Improving the Health and Well-Being of North Carolinians

1. NCRPA Healthy Eating Equipment Grantee Onboarding Webinar April 30, 2014 Improving the Health and Well-Being of North Carolinians

2. Congratulations! • Welcome to the newest BCBSNC Foundation grantees. • This webinar will provide: • an overview of the grant process, • guidelines for announcing your grant, • planning for your results and • grant reporting requirements.

3. BCBSNC Foundation and NCRPA Healthy Active Communities: Increasing physical activity and access to healthy, local food for North Carolinians. Improve the health and well-being of North Carolinians Dedicated to the advancementof the park, recreation and leisure profession Healthy Eating Equipment Grant

4. Healthy Eating Equipment Grantees Alleghany Northampton Gates Camden Currituck Ashe Stokes Person Caswell Warren Surry Vance Rockingham Hertford Pasquotank Halifax Wilkes Watauga Granville Yadkin Perquimans Chowan Avery Mitchell Bertie Orange Forsyth Franklin Guilford Nash Durham Caldwell Alamance Davie Alexander Edgecombe Yancey Martin Dare Madison Davidson Wake Iredell Washington Tyrrell Burke 2 Randolph Chatham Wilson McDowell Rowan Catawba Buncombe Pitt Beaufort Haywood Hyde Johnston Lincoln Swain Greene Lee Cabarrus Rutherford Harnett Henderson Wayne 2 Jackson Graham Stanly Moore Polk Gaston Cleveland Montgomery Lenoir Craven Mecklenburg Transylvania Macon Cherokee Pamlico Clay Richmond Hoke Jones Cumberland Union Sampson Duplin Anson Scotland Carteret Onslow Bladen Robeson Pender New • Recreation Division of Buncombe County Library, Recreation and Culture – Buncombe County • Cabarrus County Active Living and Parks Department – Cabarrus County • Town of Clayton Parks and Recreation Department - Johnston County • Gaston County Parks and Recreation – Gaston County • City of Graham Recreation and Parks Department – Alamance County • Greensboro Parks and Recreation – Guilford County • City of Greenville Recreation and Parks Department – Pitt County • The Town of Indian Trail - Union County • City of Kannapolis – Cabarrus County • Madison County Parks and Recreation – Madison County • Town of Mooresville – Iredell County • City of Mount Airy Parks and Recreation Department - Surry County • City of New Bern– Craven County • Town of Selma Parks and Recreation Department –JohnstonCounty • Thomasville Parks and Recreation Department - Davidson County • City of Wilmington – New Hanover County Hanover Columbus Brunswick

5. Telling Your Story

6. Grant Announcement • Why do a grant announcement? • Great opportunity to bring local attention to your mission and organization • Leverage this news with an issue that needs attention • Reinforce your connection with local decision-makers, funders and supporters • Announce when you are ready

7. Your Story • Turn the announcement into a story – • Add a personal story to this equipment grant. Putting a human face on the issue or impact of this grant is great (Michaela always went to the park to get some exercise but always brought food from home because there were no healthy choices, now she……..) • Tie this equipment grant to expected outcomes. As a result of this garden, feeding program, kitchen equipment…we will be able to serve X% of the community’s children who were withoutthis opportunity….. • Link this grant to larger issues your community is facing.One key statistic to demonstrate impact or need is better than using two or more.

8. Getting Coverage • Media release (template) • An event or ribbon cutting • Social media • Via partners networks • State, regional and local media • Spokesperson/channel • Support from Matt at NCRPA • Getting Coverage webinar 5/14

9. Strategic Communication Tips • Determine your key audience(s) • Tell your mayor, city council or county commissioners, state representative and federal representatives about your award - they love good news • Collect testimonials, photos and stories throughout the initiative • Consider more media outreach at the end of the grant using your results, stories and lessons learned

10. Foundation Resources grantee1 welcome

11. Foundation Resources • Foundation support (website) • Template media release (from NCRPA on May 9) • Foundation logos (withusage guidelines) • Photo guidelines • Media list

12. Foundation Resources • Foundation support (website) • Template media release • Foundation logos (withusage guidelines) • Photo guidelines • Media list

13. Foundation Resources Details • Style Guide - Our name should be spelled out as Blue Cross and Blue Shield of North Carolina Foundation. On subsequent references, BCBSNC Foundation can be used. • Media release - Press releases should be sent to the director of communications (mark.dessauer@bcbsncfoundation.org) for review prior to distribution to the public.  • Logo usage - The logo can be resized, but please make sure not to distort its proportions. Grantees are required to submit printed materials (e.g., brochures, signs, flyers) that include the BCBSNC Foundation name and/or logo for approval. • Photos – We love them but all photos require a release form for all subjects.

14. Foundation Request • Summary paragraph • Introduce the need and issues that the grant covered. Include a brief overview of the grant activities and outcomes. • Example – Obesity and sedentary lifestyles are impacting children across North Carolina and Greensboro. Early childhood is a critical time to turn healthy behaviors into healthy habits. With this grant, the Cone Elementary PTA will be able to provide playground equipment that will allow for more students to play and interact at a time, creating more consistency in the academic portion of the day and giving the children a sense of pride that their school has equipment for them to enjoy the excitement of play during childhood. All 429 Cone Elementary students will increase their physical activity as a result of overhauling the existing playground and adding new equipment by using new playground equipment for 30 minutes 5 days per week.

