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Student Dianne Hofbeck Open Studio

CONTINUING EDUCATION. INSTRUCTOR MEETING. Student Dianne Hofbeck Open Studio. MEETING. AGENDA. Welcome. Janet Sekijima & Mary Ellen O’Keeffe. Who’s here. Introduce yourself “in one breath”. What’s new. Janet Sekijima. Marketing. Elysse Reyna. Operations. Erin Kerrigan. Video .

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Student Dianne Hofbeck Open Studio

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  1. CONTINUING EDUCATION INSTRUCTOR MEETING Student Dianne Hofbeck Open Studio

  2. MEETING AGENDA Welcome Janet Sekijima & Mary Ellen O’Keeffe Who’s here Introduce yourself “in one breath” What’s new Janet Sekijima Marketing Elysse Reyna Operations Erin Kerrigan Video Michael Buschmohle Wine time David LeClaire

  3. We’re taking photographs If you do not want your photo taken, please sit at the no-photo table. Thanks!

  4. WHO’S HERE INTROS In ONE breath Say your name and what you teach

  5. WHAT’S NEW STAFFING Welcome Christy Isaacson, new Continuing Ed Director!

  6. WHAT’S NEW New, bigger office Finished website Reorganized for growth and efficiency New position – hired Erin Kerrigan

  7. WHAT’S BETTER New student survey Pre-paid parking 100% Customer Service Guarantee Instructor evaluations

  8. LAST YEAR A RECAP Increased enrollments by 4% to 5,370 Increased repeat rate by 20% Increased class offerings by 4.6% to 660

  9. LAST YEAR A RECAP Won LERN Award for Excellence in Brochure Design

  10. MORE GOOD THINGS! Increased new classes to 20.3% Increased gross student revenue by 4.7% to over $630K

  11. GOALS 2013/2014 5,650 registrations 693 class offerings Expand programming to increase revenue to support 4 full-time staff

  12. GOALS 2013/2014 20% new classes – we need your help! Student evaluations Customer service 4+/5 Quality of class 4+/5

  13. MARKETING AN OVERVIEW Elysse Reyna Marketing Specialist

  14. MARKETING THE CORE Our instructors (That’s YOU) and our students

  15. Ways we MARKET PRINT CATALOG SOCIAL MEDIA

  16. Ways we MARKET WEBSITE EMAIL

  17. Ways we MARKET BLOG WORD OF MOUTH Did you hear about that great Pilates class in Continuing Ed? That’s just what I was looking for!

  18. MARKETING GOALS We want to increase: Retention Engagement Enrollment

  19. MARKETING RESULTS Run more classes (fewer cancellations) Increase revenue Continue to grow & reinvest in our program

  20. MARKETING RESULTS We want to increase: Happy students, happy instructors Retention Engagement Enrollment …happier students, happier instructors. Create original content to give current and potential students an inside look into our classes.

  21. MARKETING IN ACTION What do we do? Create original content to give an inside look at our instructors, students, and classes Helpful Interesting Relevant

  22. MARKETING IN ACTION STORYTELLING

  23. Class Quest We visit your class Take photos Write a blog post

  24. MARKETING YOUR TURN Your (updated) instructor bio & headshot Refer students to other classes Do an interview with me

  25. MARKETING YOUR TURN Write a guest blog post Share interesting things Resources Events Photos Books, websites, articles Examples

  26. MARKETING YOUR TURN Interact with us Social media Encourage class survey participation Improve class, logistics Student testimonials

  27. MARKETING YOUR TURN Contact Elysse Reyna for marketing elysse.reyna@seattlecolleges.edu We welcome new and creative ideas!

  28. OPERATIONS THIS ‘N THAT Erin Kerrigan Program Coordinator

  29. OPERATIONS WHAT’S NEW Parking Permits Class Evaluation 100% Guarantee

  30. OPERATIONS CLASS PROCESS Instructor Agreement Proofread your course descriptions Eye on Enrollments Two Business Day Deadline Parking permits Cancellation decisions Reminder emails Classroom materials

  31. CONTINUING EDUCATION UNITS • Document must be signed after student has completed class • 1 hour + .1 CEUs • Student must be present, attentive and engaged • If student misses class, the amount of missed hours is deducted from total hours

  32. VIDEO PRESENTATION TIPS Michael Buschmohle Speaker, trainer, author We Teach to Learn: Tips for NSCC Continuing Ed Instructors

  33. ACTIVITY WINE TASTING David LeClaire Wine World and Spirits

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