1 / 8

VSO-Guide to Vertical Search Engines and SEO

Vertical search is a speciality search or a niche search made by a user. Vertical search optimization helps users search in a definitive section. Google.com is a horizontal search engine, whereas Google Maps is a vertical search engine. Here is the proper guide to vertical search engines and SEO.<br>

shrushtidigital
Download Presentation

VSO-Guide to Vertical Search Engines and SEO

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Vertical Search Optimization - A guide to Vertical Search engines and SEO

  2. Search and user intent can generate different types of searches. There is the general search. Users make over 5 billion searches every day just on Google. There are many search engines apart from Google. On average, every person makes at least 3-4 searches every day. In a year Googlealonecrosses over a trillionsearches. With that being said, Search engines have types of searches. Contextual search, where Google takes into accounta user’s previoussearches into accountto givebetterresults. Similarly, vertical search helps users make a search in a definitive section. It can range from a blogto images, from videosto news. Let’s understandwhat a vertical searchis.

  3. What is a vertical search engine? Simply put vertical search is a speciality search or a niche search made by a user. These search engines focus on a set amount of data. Google.com is a horizontal search engine, whereas Google Maps is a vertical search engine. Though it might be standard for search engines to offer image and news searches, they are distinct from the search engines’ general functionality. Searches made inside apps, websites, and blogs are all vertical searches. Vertical search provides SEOs noteworthy opportunities. Higher placement in a vertical search result can also increase ranking in general search results, mostly which is above the traditional links dispensed by any searchengine.

  4. What do vertical and horizontal search on different sites have in common? When industry giants such as Amazon have a large app installed base, are way more convenient than general searches, are trustworthy, and provide value-added answers which are relevantthen users will directlyuse such an app fora query. Content uploaded on the Vertical search engines has to be easily accessible and discoverable additionally it should match user intent how traditional searches do. No website can create an algorithm as advanced as Google, so other websites should make it easier to find out what criteriais used to rank. The vertical site should enable Direct Page Management. If they can’t then they should enable data feeds through an Application Performing Interbase. An optimized database feed is comparable to optimizing a webpage. The only difference is that they are deconstructed into varioussections of content,fields and tags.

  5. Advantages of vertical search A vertical searchhas threemainadvantagesthan a traditionalsearchengine: ● ● ● Considerableaccuracyowningto limiteddata/index Faster reachto a search destination User friendly Vertical Search and SEO Search engines are evolving and improving perpetually. Whereas a few years ago vertical searches were our best choice to make a specific search, now algorithms are so much more improvedthat search queriescan show results fromvariousindexes. Integration of images, shopping, news, flight timing, etc are all examples of a mixed search result. Because of the integration, SEO has become more complex than it already was. The website now has to be optimizedfor organicindex.

  6. Similarities between horizontal and vertical searches 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Schemamarkup Examiningconsumerintent and deliveringtargetedcontent Solid contentcreation,compellingheadlineand detailedbody content Metadataand pagemarkup Creatingconvincingheadlinesand pagetitles SEM Gooduse of videos and images API integrationand XML feeds InternallinkingCTAs Fast page loadtime andtechnical SEO

  7. Modus operandi: SEOs approach to vertical search (VSO) landscape? SEOs should create a presence in vertical and social media sites relevant to the business they areoptimizing.Sites such as Facebook, LinkedIn,Amazon,Twitter, etc. Always optimize all content and make sure the website as well as content is mobile friendly. Optimizeimagesto decrease pageload time. Managetagging,social signalsand Open Graphfields. Diveinto the applicationzone andfigureout if an app willbe necessaryfor you. To sum it up Vertical search optimization is as important as any other landscape. Make sure to make a search tab available on your website, so that users don’t feel lost and don’t have to use the back button to navigate your website. Optimized vertical navigation can help your website rank betteron search engines. 1. 2. 3. 4. 5.

More Related