures represents a unique contribution to the evolution of hospitality. Their influence extends far beyond the walls of their establishments, impacting communities, economies, and the future of travel itself. This edition affirms that as the hospitality industry continues to evolve in response to shifting guest expectations, technological innovations, and global challenges, the leaders driving this change are more important than ever. In 2025, these trailblazers—visionaries, executives, and entrepreneurs—are shaping the future of travel, accommodation, and experiences in profound ways. In the recent edition of The Silicon Leaders, The Most Impactful Leaders in Hospitality, 2025 focuses on the trailblazers, innovators, and visionaries who are reshaping the landscape of the hospitality industry. From hoteliers who are redefining luxury to leaders embracing new Have a great read ahead! Michael Wayne

6. C o v e r S t o r y Olivie R u b a s o v a From Unlikely Origins to Worldwide RFP Expertise 08 C O N T E N T S The Inspirational Journey of A r t i c l e s How Can Hotels Bene?it from Hospitality How to Stay Ahead with Hospitality Trendsetters 14 Staying Ahead Innovations Innovative Strategies 18

7. C o v e r S t o r y Olivie R u b a s o v a From Unlikely Origins to Worldwide RFP Expertise 08 C O N T E N T S The Inspirational Journey of A r t i c l e s How Can Hotels Bene?it from Hospitality How to Stay Ahead with Hospitality Trendsetters 14 Staying Ahead Innovations Innovative Strategies 18

8. CREDITS The Most Impactful Figures Figures Figures in Hospitality, Hospitality, Hospitality, 2025 Merry D'Souza James Taylor Jamie Carlson Michael Wayne David King Editor-in-Chief Deputy Editor Executive Editor Assistant Editor Visualizer Art & Design Director Associate Designer Senior Sales Manager Marketing Manager Technical Head SME-SMO Executive Business Development Manager Sales Executives Business Development Executives Digital Marketing Manager Research Analyst Circulation Manager Database Management Technology Consultant Reva Adams Dave Stonis James Saw John Matthew Patrick Beretta Sandy Madison Dave Morgan David, Joe Steve, Simon Dominique T. Frank Adams Robert Brown Stella Andrew David Stokes The Silicon Leaders Excellence in The Spotlight SL T Company Name Featured Person Brief contact@thesiliconleaders.com April, 2025 Mandarin Oriental Hotel Group mandarinoriental.com Amanda Hyndman is the General Manager at Mandarin Oriental Hotel Group, overseeing operations and strategic initiatives to drive business growth globally. Amanda Hyndman General Manager Anthony Costa is a leading hospitality executive at Candy Capital, leveraging extensive industry experience to drive strategic growth, and operational excellence within the hospitality sector. Anthony Costa Leading Hospitality Executive Candy Capital candycapital.com Follow us on https://www.facebook.com/TheSiliconLeaders/ Christian Abell is the CEO and Co-Founder of Architaste, a company specializing in creating unique architectural and culinary experiences to deliver innovative, high-quality solutions. Christian Abell CEO and Co-Founder Architaste architaste.com We are also available on : Giuliano Gasparini is a Hospitality Asset Management Executive at Wasl Group, focusing on optimizing performance, value, and profitability through strategic management and expertise. Giuliano Gasparini Hospitality Asset Management Copyright © 2025 The Silicon Leaders, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from The Silicon Leaders. Reprint rights remain solely with The Silicon Leaders. Wasl Group waslproperties.com Olivie Rubasova is the RFP & GSO Manager at CHI Corinthia Hotels, overseeing Requests for Proposals (RFP) and Global Sales Operations (GSO) to enhance client relationships and business development. Olivie Rubasova RFP and GSO Manager Corinthia Hotels corinthia.com