15. Next Steps • Write your summary paragraph online (by May 14) • Determine when announce the grant (any time after May 12) • Develop your outreach plan - social media, media, audiences • Fill out the NCRPA template release with your details (May 9) • Share drafted release with BCBSNC Foundation for review • Get quotes and photos from the coverage and share with NCRPA • Consider a media outreach and another release at the end of the grant to share results and impact of your work

16. Planning for Results

17. Planning for Results • BCBSNC Foundation philosophy • Results are critical to the success of grants • NCRPA is providing support and technical assistance • Mary Beth Loucks Sorrell of Clear Connections will provide support

18. How to Make Sure Your Project is a Success Applying an Outcome Framework

19. Moving from Outputs to Outcomes: Part 1 YES! empowers youth, in partnership with adults, to create community change

20. Outcome Thinking Outcome Thinking 3. How do you know, throughout your project, that you have enough time and money remaining to achieve the success you have defined? • 1. How do you define success meaning the results of your services/project? • 2. How do you know for sure when success has been achieved?

21. Activities Vs. Results • 70 of the 100 youth participated in the jump rope challenge and increase physical activity for 30 minutes 3xs per week for 6 weeks • 300 students and staff increased physical activity using the new walking trail for 20 minutes a day 3xs per week for 8 weeks We trained 100 youth to jump rope and gave them all new jump ropes We created a new walking trail on school grounds

22. The Difference Applying a Result Framework Made For One Organization Moving from Outputs to Outcomes: Part 2 Output/Activity Outcomes/ Results Youth Training + YES! Model = Action

23. Four Steps to Create a Clear Result Statement Steps to Create a Clear Result Statement • 1. Identify the change in behavior you seek for your core participants • 2. Specify the degree of change you consider a success • Estimate how many participants will be impacted or changed and by when • Express your result in a written structured statement

24. Step 1: Identify the kind of change you seek for your core participants Your Project Core Participants Change you Seek • Youth who consume fresh fruits and vegetables • Youth who are physically active for 30 minutes 3 or more times per week • Overweight youth • Inactive youth

25. Step 2: Specify how much change is required for you to consider it a success • Examples: • 70 of the 100 youth participated in the jump rope challenge and increase physical activity for 30 minutes 3xs per week for 6 weeks • 300 students and staff increase physical activity by utilizing the new walking trail for 20 minutes a day 3xs per week for 8 weeks

26. Step 3: Estimate how many of your participants will change and by when • When choosing the number of • participants you will try to reach, • consider the following: • Review similar projects and results • Modulate numbers based on the challenges facing participants • Assess new and potential participants Make your projection!

27. Step 4: Structuring your target statement • Single Focus: • By June 1, 2014, 350 of the 500 youth and staff who participate in the jump rope challenge will increase physical activity by 30 minutes 3 or more times per week for 8 weeks. • Individual Focus: • By June 1, 2014, 50 of the 75 students will increase their physical activity by changing one behavior from their individual health plans. • Menu Focus: • Of the 300 students and staff participating in our wellness events, 195 will achieve at least 2 of the following by June 1, 2014: • Replace one unhealthy snack with a healthy option 1 or more times per day • Reduce screen time by one or more hours per day • Increase physical activity by 30 minutes 4 or more days per week

28. Success

29. Verification Strategy How will you know the change has happened? • Keep it Simple • Build it into your project

30. Verification Strategy Examples of Verifications: • Pre and post tests confirming a change in behavior • Participant logs and journals including self reports • Documentation from a third party confirming change

31. Reporting Requirements

32. Reporting: Two Components • Financial • Complete “Actual” Column on Budget submitted with proposal • You are not required to submit invoices/receipts • Final Report • You will be sent a notification in approximately 10 months with information regarding completion of your final report

33. Sample one page final report that contains: • Meaningful photo from your grant demonstrating the success or representing someone from the story below (or two photos of before and after) • Quote about the impact of your grant. • Organization name and logo • Grant name and time period • Geographic locationSummary of the grant – Introduce the need and issues that the grant covered. A brief overview of the grant activities and outcomes. A summary of the grant impact. Please include a personal story from someone that was impacted by the grant. The quote and photo can be attributed to this story. • List partners. • Provide link to website, contact information and social media links.

34. Next Steps • Submit signed grant agreement (if haven’t done so already) • Work with NCRPA and Mary Beth Loucks Sorrell to refine your results statements, due by May 14 • Submit summary paragraph by May 14 and any press releases or name usage in published materials to Mark Dessauer • Grantee representative must attend a half-day NCRPA Wellness Initiative Workshop, hosted by NCRPA. Grantee representative must participate in at least two NCRPA Wellness Initiative webinars that will be offered throughout 2014. • Expect us to request final reporting in approximately 10 months

35. Questions Jennifer MacDougall 919-765-2128 Jennifer.macdougall@bcbsncfoundation.org Mark Dessauer 919-765-4717 mark.dessauer@bcbsncfoundation.org