Maximise Your Online Presence

1. Maximise Your Online Presence SEO & Social Media Strategies For Local Business Owners

2. Introduction • Local SEO Basics • Social Media Basics • Create Your Online Marketing Plan • Wrap Up Content

3. INTRODUCTION

4. We help local businesses to drive sales, cut marketing costs and maximize their online presence. • We achieve this by • Search Engine Optimisation • Business Lead Generation • Social Media Optimisation • Marketing Web Based Design • Google Places Australia • Email Marketing Seer Marketing – Who We Are www.seermarketing.com.au

5. People Search For Businesses On Google Rather Than The Yellow Pages • Print Advertising Has A Very Poor Return On Investment • Newspapers steadily decline in popularity, people read their news online • Television/Radio Advertising Is Very Costly The Importance Of Online Marketing

6. 10.3 Billion Google Searches Are Conducted Every Month • It allows you to send a message to millions • 9 out of 10 internet users regularly visit social networking websites • 1 out of every 8 minutes online is spent on Facebook • 24% of adults post comments about they products/services they purchase online Why The Internet Is So Important For Your Business

7. LOCAL SEO BASICS

8. The Importance Of Local Search Engine Optimisation • 78% of internet users search for the products/services they would like to purchase online • 70% of the links search users click on are not paid for • 70% of online searchers will use a local search to find an offline business Local SEO Basics

9. The Importance Of Local Search Engine Optimisation • Just having a website is not enough anymore, if your business does not come up at the top of Google, potential prospects will not find it. Search users are unlikely to check out page 2,3,4…etc. Local SEO Basics

10. Keywords Local SEO Basics

11. Keywords • Rank at the top of Google by focusing on long & descriptive keywords because they are easier to target; and therefore, carry a lower risk and a higher profitability • Rank keywords that consist of a location + keywords • Make your website Google friendly by adding title tags, descriptions, great content and internal linking Local SEO Basics

12. Other Important Factors • Place your full street address & local phone number on all pages of your website • Optimise your Contact or About page for your business name and location • Use the hcard micro-format to make your location unmistakeable to the Search Engines • Add a KML file to your website Local SEO Basics

13. What To Do If You Have Several Locations • Create a separate page for each location • Use local information on each of these pages • Link internally to location pages, using the location names in link text • Use other terms on the page that will help the Search Engines understand where you are Local SEO Basics

14. What Else To Do • Create your business listings (maps) on Google Places, Yahoo Local & Bing Local • Build your brand and make it easy on Google by standardising everything, e.g. use the same name, address & phone number everywhere online • Create web references (pages that mention your business or web site) Local SEO Basics

15. Offsite SEO • Get local links whenever you can • The right incoming links can help with location trust • Look for links from local authority sites • Look for links from sites that rank for what you want to rank for • Use existing relationships to get local links Local SEO Basics

16. SOCIAL MEDIA BASICS

17. Inbound Marketing • Get Found Online • Convert Visitors & Leads • Analyse & Improve Social Media Basics

18. The Importance Of Inbound Marketing • Companies that blog get 55% more online visitors • Inbound marketing costs 62% less per lead than traditional outbound marketing • The number of marketers who say Facebook is critical or important to their business has increased by 83% in 2 years • 57% of businesses have gained a customer through their company blog Social Media Basics

19. The Importance Of Inbound Marketing • 51% of Facebook users are more likely to buy the products/services they fan • Facebook fan pages let you directly interact with your customers and prospects • Twitter is like a text message to the world • 79% of twitter followers are more likely to recommend the brands they follow Social Media Basics

20. The Importance Of Inbound Marketing • 79% of twitter followers are more likely to recommend the brands they follow • 42% of businesses have gained a customer through Twitter • Twitter allows you to converse with prospects, provide customer service and drive website traffic • Social media builds your brand which results in leads and sales Social Media Basics

21. Build Relationships With Your Customers & Prospects • Make Stuff People Want • Educational eBooks • How-to videos • Online calculators • Planning tools • Answers to commons questions Social Media Basics

22. Build Relationships With Your Customers & Prospects • Be Generous • The more you give, the more you get • Build trust, credibility & good will • Increase number of pages and inbound links • Give Great Direction • Relevant landing pages • Clear calls to action • Compelling offers Social Media Basics

23. Create Your Online Marketing Plan

24. Build A Long-Term Strategy • Website with critical online marketing components • SEO – local search and map listings • Social Media – Facebook, YouTube, Twitter • Mobile – custom mobile website or optimise your existing site for mobile Create Your Online Marketing Plan

25. Roadmap For Your Business • Optimise website with geographic slant, e.g. suburb name, keyword phrase(s) • Claim Google Places listing for your business • Claim Yahoo Local listing for your business • Claim Bing Local listing for your business • Conduct a baseline analysis to determine where you are today • List your business in as many directories & review sites as possible • Set up online lead capture mechanisms on your website • Build targeted links to your business website • Work with your customers to solicit real reviews • Track results of your progress Create Your Online Marketing Plan

26. Areas To Address • Website • Make sure it is heavy on keywords, has a form to capture visitors and consider some kind of give-away • SEO • Decide whether to outsource or do work yourself • Check visibility on Google • Build targeted pages of content about each product/service you offer • Build a few hundred links each month to see success • Create a baseline – establish where you are today • Use excel to track your progress Create Your Online Marketing Plan

27. Areas To Address • Social Media • Create a YouTube account for your business • Create a facebook fan page and Twitter account • Add a blog to your website (Aim for 1-2 per week) • Customise your facebook and twitter accounts as it will get you better results Create Your Online Marketing Plan

28. To Avoid • Don’t create more than 1 Google Places listing at your business location (for each business) • Don’t create more than 1 Google Places listing with your phone number • Don’t purchase links from services online • Don’t spend time on A-B B-A linking (you link to me and I link to you) • Don’t ‘borrow’ content from other highly ranked sites without making changes first Create Your Online Marketing Plan

29. Wrap Up

30. Want to know more and get all your questions answered? • Visit www.seermarketing.com.au or email service@seermarketing.com.au or call 08 7329 5085 • You can also book in for a free 45min Business Analysis in which we will develop your personalised online marketing plan* Free Business Analysis *completely obligation free