9. CREDITS The Most Impactful Figures Figures Figures in Hospitality, Hospitality, Hospitality, 2025 Merry D'Souza James Taylor Jamie Carlson Michael Wayne David King Editor-in-Chief Deputy Editor Executive Editor Assistant Editor Visualizer Art & Design Director Associate Designer Senior Sales Manager Marketing Manager Technical Head SME-SMO Executive Business Development Manager Sales Executives Business Development Executives Digital Marketing Manager Research Analyst Circulation Manager Database Management Technology Consultant Reva Adams Dave Stonis James Saw John Matthew Patrick Beretta Sandy Madison Dave Morgan David, Joe Steve, Simon Dominique T. Frank Adams Robert Brown Stella Andrew David Stokes The Silicon Leaders Excellence in The Spotlight SL T Company Name Featured Person Brief contact@thesiliconleaders.com April, 2025 Mandarin Oriental Hotel Group mandarinoriental.com Amanda Hyndman is the General Manager at Mandarin Oriental Hotel Group, overseeing operations and strategic initiatives to drive business growth globally. Amanda Hyndman General Manager Anthony Costa is a leading hospitality executive at Candy Capital, leveraging extensive industry experience to drive strategic growth, and operational excellence within the hospitality sector. Anthony Costa Leading Hospitality Executive Candy Capital candycapital.com Follow us on https://www.facebook.com/TheSiliconLeaders/ Christian Abell is the CEO and Co-Founder of Architaste, a company specializing in creating unique architectural and culinary experiences to deliver innovative, high-quality solutions. Christian Abell CEO and Co-Founder Architaste architaste.com We are also available on : Giuliano Gasparini is a Hospitality Asset Management Executive at Wasl Group, focusing on optimizing performance, value, and profitability through strategic management and expertise. Giuliano Gasparini Hospitality Asset Management Copyright © 2025 The Silicon Leaders, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from The Silicon Leaders. Reprint rights remain solely with The Silicon Leaders. Wasl Group waslproperties.com Olivie Rubasova is the RFP & GSO Manager at CHI Corinthia Hotels, overseeing Requests for Proposals (RFP) and Global Sales Operations (GSO) to enhance client relationships and business development. Olivie Rubasova RFP and GSO Manager Corinthia Hotels corinthia.com

10. Olivie Olivie Olivie R u b a s o v a From Unlikely Origins to Worldwide RFP Expertise C O V E R S T O R Y The Inspirational Journey of

11. Olivie Olivie Olivie R u b a s o v a From Unlikely Origins to Worldwide RFP Expertise C O V E R S T O R Y The Inspirational Journey of

12. O O The Most Impactful Figures in Hospitality, 2025 I (Request for Proposal) management expert in the hospitality sector. This is the tale of a determined woman who overcame an initial lack of experience, self-doubt, and negative attitudes to succeed in a male-dominated field and become a leader in the international RFP management industry. n 2001, a young Olivie Rubasova was unaware that her professional life would take a dramatic shift from dance and fitness to becoming a sales and RFP Beginning from the beginning, Olivie readily took to the sales process, finding herself interested in establishing client relationships and new business opportunities. Olivie’s drive and enthusiasm soon became rewarded as her results improved exponentially. Clients were coming to seek her out, wanting to recommend the hotel to others. Olivie’s dedication wasn't in vain. One year later, she had been promoted to Sales Executive and received several awards, including Employee of the Year worldwide in the Corinthia Hotels group. Although she was successful, no RFP system existed yet, and the company was local. An Unexpected Beginning in Sales The adventure started when she applied for a receptionist role in the fitness center of Corinthia Hotel Prague, with no actual interest in sales. Olivie’s aspiration was sports and fitness, but when the General Manager himself invited her for an interview, everything changed. Though initially taken aback by this surprise meeting, she was impressed by the GM's cool professionalism and felt an instant rapport. Pioneering RFP Management In 2004, Corinthia launched the first worldwide RFP system, and Olivie was presented with the company's RFP Director. This was the start of the new era. She did not previously have any experience in the management of RFP, yet she soon mastered the details of the process and became an RFP Champion of the Corinthia Hotel Prague. Olivie issued the first corporate RFP for the hotel, which was the beginning of an enhanced movement towards global sales management. Although inexperienced in sales, the GM saw promise in Olivie—commenting that her warm disposition, humor, and overall demeanor made her a great fit for the sales department. Willing to take the challenge, she became a Sales Corporate Coordinator. Olivie was first greeted with cynicism from co-workers, met with a harsh environment, but she didn't give up. As the process became more popular, RFPs boomed—from five in the inaugural year to more than fifty within a couple of years. Olivie’s skills increased, and soon the management team requested her to take on and run RFPs for the whole Corinthia group while the RFP Director was away on medical leave. Balancing Work and Family Life In 2005, while giving birth to her daughter, Olivie chose to prioritize her family and step down from her full-time job. But Corinthia's leadership, impressed with her success, presented her with the option to work from home—making Olivie one of the company's first telecommuters. In spite of the reservations about working from home at the time, Olivie took the offer and continued to produce outstanding results. I am dedicated to continuing on her path of growth, learning, and making a difference in the world of hospitality.” Olivie’s dedication and versatility earned her its reward, and the company's international RFP production significantly increased during her watch. Olivie quickly was promoted to Global RFP Manager, with the additional duties of training the other sales teams, developing RFP processing guidelines, and directing the whole RFP cycle on behalf of all Corinthia hotels across the globe.

