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Local People’s Motives for Biodiversity Conservation. Maria Johansson Department of Environmental Psychology Lund Institute of Technology E-mail: Maria.Johansson@mpe.lth.se.

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Local People’s Motives for Biodiversity Conservation


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    1. Local People’s Motives for Biodiversity Conservation Maria Johansson Department of Environmental Psychology Lund Institute of Technology E-mail: Maria.Johansson@mpe.lth.se This research was financed by the Swedish Research Council for Environment, Agricultural Sciences and Spatial Planning and carried out by Dr Maria Johansson and Dr Marianne Lindström.

    2. Purpose of Study • Identify the local population’s personal motives for biodiversity conservation. • Analyse these motives in the context of Stern et al., (1995) social-psychological model of environmental concern.

    3. Bio(logical) diversity ”The genetic diversity within each species, the range of species in a given ecosystem (species diversity) and the diversity of ecosystems across an entire region. ” Primack, 2000

    4. Bio(logical) diversity ”The genetic diversity within each species, the range of species in a given ecosystem (species diversity) and the diversity of ecosystems across an entire region. ” Primack, 2000

    5. Adapted from Stern et al., 1995

    6. Kristianstad Municipality

    7. Participants in the Questionnaire Survey

    8. Measurements

    9. Importance of Conservation The most Very much Fairly much A little

    10. Wild flowers Viltväxande blommor

    11. Deciduous forest

    12. Lakes and streams Sjöar och vattendrag

    13. Meadows and grazed grasslands Ängs- och betesmarker

    14. Personal Motives for Conservation • Human well-being and recreation M=3.24, SD=.51, Cronbach’s alpha=.85 • Human survival M=2.81, SD=.59, Cronbach’s alpha=.81 • Respect for nature M=3.47, SD=.48, Cronbach’s alpha=.77

    15. Testing the Hierarchical Structure Step I. The influence of social structure on environmental value orientation -Women to a higher degree expressed a social-altruistic orientation than did men.

    16. Step II. The influence of environmental value orientation on motives Value orientation Motive

    17. Step III. The influence of motives on attitude towards biodiversity conservation

    18. Step III. Importance to conserve the biodiversity of five local areas

    19. Human well-being and recreation Human survival Respect for nature

    20. Conclusions Conservation of local biodiversity is considered important. Public support of conservation measures seems to be related to three groups of personal motives, partly founded in environmental value orientation. Policy makers should assure that arguments for conser-vation are brought forward that persons of different views of nature can relate to.