J. Roberto B. de Marca IEEE Fellow Member National Academy of Engineering (BR)

1. J. Roberto B. de Marca IEEE Fellow Member National Academy of Engineering (BR) Member, Brazilian Academy of Sciences IEEE 2013 President Elect Candidate Chair, IEEE Future Directions Comm. Presentation at R1 Board Meeting August 2012

2. Important Issues • Declining Membership In USA • One IEEE Concept • Infrastructure Costs

3. Infrastructure Costs • Rising Infrastructure costs can affect financial viability of individual units (p.ex.,growing piece of Xplore revenues being used for infrastructure) • Final budget responsibility should rest with volunteers • IEEE BoD must take a harder look at initiatives with big financial impact (ex, creating ieee domain) • IEEE must continue to be run as .org and not as .com

4. Is IEEE Strangling its Golden Geese? President’s Message IEEE Communications Magazine September 2001

5. Decrease of Membership in R1-R6 • Less focus on services target at academia. • Increase collaboration with industry. • Continuing education: IEEE needs to do a much better job. • For professional life learning • understand the needs of young professionals. • Revisit issue of lower cost access to information by members.

6. FDC Industry Advisory Committee • Yrjo Neuvo (Former CTO and Board member, Nokia, Finland) • Hugh Bradlow (CTO Telstra International, Australia) • Heiner Stuttgen (VP, NEC Europe, Germany) • Paul Farrar Jr. (VP, IBM, USA) • Jeffrey Voas (NIST, USA) • Hideo Kuwahara (Fujitsu, Japan and President IEEE Photonics Society)

7. The IEEE Technology Time Machine 2012 World Class Committee and Speakers 5/23-25, Dresden Germany www.ttm.ieee.org

8. Decrease of Membership in R1-R6 • Less focus on services target at academia. • Increase collaboration with industry. • Continuing education: IEEE needs to do a much better job. • For professional life learning • understand the needs of young professionals. • Revisit issue of lower cost access to information by members.

9. One IEEE Concept • One IEEE is a very good concept and important. • We should all work together to improve services to all our constituencies, from members, to community to mankind. • owever for One IEEE to work it is important that in each instance all stakeholders involved see some benefit in their participation. The One IEEE concept cannot be used to simply transfer resources from one unit to other or an excuse to transfer control of activities to corporate staff or to direct supervision by the BOD

11. 11 Planned Smart Grid Conferences • IEEE Smart Grid World Forumâ2012: 6-7 December 2012 • Geneva, Switzerland – Intercontinental Hotel • Contract Signed • Conference Leadership • GoranAndersson, General Chair • Klaus-Peter Brand, Local Organizing Committee Chair • Carlo Alberto Nucci, Technical Program Committee Chair • Lars Andersson, Conference Treasurer • IEEE Smart Grid for Practitioners (SG4P): 16-17 November 2012 • IEEE-USA and PES 20% Financial Co-Sponsor • Steering Committee • Charles Rubenstein, Chair, R1 • Rob Anderson, R7 • Tom Coughlin, R6 • JalalJalali, R2

12. 12 IEEE Smart Grid Ecosystem • Significantly larger than the sum of its parts Smart Grid Product/Service Ecosystem • Web Portal • Content • Update • E-Commerce • Engine • “Opt-In” • Group • Search Engine • Optimization • Newsletter • Editorial • Support • Staff Support • Article • Pipeline • Smart Grid • World Forum • 2010 – • Brussels • 2011 – • China • 2012 – • Switzerland • Marketing • Brand • Logo • Collateral • Brochures • Inserts • Conference • Support • Competitive • Positioning • Communications, • Public Relations • Press Releases • Interviews • Placed By-lines • Supported • Media Events • Social Media • IEEE Smart • Grid LinkedIn • Group • IEEE SG • Twitter site • YouTube • Wikipedia Direct NIC Funding • Publications • Transactions • on Smart Grid • Transactions • On Sustainable • Energy • Journal of • Photovoltaics • Articles • 8,500+ in • Xplore • SG- Specific • Conferences • ISGT • SmartGrid • Comm • Smart • Measurements • for Future • Grids • Conferences with • Smart Grid • Content • IEEE PES T&D • IEEE Power Line • Communications • Applied • Measurements • for Power • Systems • Standards • IEEE 2030 • IEEE 1547.4 • IEEE 1701, 1702 • IEEE 1901 • 90+ additional • SG-related • Continuing • Education • Smart grid for • MGA Metro Area • Workshops • Smart grid boot • camp Related

13. One IEEE Concept • One IEEE is a very good concept and important. • We should all work together to improve services to all our constituencies, from members, to community to mankind. • However for OneIEEE to work it is important that in each instance all stakeholders involved see some benefit in their participation. The One IEEE concept should not be used to simply transfer resources from one unit to another or an excuse to transfer control of activities to corporate staff or to direct supervision by the BOD

14. One IEEE Concept (2) • We must continue to empower IEEE units so that they are motivated to contribute to the overall good.

