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Enhancing Volunteer Engagement: BVA's Strategic Marketing Plan for PHC Collaboration

The Business Volunteer Association (BVA) has been successfully generating volunteers for various events since its establishment in December 2007. This marketing plan seeks to bolster the relationship between BVA and PHC by addressing key strengths, weaknesses, opportunities, and threats through a comprehensive SWOT analysis. By utilizing strategies such as guerrilla marketing, local fundraising, and effective communication with volunteers, we aim to increase donor engagement and enhance volunteer retention. Our clear and actionable deliverables will ensure a smooth transition from planning to implementation.

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Enhancing Volunteer Engagement: BVA's Strategic Marketing Plan for PHC Collaboration

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Presentation Transcript

  1. Introduction: USF & PHC Relationship • Business Volunteer Association BVA has been generating volunteers for past three events • Leadership projects: Media Kit • BVA consulting project: Marketing Plan

  2. Genesis of Project • BVA relationship established December 2007 • BVA contact with Amy, ED and Nancy about potential projects • BVA recruited group of like-minded MBA students • Myriad group & PHC meetings (SWOT)

  3. Strengths - Volunteer retention - Mayor-backed/recognition Opportunities - Increase Funding - Increase Capacity Weaknesses - Board of directors - Lack of organizational clarity Threats - SFConnect - New mayor SWOT Analysis

  4. Marketing Strategy • Volunteer Donations • “Asks” with email Thank You • Guerrilla Marketing • Campus Fund raising • Local Fundraising

  5. Volunteer Donations • Here’s your T-shirt…recommended donation of $5 • If 5% donate: $4,621* • Here’s your lunch…recommended donation of $2 • If 5% donate: $1,848* *Numbers figured on volunteer amount as of February 2007

  6. “Ask” with Email Thank You • PHC has a wealth of email contacts • Already send a “Thank You” • This includes event stats • Be clear on how/why to donate

  7. Guerilla Marketing • “Stealth Marketing” • Booth on Campus • Undergrad/Graduate Public Policy Programs • USF, UCSF, Stanford, UC Berkeley

  8. Campus Fundraising • Generate awareness/funding • HAFP booth • Sell photos/art work of clients

  9. Local Fundraising • Fund raising box • McDonalds • Sell a Star • Safeway • Sell donated products • Krispy Kreme

  10. Implementation • Interns!!!!!!!!!!! • Interns!!!!!!!!!!! • Interns!!!!!!!!!!! • We have attached career services resources for local Bay Area campuses

  11. Deliverables • Hard copy Marketing Plan • www.PHC.wikispaces.com • Easy transition from our project to implementation • Flexible • Manageable

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