1 / 19

Seven C’s

Seven C’s. C onsideration. Focus on you instead of I and we Show audience benefit or interest in the receiver Emphasize positive, pleasant facts. Consideration. See your material from the reader’s point of view Use the positive words. Consideration—Focus on You.

sierra-conner
Download Presentation

Seven C’s

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Seven C’s

  2. Consideration • Focus on you instead of I and we • Show audience benefit or interest in the receiver • Emphasize positive, pleasant facts

  3. Consideration • See your material from the reader’s point of view • Use the positive words

  4. Consideration—Focus on You • I am delighted to announce that we will be expanding our hours to make shopping more convenient *You will be able to shop evenings with the extended hours • We are sure you must be frustrated by the length of time it has taken to ship your order for pencils *The pencils you ordered will reach you with in one week

  5. Consideration—be considerate • You are completely off base in your proposal. • We have differing interpretations of the utility of the proposal

  6. Consideration—audience’ benefit • So what response • Legitimate benefits

  7. Consideration—Positive facts • It is impossible to open an account for you today • As soon as your signature card reaches us, we will gladly open---

  8. Concreteness • Use specific facts and figures • Put action in your verbs • Choose vivid, image-building words

  9. Concreteness—facts & figures • Wheat price are higher • Previous year, the wheat price per 40 kg was Rs 650, and this year it has risen to Rs 925

  10. Concreteness—active voice • The notes will be provided by the CR • CR will provide the notes

  11. Concreteness—not nouns rather verbs • I will give consideration to your matters • I will consider your matters*

  12. Concreteness—comparisons • This is a long letter • This letter is three times longer than the requirement*

  13. clarity • Choose precise, concrete, and familiar words • Construct effective sentence and paragraph—length, unity, coherence

  14. Clarity—familiar words • After our perusal of the pertinent data, the conclusion is that a lucrative market exists for the subject property. • The data we studied show that your property is profitable and in high demand.

  15. clarity • Being an excellent lawyer you can help us, I am sure • As you are an excellent lawyer, you can surely help us*

  16. Clarity—Emphasis • The airplane finally approached the speed of sound, and it became very difficult to control • As it finally approached the speed of sound , the airplane became very difficult to control.

  17. Courtesy • Be sincerity tactful, thoughtful, and appreciative • Use expressions that show respect • Choose nondiscriminatory expression

  18. Correctness • Use the right level of language • Check accuracy of figures, facts, and words • Maintain acceptable writing mechanics

  19. Credibility • Competence—knowledge • Character—honesty • Composure—calmness, manner of presentation • Sociability—social link • Extroversion—out spoken

More Related