15. Recent IEEE activity • MGA Board member (2010 – 2011) • Member, IEEE Spectrum Editorial Board (2011 -2012) • Chair, IEEE Humanitarian Technology Challenge Steering Committee (2008 – 2011) • Chair, IEEE Future Directions Committee (2009 – 2010, 2012) • Executive Chair, IEEE TTM 2011 • Chair, Steering Committee, SGWF (2010, 2011)

16. Volunteer Credentials: Relevant Leadership Positions • President, IEEE Communications Society (2000 - 2001) • Division III Director (2004 – 2005) • IEEE Secretary (2006) • IEEE Vice President, Technical Activities and TAB Chair (2008)

17. Credentials:Broad and long-term IEEE experience • Membership: Member MGA Board, TAB/RAB Section Chapter Support Comm.; Society VP for Membership; Vice-Chair, Rio de Janeiro Section • IEEE Standards Board (Member, 2005) • Finance: IEEE Audit Committee (Member, Chair); IEEE Sales and Marketing • Awards: IEEE Intl. Communication Award Comm (member and Chair); ComSoc Awards Chair; ComSoc Fellow Evaluation Comm. Chair • Strategic Planning : Chair of TAB and ComSoc Strategic Planning Committees; • Publications, Conferences.

18. Professional Experience • Industry: • AT&T Bell Laboratories • NEC Europe • EMBRATEL, Brazil • Government • Scientific Director, managing a US$ 300 million budget • Approved initial funding for National Research Network.

19. Professional Experience (2) • .Academia • Hong Kong University of Science and Technology • Politecnico di Torino • Pontifical Catholic University of Rio de Janeiro (PUC/Rio)

20. Thanks very much!! Questions? roberto4ieeepres@gmail.com www.robertodemarca.org .................................................................... ....................................................................

21. Back up Slides

22. Accomplishments as Society President Strengthned ComSoc leadership in the key telecommunication technology areas; Society Membership reached 62000 members, an all time record; Society had record revenue years Developed a coherent package of products and activities for a then evolving technology; Established partnership with other Societies to address new technology areas; Enhanced web-based products; Established mechanisms for interaction with industry. Created a Global Chapter Chair Congress Created IEEE Transactions on Wireless Comm. Revamped the IEEE Communications and Networking Conf. , now its premier event in this area.

23. Accomplishments as IEEE Vice President, Technical Activities (1) Strengthened relations with other boards: Held joint Sessions with MGA and PSPB Appointed Society Membership Adhoc Committee to partner and leverage MGA expertise in addressing society membership decline and value offered to members. Worked with PSPB on timeliness issue. Successfully worked with EAB to develop a framework for IEEE Certification Business. re-established contacts with industry leaders to improve the quality of our products to practitioners; Initiated development of a technology roadmap (Technology Navigator tool) for IEEE-TA and IEEE.

24. Accomplishments as IEEE Vice President, Technical Activities (2) Significantly improved the operations of the Society Review Committee. Appointed a task force to analyze TA Business Models that made very important recommendations for the future of IEEE TA and that were endorsed by TAB. Pushed the successful solution of long-standing items such as: new conference publications revenue distribution algorithm and policy regarding conference no-shows, creation of Technical Commitees.

25. Accomplishments as a Society Volunteer. • I led teams that successfully changed the structure of ComSoc flagship conferences and added focus to the long term planning of their technical programs. • I led the development of IEEE WCNC to become the premier ComSoc Wireless conference. • I served as General Chair of three ComSoc Major Conferences (GLOBECOM, Infocom e WCNC). • Recently I was co-General Chair of the first ever on-line ComSoc conference, IEEE GreenCom. • Early on in my volunteer career I was the proponent of the creation of the very successful and long lasting Student Travel Grant program • In the 90’s was one of the leaders of ComSoc globalization process.