1 / 11

Pencils by Design Pencilsbydesign

Pencils by Design Pencilsbydesign.com. MIS300 T-Th 5:20-7:20pm Group 4 Jina Fong Katherine Tornstrom Adrianna Vidal. Our Mission.

signa
Download Presentation

Pencils by Design Pencilsbydesign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Pencils by DesignPencilsbydesign.com MIS300 T-Th 5:20-7:20pm Group 4 Jina Fong Katherine Tornstrom Adrianna Vidal

  2. Our Mission • We are focused on supporting the educational and business community with affordable yet high quality products for use inside and outside of the classroom and boardroom.

  3. Business to Business • Sell to retail outlets • School supply stores • Stationary stores • Businesses can order in bulk

  4. Business to Consumer • Online • Magazines • Television • Individual customization

  5. Location • Online • Headquarters in Bakersfield, Ca • Produced in China • Low costs • Distributed out of Anaheim, Ca

  6. Source of Revenue • Straight forward revenue from products • Internet, magazine, telephone, and televised sales of our product • Supplier Contracts

  7. Distribution • Direct Mail • Retail Outlets • To independent merchants or chains • TV & Cable • Direct marketing • Home shopping channels

  8. Company Existence • Website & TV advertising • Teaching & business magazines • Flyers • Mailing lists • School/business supply stores • Stationary stores

  9. Industry Analysis • Industry Rivalry • Few competitors • Threat from new rivals • Updated products • Supplier Power • Discounted bulk orders • Buyer Power • Competitive costs

  10. Our Competitive Advantage • Cost leadership • Affordable prices • Differentiation • Durability & customization • Substitutes • Mechanical pencils, pens, etc.

  11. E-Commerce Business Process Diagram

More Related