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Embracing Experience: Intuition and Conception in Design

In design, the most profound results often arise from our dreams and frustrations. This exploration emphasizes the importance of the process over the outcome, highlighting how experience nurtures growth. Intuition and subjective concepts are central to this journey. We can approach design through two lenses: a scientific method that is objective, or a personal, emotional perspective that is subjective. Key questions guide us on this path: What is reality? What is the problem? What do you want? Engaging with these inquiries helps transform our intuitive insights into tangible design solutions.

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Embracing Experience: Intuition and Conception in Design

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  1. WAYS 45. experience. Intuition and conception Xavier ruscalleda morell_EMU

  2. Sometimes… the most intensive result is generated from… … dreams This dream may be a frustration… … but the most important is the PROCESS. …because the EXPERIENCE is growing.

  3. Design…….Intuition and Subjective CONCEPT … are the most important values

  4. Analysis process. Two possibles ways: Scientific way………….OBJECTIVE Personal or emotional way……SUBJECTIVE

  5. Experience…. Design process 1º Intuition…Conception… 2º OBJECT

  6. Stage_ Analysis Making the findings spatial Specific questions Study Stuck Gaining depth

  7. QUESTIONS 1º What is the reality? 2º What is the problem? 4º OBJECT 3º IDEA

  8. What do you like? What do you want? Just do…. QUESTIONS

  9. Just do….

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