13. O O The Most Impactful Figures in Hospitality, 2025 I (Request for Proposal) management expert in the hospitality sector. This is the tale of a determined woman who overcame an initial lack of experience, self-doubt, and negative attitudes to succeed in a male-dominated field and become a leader in the international RFP management industry. n 2001, a young Olivie Rubasova was unaware that her professional life would take a dramatic shift from dance and fitness to becoming a sales and RFP Beginning from the beginning, Olivie readily took to the sales process, finding herself interested in establishing client relationships and new business opportunities. Olivie’s drive and enthusiasm soon became rewarded as her results improved exponentially. Clients were coming to seek her out, wanting to recommend the hotel to others. Olivie’s dedication wasn't in vain. One year later, she had been promoted to Sales Executive and received several awards, including Employee of the Year worldwide in the Corinthia Hotels group. Although she was successful, no RFP system existed yet, and the company was local. An Unexpected Beginning in Sales The adventure started when she applied for a receptionist role in the fitness center of Corinthia Hotel Prague, with no actual interest in sales. Olivie’s aspiration was sports and fitness, but when the General Manager himself invited her for an interview, everything changed. Though initially taken aback by this surprise meeting, she was impressed by the GM's cool professionalism and felt an instant rapport. Pioneering RFP Management In 2004, Corinthia launched the first worldwide RFP system, and Olivie was presented with the company's RFP Director. This was the start of the new era. She did not previously have any experience in the management of RFP, yet she soon mastered the details of the process and became an RFP Champion of the Corinthia Hotel Prague. Olivie issued the first corporate RFP for the hotel, which was the beginning of an enhanced movement towards global sales management. Although inexperienced in sales, the GM saw promise in Olivie—commenting that her warm disposition, humor, and overall demeanor made her a great fit for the sales department. Willing to take the challenge, she became a Sales Corporate Coordinator. Olivie was first greeted with cynicism from co-workers, met with a harsh environment, but she didn't give up. As the process became more popular, RFPs boomed—from five in the inaugural year to more than fifty within a couple of years. Olivie’s skills increased, and soon the management team requested her to take on and run RFPs for the whole Corinthia group while the RFP Director was away on medical leave. Balancing Work and Family Life In 2005, while giving birth to her daughter, Olivie chose to prioritize her family and step down from her full-time job. But Corinthia's leadership, impressed with her success, presented her with the option to work from home—making Olivie one of the company's first telecommuters. In spite of the reservations about working from home at the time, Olivie took the offer and continued to produce outstanding results. I am dedicated to continuing on her path of growth, learning, and making a difference in the world of hospitality.” Olivie’s dedication and versatility earned her its reward, and the company's international RFP production significantly increased during her watch. Olivie quickly was promoted to Global RFP Manager, with the additional duties of training the other sales teams, developing RFP processing guidelines, and directing the whole RFP cycle on behalf of all Corinthia hotels across the globe.

14. OO Global RFP Management Expansion and Leadership Olivie's leadership journey progressed as she coordinated RFP operations in various regions, such as DACH, Benelux, and France, prior to the appointment of regional directors. She embarked on journeys to see clients, showcased the brand in TMC offices, and was pivotal in nurturing relationships that fueled Corinthia's success. Olivie remained persistent amidst adversity, including the expansion of the hotel portfolio and changing business environment, but always found ways to improvise and keep the lines open with clients. Success is a mix of perseverance, flexibility, and a love of learning.” Olivie’s view of the necessity of interpersonal relationships in commerce stayed at the core of her ideology as technology and online spaces gained traction. She continued to stress that regardless of the technology at hand, the worth of in-person interaction and building trust with clients could not be replicated. clients, and family members. This attitude has defined her career path and allowed her to get through even the toughest of times. The Importance of Personal Connections Challenges and Adaptability in a Changing Market Throughout her career, Olivie has remained a strong advocate for the human aspect of business, particularly in the context of RFP management. While technology has streamlined many processes, she believes that it is the personal relationships and the trust established with clients that drive long-term success. This commitment to personal connection, even in an increasingly digital world, is a testament to her belief in the power of human interaction. As the hospitality sector and RFP process changed, so did the challenges. The pandemic, for instance, necessitated a shift in approach, with longer RFP durations and more emphasis on sustainability and cost-reduction technologies. Olivie and her team were able to adjust to those shifts while maintaining an eye on flexibility and meeting clients' expectations. She not only became a master at handling the RFP process but also gained an in-depth understanding of the dynamics of rate loading, market movements, and the competitive environment. Olivie's comprehensive knowledge of the RFP system turned her into a valuable asset to the company, and her leadership role in global RFPs continued to reap rich dividends. A Legacy of Dedication and Success Olivie’s path, which started as a humble dream to work in the fitness field and evolved into an international RFP management career, is the embodiment of determination and receptivity to new horizons. In the span of her 25-year career, she has become an industry leader in the hospitality sector, a mentor to coworkers, and a trusted counselor to clients. Olivie's efforts have contributed to the success of Corinthia Hotels, and her relentless pursuit of excellence continues to motivate others. Personal Growth and Career Success Reflections Reflecting on her career, Olivie credits her success to a mix of perseverance, flexibility, and a love of learning. She remembers how she struggled initially in the sales division, with disbelief from others and a lack of experience, but always kept growth and development at the forefront. She appreciates the relationships that she has developed over time and the encouragement from her team. Olivie continues to be committed to her position, the relationships she has developed, and the positive contributions she has made to her company and the broader industry. Looking forward, Olivie is dedicated to continuing on her path of growth, learning, and making a difference in the world of hospitality. Olivie's mantra, "everything happens for a reason," continues to be her guiding philosophy as she faces challenges and successes in her personal and professional life. SL Olivie’s work and life philosophy is based on trust and integrity. She is a firm believer in keeping promises and having open, honest communication with co-workers, T

