CASEIN AND CASEINATE MARKET ANALYSIS

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2. CASEIN AND CASEINATE MARKET ANALYSIS Casein and Caseinate Market, By Type (Casein (Edible Casein, Industrial Casein), Caseinate (Sodium Caseinate, Calcium Caseinate, Potassium Caseinate)), By Application (Food & Beverages (Nutritional F&B(Meal Replacement, Clinical Nutrition, Sports and Slimming Food), Infant nutrition (Wet products, Dry products), Dairy products (Cheese, Ice-cream, Butter Yoghurt)), Industrial, Pharmaceutical, Cosmetics, Others), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 – 2027

3. Casein and Caseinate Market 2017–2027Casein and caseinates are essential proteins that are mainly found in mammalian milk and are widely used in the preparation of various functional foods. Also, casein and caseinates are used in clinical studies as they have important nutrients and high solubility and enzymatic digestion. Moreover, casein is fast-drying, water-soluble and has adhesive properties which make them ideal for various an industrial application such as paper and cardboard coating, plastics, paints, adhesives, leather tanning, etc. They have extended shelf-life and can last for months which makes their transportation from one place to another easy and convenient.The global gift card market is projected to reach around US$ 3.9 billion by the end of 2027, in terms of revenue, growing at CAGR of 4.7% during the forecast period (2019-2027). • Drivers • Increasing industrial use of caseins and caseinate such as plastics, chemicals, and synthetic fibers is augmenting market growth of caseins and caseinates over the forecast period. According to the Coherent Market Insights, Friesland Campina DMV has developed “Excellion EM7 High Viscosity”, a new type of caseinate using a new, patented production technique. This caseinate provides improvement in key product properties, along with cost reduction. • The increasing importance of protein in the diet is projected to augment the market growth of casein and caseinates. According to the Coherent Market Insights, per capita milk consumption in developing countries was 28 kg between 1964 and 1966, which increased to 44.6 kg between 1997 and 1999, and is expected to amount to 65.8 kg by 2030. This indicates the rising awareness about the benefits of protein intake among consumers.  • Regionally, North America dominated the global casein and caseinate market in 2018, accounting for around 35% share in terms of value, followed by Europe and Asia-pacific, respectively

4. Figure 1. Global Casein and Caseinate Market, Revenue Share (%), By Region, 2018

5. Market Restraints • Shifting consumer preferences from dairy-based protein such as caseins and caseinate to plant-based protein especially in the U.S and Europe region is expected to restrict the market growth of caseins and caseinates. Moreover, other major restraining factors for the global casein and caseinate market is the fluctuating supply of this product around the globe is further anticipated to hinder the market growth of caseins and caseinates over the forecast period. • Increasing manufacturing cost and raw materials price for the production of casein and caseinates is anticipated to hinder the market growth over the forecast period. The manufacturing process of casein and caseinates are complex and require equipment that is basically expensive. Therefore, the high manufacturing cost of casein and caseinates is expected to hinder the market growth over the forecast timeframe.

6. Market Opportunities • The growing demand for protein-enriched foods around the globe is projected to propel the market growth of caseins and caseinates. This is attributed to growing awareness regarding the benefits of protein such as promote weight loss and muscle growth. Caseins and caseinate are also increasingly being used in general nutrition, and due to its excellent ability to release amino acids slowly. According to the Coherent Market Insights analysis, U.S. based dairy company, Fairlife LLC, launched new high-protein milk with 50% more natural protein and calcium. • Rising demand for cheese around the globe is anticipated to accelerate the market growth of caseins and caseinates. According to the a report published by dairy food in April 2019, per capita consumption of American-style natural cheeses such as cheddar, Colby and jack cheeses rose from 11.7 pounds in 1995 to more than 15 pounds in 2017. Also, per capita consumption of natural Italian-style cheeses rose from 10 pounds to more than 15 pounds during the same timeframe.

7. Figure 2. Global Casein and Caseinate Market– Opportunity Analysis

8. Key Takeaways • Expanding the food and beverage industry is a major factor projected to propel the market growth of caseins and caseinates. According to Cushman Wakefield, the Asia Pacific is the fastest-growing region in terms of consumer spending on Eating Out, with average annual growth of 9.8% during 2006-16, while average annual growth of 7.5% is forecast for the 2017-26 period. This factor is expected to foster the market growth of caseins and caseinates. • Increasing Demand For calcium Fortification In sports Beverages is expected to foster the market growth of caseins and caseinate. For instance, in September 2018, Epi Ingredients is set to launch Epiprot 60 UL, a milk protein concentrate containing 60% total native protein. It is produced directly from fresh milk using a unique ultra-low heat process, which allows for minimal denaturation and optimal functional and nutritional properties, and preserves the 80/20 casein/native whey protein ratio unadulterated.

9. Figure 3. Global Casein and Caseinate Market, Revenue Share (%), By Application, in 2018 On the basis of application, in 2018, nutritional food & beverages accounted the largest market share of 65% in terms of value, followed by infant nutrition and dairy products respectively.

10. Competitive Section • Key players operating in the global casein and caseinate market are Nestlé S.A, Danone, Arla Foods, FrieslandCampina, Fonterra, Westland Milk Products, Groupe Lactalis, and Saputo. • Few Recent Developments • Nestlé S.A • In November 2018, leading food and beverage producer Nestle has launched a high-end milk powder for mothers in China, in collaboration with JD and baby product retailer Leyou, to earn more Chinese market share for the competitive maternity dairy product. The powder is the first product of this type by Nestle product to contain A2 beta-casein. • Arla Foods • In April 2015, Arla Foods and DMK Group entered into a partnership to open a new production facility at DMK Germany. This new site will produce whey products for the global market.

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