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This time last year . . . RRC contract ending No communication

This time last year . . . RRC contract ending No communication Expectations of massive price increases – up to $12 million from public radio No sense of who will speak for stations. The Bargaining Team Joanne Church, RRC Dave Edwards, WUWM Jennifer Ferro, KCRW Debra Fraser, KUHF

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This time last year . . . RRC contract ending No communication

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  1. Station Resource Group

  2. Station Resource Group

  3. This time last year . . . • RRC contract ending • No communication • Expectations of massive price increases – up to $12 million from public radio • No sense of who will speak for stations Station Resource Group

  4. The Bargaining Team • Joanne Church, RRC • Dave Edwards, WUWM • Jennifer Ferro, KCRW • Debra Fraser, KUHF • Vince Gardino, WNYC • Roger LaMay, WXPN • Cory Lewis, WBUR • Tim Roesler, MPR|APM • Kimberly Sparrow, KQED • Scott Williams, KJZZ/KBAQ Station Resource Group

  5. The Bargaining Team • Joanne Church, RRC • Dave Edwards, WUWM • Jennifer Ferro, KCRW • Debra Fraser, KUHF • Vince Gardino, WNYC • Roger LaMay, WXPN • Cory Lewis, WBUR • Tim Roesler, MPR|APM • Kimberly Sparrow, KQED • Scott Williams, KJZZ/KBAQ Station Resource Group

  6. Our Position • Umbrella deal through the RRC • Affordable price • Respondent level data Station Resource Group

  7. PPM now live in Philadelphia and Houston • Top 10 markets in 2008 • Next 20 in 2009 • Metros only • Single data tool • Arbitron wants more . . . from everybody Station Resource Group

  8. Current Status • Price point • Narrows for overall system: $6 million • Still huge for individual PPM stations: 2 to 10 times • RRC back in picture • No respondent data Station Resource Group

  9. Current Strategy • Model still not workable financially • Need to recast the conversation • Move to top of the company • A deal by end of year Station Resource Group

  10. Lessons Learned • Success of our top performers is “on the radar screen” • Desire to treat these stations differently and capture significant revenue from them Station Resource Group

  11. Lessons Learned • Strong continuing bond among stations • No entity that represents the stations in these kinds of transactions Station Resource Group

  12. Station Resource Group

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