15. OO Global RFP Management Expansion and Leadership Olivie's leadership journey progressed as she coordinated RFP operations in various regions, such as DACH, Benelux, and France, prior to the appointment of regional directors. She embarked on journeys to see clients, showcased the brand in TMC offices, and was pivotal in nurturing relationships that fueled Corinthia's success. Olivie remained persistent amidst adversity, including the expansion of the hotel portfolio and changing business environment, but always found ways to improvise and keep the lines open with clients. Success is a mix of perseverance, flexibility, and a love of learning.” Olivie’s view of the necessity of interpersonal relationships in commerce stayed at the core of her ideology as technology and online spaces gained traction. She continued to stress that regardless of the technology at hand, the worth of in-person interaction and building trust with clients could not be replicated. clients, and family members. This attitude has defined her career path and allowed her to get through even the toughest of times. The Importance of Personal Connections Challenges and Adaptability in a Changing Market Throughout her career, Olivie has remained a strong advocate for the human aspect of business, particularly in the context of RFP management. While technology has streamlined many processes, she believes that it is the personal relationships and the trust established with clients that drive long-term success. This commitment to personal connection, even in an increasingly digital world, is a testament to her belief in the power of human interaction. As the hospitality sector and RFP process changed, so did the challenges. The pandemic, for instance, necessitated a shift in approach, with longer RFP durations and more emphasis on sustainability and cost-reduction technologies. Olivie and her team were able to adjust to those shifts while maintaining an eye on flexibility and meeting clients' expectations. She not only became a master at handling the RFP process but also gained an in-depth understanding of the dynamics of rate loading, market movements, and the competitive environment. Olivie's comprehensive knowledge of the RFP system turned her into a valuable asset to the company, and her leadership role in global RFPs continued to reap rich dividends. A Legacy of Dedication and Success Olivie’s path, which started as a humble dream to work in the fitness field and evolved into an international RFP management career, is the embodiment of determination and receptivity to new horizons. In the span of her 25-year career, she has become an industry leader in the hospitality sector, a mentor to coworkers, and a trusted counselor to clients. Olivie's efforts have contributed to the success of Corinthia Hotels, and her relentless pursuit of excellence continues to motivate others. Personal Growth and Career Success Reflections Reflecting on her career, Olivie credits her success to a mix of perseverance, flexibility, and a love of learning. She remembers how she struggled initially in the sales division, with disbelief from others and a lack of experience, but always kept growth and development at the forefront. She appreciates the relationships that she has developed over time and the encouragement from her team. Olivie continues to be committed to her position, the relationships she has developed, and the positive contributions she has made to her company and the broader industry. Looking forward, Olivie is dedicated to continuing on her path of growth, learning, and making a difference in the world of hospitality. Olivie's mantra, "everything happens for a reason," continues to be her guiding philosophy as she faces challenges and successes in her personal and professional life. SL Olivie’s work and life philosophy is based on trust and integrity. She is a firm believer in keeping promises and having open, honest communication with co-workers, T

16. Staying Ahead How Can Hotels Benefit from Hospitality I n n o v a t i o n s I profitable. Hospitality innovations play a crucial role in shaping the future of the industry, enabling hotels to enhance guest experiences, optimize operational efficiency, and create new revenue streams. These advancements not only improve the convenience and comfort of guests but also help hotels maintain a competitive edge in a market that is constantly shifting. This article highlights how hotels can leverage these innovations to stay ahead, improve service delivery, and ensure long-term success. n an increasingly competitive and fast-evolving hospitality industry, staying ahead of the curve is essential for hotels striving to remain relevant and Enhanced Guest Experience At the heart of hospitality innovation lies the goal of improving the guest experience. Technologies such as mobile check-in/check-out, keyless room entry, voice- activated controls, and AI-powered concierges provide guests with a seamless and convenient stay. By reducing friction points in the customer journey, hotels can enhance satisfaction and build stronger relationships with guests. For example, many hotels now allow guests to control lighting, temperature, and entertainment systems through mobile apps or in-room tablets. This level of customization contributes to a feeling of luxury and attentiveness. Additionally, AI chatbots can assist guests 24/7, handling common requests instantly and freeing up staff to focus on complex service tasks. Hospitality innovations also drive internal efficiency, allowing hotels to streamline operations and reduce costs. Automation tools can manage repetitive tasks such as inventory tracking, room assignment, and billing, minimizing human error and speeding up processes. 14 15 The Silicon Leaders | April 2025 |

17. Staying Ahead How Can Hotels Benefit from Hospitality I n n o v a t i o n s I profitable. Hospitality innovations play a crucial role in shaping the future of the industry, enabling hotels to enhance guest experiences, optimize operational efficiency, and create new revenue streams. These advancements not only improve the convenience and comfort of guests but also help hotels maintain a competitive edge in a market that is constantly shifting. This article highlights how hotels can leverage these innovations to stay ahead, improve service delivery, and ensure long-term success. n an increasingly competitive and fast-evolving hospitality industry, staying ahead of the curve is essential for hotels striving to remain relevant and Enhanced Guest Experience At the heart of hospitality innovation lies the goal of improving the guest experience. Technologies such as mobile check-in/check-out, keyless room entry, voice- activated controls, and AI-powered concierges provide guests with a seamless and convenient stay. By reducing friction points in the customer journey, hotels can enhance satisfaction and build stronger relationships with guests. For example, many hotels now allow guests to control lighting, temperature, and entertainment systems through mobile apps or in-room tablets. This level of customization contributes to a feeling of luxury and attentiveness. Additionally, AI chatbots can assist guests 24/7, handling common requests instantly and freeing up staff to focus on complex service tasks. Hospitality innovations also drive internal efficiency, allowing hotels to streamline operations and reduce costs. Automation tools can manage repetitive tasks such as inventory tracking, room assignment, and billing, minimizing human error and speeding up processes. 14 15 The Silicon Leaders | April 2025 |

18. For instance, property management systems (PMS) integrated with AI analytics can optimize room occupancy by dynamically adjusting prices based on demand forecasts. Housekeeping schedules can be automated based on real- time occupancy data, reducing unnecessary labor and improving resource allocation. Energy-saving technologies, like smart thermostats and occupancy sensors, also cut down on utility costs while supporting sustainability goals. based on previous guest preferences or booking behavior, generating incremental revenue without increasing physical staff costs. Subscription models have gained popularity in various industries, and the hospitality sector is no exception. Hotels can introduce membership or loyalty programs that provide guests with regular, predictable stays, access to exclusive amenities, and perks. For example, a hotel might offer a "staycation" subscription where guests pay a monthly fee for a certain number of stays, special discounts, or access to exclusive events. Alternatively, hotels can create loyalty programs that reward repeat guests with not just free nights but also perks like discounted spa services, early check-in, and room upgrades, generating consistent revenue. Sustainability and Green Innovation Sustainability is no longer a niche concern—it’s a major decision factor for modern travelers. Hotels that adopt green technologies and sustainable practices stand to attract environmentally conscious guests, comply with regulations, and reduce operating costs. Innovations like water-saving fixtures, solar panels, energy-efficient appliances, and waste management systems significantly reduce a hotel’s environmental footprint. Moreover, digital check-ins and e- receipts eliminate the need for paper, aligning with eco- friendly goals. Conclusion As the hospitality landscape continues to evolve, embracing innovation is no longer just a choice but a necessity for hotels aiming to thrive. Whether it’s enhancing the guest experience through cutting-edge technology, adopting sustainable practices to meet environmental demands, or unlocking new revenue streams through AI-driven services, the opportunities are abundant. Hotels that successfully integrate these innovations into their operations not only meet the changing expectations of modern travelers but also position themselves for future growth and success. By staying proactive and open to new technologies, hotels can ensure they remain at the forefront of the industry, providing exceptional experiences while maximizing profitability. By promoting their commitment to sustainability, hotels can differentiate themselves in a crowded market and appeal to younger demographics who prioritize environmental responsibility. Hotels that embrace innovation can set themselves apart in the crowded hospitality market. Whether it’s offering virtual reality (VR) room tours before booking or leveraging blockchain for secure transactions, early adopters of new technologies often enjoy a first-mover advantage. This edge is particularly important for boutique hotels and smaller chains looking to compete with established brands. By highlighting unique, tech-enabled experiences—such as robot butlers or augmented reality guides—hotels can create buzz and attract a tech-savvy clientele. New Revenue Streams Digital concierge services, powered by artificial intelligence (AI) and chatbots, allow hotels to offer personalized recommendations for local attractions, dining, and experiences. By using AI to analyze guest preferences and behavior, hotels can upsell premium services, such as exclusive tours, spa treatments, or reservations at high-end restaurants. These services are easily integrated into mobile apps or in-room tablets, offering guests a seamless experience while increasing hotel revenue. For example, hotels can recommend customized excursions like private city tours, helicopter rides, or cooking classes 16The Silicon Leaders April 2025

19. For instance, property management systems (PMS) integrated with AI analytics can optimize room occupancy by dynamically adjusting prices based on demand forecasts. Housekeeping schedules can be automated based on real- time occupancy data, reducing unnecessary labor and improving resource allocation. Energy-saving technologies, like smart thermostats and occupancy sensors, also cut down on utility costs while supporting sustainability goals. based on previous guest preferences or booking behavior, generating incremental revenue without increasing physical staff costs. Subscription models have gained popularity in various industries, and the hospitality sector is no exception. Hotels can introduce membership or loyalty programs that provide guests with regular, predictable stays, access to exclusive amenities, and perks. For example, a hotel might offer a "staycation" subscription where guests pay a monthly fee for a certain number of stays, special discounts, or access to exclusive events. Alternatively, hotels can create loyalty programs that reward repeat guests with not just free nights but also perks like discounted spa services, early check-in, and room upgrades, generating consistent revenue. Sustainability and Green Innovation Sustainability is no longer a niche concern—it’s a major decision factor for modern travelers. Hotels that adopt green technologies and sustainable practices stand to attract environmentally conscious guests, comply with regulations, and reduce operating costs. Innovations like water-saving fixtures, solar panels, energy-efficient appliances, and waste management systems significantly reduce a hotel’s environmental footprint. Moreover, digital check-ins and e- receipts eliminate the need for paper, aligning with eco- friendly goals. Conclusion As the hospitality landscape continues to evolve, embracing innovation is no longer just a choice but a necessity for hotels aiming to thrive. Whether it’s enhancing the guest experience through cutting-edge technology, adopting sustainable practices to meet environmental demands, or unlocking new revenue streams through AI-driven services, the opportunities are abundant. Hotels that successfully integrate these innovations into their operations not only meet the changing expectations of modern travelers but also position themselves for future growth and success. By staying proactive and open to new technologies, hotels can ensure they remain at the forefront of the industry, providing exceptional experiences while maximizing profitability. By promoting their commitment to sustainability, hotels can differentiate themselves in a crowded market and appeal to younger demographics who prioritize environmental responsibility. Hotels that embrace innovation can set themselves apart in the crowded hospitality market. Whether it’s offering virtual reality (VR) room tours before booking or leveraging blockchain for secure transactions, early adopters of new technologies often enjoy a first-mover advantage. This edge is particularly important for boutique hotels and smaller chains looking to compete with established brands. By highlighting unique, tech-enabled experiences—such as robot butlers or augmented reality guides—hotels can create buzz and attract a tech-savvy clientele. New Revenue Streams Digital concierge services, powered by artificial intelligence (AI) and chatbots, allow hotels to offer personalized recommendations for local attractions, dining, and experiences. By using AI to analyze guest preferences and behavior, hotels can upsell premium services, such as exclusive tours, spa treatments, or reservations at high-end restaurants. These services are easily integrated into mobile apps or in-room tablets, offering guests a seamless experience while increasing hotel revenue. For example, hotels can recommend customized excursions like private city tours, helicopter rides, or cooking classes 16The Silicon Leaders April 2025

20. Innovative Strategies I shift, technology advances, and global priorities evolve, businesses that fail to adapt risk falling behind. Hospitality trendsetters—those leading the charge in innovation, design, technology, and sustainability—serve as critical indicators of where the industry is headed. By strategically aligning with these trailblazers, hospitality professionals can anticipate change, respond proactively, and position their brands as forward-thinking leaders. This article highlights key strategies for staying ahead by identifying and leveraging the influence of hospitality How to Stay Ahead with Hospitality Trendsetters Track Industry Innovators and Thought Leaders: n today’s rapidly evolving hospitality landscape, staying ahead of the curve is not merely a competitive advantage—it’s a necessity. As guest expectations To stay ahead, businesses must keep a close eye on leading voices in hospitality. This includes monitoring publications, blogs, and reports from organizations like Skift, Hospitality Net, Hotel Management, and Boutique Hotel News. Social media platforms, especially LinkedIn and Instagram, offer real-time updates from professionals who share trends in design, tech, and customer experience. Following keynote speakers from global hospitality conferences such as HITEC, the Boutique Hotel Investment Conference, or the International Hotel Investment Forum (IHIF) is also valuable. These individuals often preview trends months or even years before they become widely adopted. trendsetters. Foster a Culture of Innovation: Organizations that succeed in leveraging hospitality trendsetters often cultivate an internal culture that embraces innovation. This includes encouraging experimentation, supporting intrapreneurship, and being open to calculated risks. Employees at all levels should be empowered to contribute ideas, attend industry events, and participate in training that aligns with emerging trends. Forward-thinking brands often establish "innovation labs" or partnerships with startups to test new concepts—from AI- powered concierge services to sustainable room service packaging. 18 19 The Silicon Leaders | April 2025 |

21. Innovative Strategies I shift, technology advances, and global priorities evolve, businesses that fail to adapt risk falling behind. Hospitality trendsetters—those leading the charge in innovation, design, technology, and sustainability—serve as critical indicators of where the industry is headed. By strategically aligning with these trailblazers, hospitality professionals can anticipate change, respond proactively, and position their brands as forward-thinking leaders. This article highlights key strategies for staying ahead by identifying and leveraging the influence of hospitality How to Stay Ahead with Hospitality Trendsetters Track Industry Innovators and Thought Leaders: n today’s rapidly evolving hospitality landscape, staying ahead of the curve is not merely a competitive advantage—it’s a necessity. As guest expectations To stay ahead, businesses must keep a close eye on leading voices in hospitality. This includes monitoring publications, blogs, and reports from organizations like Skift, Hospitality Net, Hotel Management, and Boutique Hotel News. Social media platforms, especially LinkedIn and Instagram, offer real-time updates from professionals who share trends in design, tech, and customer experience. Following keynote speakers from global hospitality conferences such as HITEC, the Boutique Hotel Investment Conference, or the International Hotel Investment Forum (IHIF) is also valuable. These individuals often preview trends months or even years before they become widely adopted. trendsetters. Foster a Culture of Innovation: Organizations that succeed in leveraging hospitality trendsetters often cultivate an internal culture that embraces innovation. This includes encouraging experimentation, supporting intrapreneurship, and being open to calculated risks. Employees at all levels should be empowered to contribute ideas, attend industry events, and participate in training that aligns with emerging trends. Forward-thinking brands often establish "innovation labs" or partnerships with startups to test new concepts—from AI- powered concierge services to sustainable room service packaging. 18 19 The Silicon Leaders | April 2025 |

22. Embrace Technological Disruption: well-aligned brands can amplify a hotel's voice and connect with trend-aware audiences. "The best way to find yourself is to lose yourself in the service of others.” Technology remains a driving force behind the ongoing transformation of the hospitality industry, with innovations like mobile check-in, keyless entry, virtual concierges, and robotic room service significantly enhancing the guest experience. These advancements not only streamline operations but also redefine service delivery, enabling greater convenience and responsiveness. For example, partnerships with fashion designers for exclusive hotel décor, or collaborations with local artisans for bespoke guest amenities, create unique selling points. Influencers in travel, design, and wellness can also help showcase these innovations to broader audiences, generating buzz and loyalty. Trendsetters in this space are known for crafting immersive, Instagram-worthy environments that resonate with younger travelers and digital nomads. To maintain a competitive edge, hospitality businesses must proactively adopt technologies that enhance operational efficiency while offering personalized experiences. Solutions such as artificial intelligence and machine learning can predict guest preferences, while IoT-powered smart rooms elevate comfort through automated control of lighting, climate, and entertainment. Additionally, augmented and virtual reality provide immersive previews of properties, and blockchain technology ensures secure, transparent transactions. Collaborating with tech startups and participating in accelerator programs allows early access to these emerging solutions, positioning brands as industry leaders in innovation. Rethink Design and Spatial Concepts: Hotel design and space utilization are undergoing dramatic transformations. Open-concept lobbies, coworking lounges, multifunctional guest rooms, and biophilic design (incorporating nature into spaces) are examples of how trendsetters are reshaping physical environments to reflect evolving needs. Design-forward hotel brands like Ace Hotel, 25hours Hotels, and citizenM have become synonymous with stylish, functional spaces that reflect urban culture and sustainability. Staying ahead requires ongoing reevaluation of how physical spaces influence guest comfort, social interaction, and operational flow. Engaging architects and interior designers who specialize in hospitality trends can help businesses anticipate and integrate emerging design elements. Monitor Consumer Behavior Trends: Hospitality trendsetters are typically at the forefront of responding to evolving consumer behaviors. In recent years, there has been a marked increase in demand for experiences that are personalized, wellness-focused, and environmentally conscious. To remain competitive, hospitality providers must consistently monitor emerging preferences and adapt their services to align with these shifting expectations. Conclusion: Remaining competitive in the hospitality industry demands more than just delivering exceptional service—it requires foresight, adaptability, and a commitment to continuous improvement. By tracking industry innovators, fostering a culture of innovation, embracing technological advancements, and responding to evolving consumer behaviors, businesses can align themselves with the future of hospitality. Collaborations with influencers, a renewed focus on spatial design, and prioritizing sustainability further ensure relevance in a market shaped by conscious and experience-driven travelers. Ultimately, those who actively engage with hospitality trendsetters are best positioned to not only navigate change—but to lead it. Notable behavioral trends shaping the industry include the rise of bleisure travel, which calls for more versatile and hybrid accommodation options, as well as a preference for authentic, locally rooted experiences over conventional luxury. Guests are increasingly drawn to organic dining, wellness-focused amenities, and environments that support mental well-being. Additionally, sustainability has become a priority, with growing interest in eco-friendly hotel designs and carbon offset initiatives. Leveraging customer feedback, online reviews, and behavioral data analytics enables businesses to anticipate these changes and proactively refine their offerings. Collaborate with Influencers and Lifestyle Brands: Modern hospitality is as much about storytelling as it is about service. Collaborating with lifestyle influencers and 20 The Silicon Leaders April 2025

23. Embrace Technological Disruption: well-aligned brands can amplify a hotel's voice and connect with trend-aware audiences. "The best way to find yourself is to lose yourself in the service of others.” Technology remains a driving force behind the ongoing transformation of the hospitality industry, with innovations like mobile check-in, keyless entry, virtual concierges, and robotic room service significantly enhancing the guest experience. These advancements not only streamline operations but also redefine service delivery, enabling greater convenience and responsiveness. For example, partnerships with fashion designers for exclusive hotel décor, or collaborations with local artisans for bespoke guest amenities, create unique selling points. Influencers in travel, design, and wellness can also help showcase these innovations to broader audiences, generating buzz and loyalty. Trendsetters in this space are known for crafting immersive, Instagram-worthy environments that resonate with younger travelers and digital nomads. To maintain a competitive edge, hospitality businesses must proactively adopt technologies that enhance operational efficiency while offering personalized experiences. Solutions such as artificial intelligence and machine learning can predict guest preferences, while IoT-powered smart rooms elevate comfort through automated control of lighting, climate, and entertainment. Additionally, augmented and virtual reality provide immersive previews of properties, and blockchain technology ensures secure, transparent transactions. Collaborating with tech startups and participating in accelerator programs allows early access to these emerging solutions, positioning brands as industry leaders in innovation. Rethink Design and Spatial Concepts: Hotel design and space utilization are undergoing dramatic transformations. Open-concept lobbies, coworking lounges, multifunctional guest rooms, and biophilic design (incorporating nature into spaces) are examples of how trendsetters are reshaping physical environments to reflect evolving needs. Design-forward hotel brands like Ace Hotel, 25hours Hotels, and citizenM have become synonymous with stylish, functional spaces that reflect urban culture and sustainability. Staying ahead requires ongoing reevaluation of how physical spaces influence guest comfort, social interaction, and operational flow. Engaging architects and interior designers who specialize in hospitality trends can help businesses anticipate and integrate emerging design elements. Monitor Consumer Behavior Trends: Hospitality trendsetters are typically at the forefront of responding to evolving consumer behaviors. In recent years, there has been a marked increase in demand for experiences that are personalized, wellness-focused, and environmentally conscious. To remain competitive, hospitality providers must consistently monitor emerging preferences and adapt their services to align with these shifting expectations. Conclusion: Remaining competitive in the hospitality industry demands more than just delivering exceptional service—it requires foresight, adaptability, and a commitment to continuous improvement. By tracking industry innovators, fostering a culture of innovation, embracing technological advancements, and responding to evolving consumer behaviors, businesses can align themselves with the future of hospitality. Collaborations with influencers, a renewed focus on spatial design, and prioritizing sustainability further ensure relevance in a market shaped by conscious and experience-driven travelers. Ultimately, those who actively engage with hospitality trendsetters are best positioned to not only navigate change—but to lead it. Notable behavioral trends shaping the industry include the rise of bleisure travel, which calls for more versatile and hybrid accommodation options, as well as a preference for authentic, locally rooted experiences over conventional luxury. Guests are increasingly drawn to organic dining, wellness-focused amenities, and environments that support mental well-being. Additionally, sustainability has become a priority, with growing interest in eco-friendly hotel designs and carbon offset initiatives. Leveraging customer feedback, online reviews, and behavioral data analytics enables businesses to anticipate these changes and proactively refine their offerings. Collaborate with Influencers and Lifestyle Brands: Modern hospitality is as much about storytelling as it is about service. Collaborating with lifestyle influencers and 20 The Silicon Leaders April 2025

24. SL T The Silicon Leaders Excellence in The Spotlight