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Consumers in India are being faced with a very simple choice, and the choice is to pick a healthy drink over a tasty one. That's why the demand for healthy beverages in India is getting bigger by the day. Today's consumers want to invest time, effort and money for a healthy lifestyle. Due to this, the market for healthy drinks started. The consumption of healthy snacks and beverages is a requirement to cater to these people.
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Today, the beverage market in India is worth about 43,000 crores and can reach 130, 000 crores by 2023. You can find all kinds of beverages in the Indian market, such as carbonated drinks, smoothies, spirits, juices, nectars including tea, coffee etc. In all of them, carbonated drinks are rapidly becoming the most consumed beverage in India. However, the consumption of these drinks needs to be limited due to their ill-effects on our health. High sugar and fructose corn syrups present in these drinks may cause heart problems, reproductive issues and obviously obesity. Consumers in India are being faced with a very simple choice, and the choice is to pick a healthy drink over a tasty one. That's why the demand for healthy beverages in India is getting bigger by the day. Today's consumers want to invest time, effort and money for a healthy lifestyle. Due to this, the market for healthy drinks started. The consumption of healthy snacks and beverages is a requirement to cater to these people.
Coconut water: One of the best healthy beverage in India and on the planet is coconut water. It contains various bioactive enzymes and electrolytes that boosts digestion, the immune system and metabolic processes. It is loaded with potassium that helps in balancing out the sodium in our body. This phenomenal thirst quencher also eliminates toxins from your system and breaks down kidney stones. The plant hormones called cytokinin is also present in this beverage, which has exhibit anti-cancer and anti-ageing properties.
Turmeric Milk: Turmeric has antibacterial and viral properties and is considered a super herb since ancient times. And by combining it with ghee, milk and Black pepper, you get a pre nectar which acts as a panacea for many health problems and keeps infections at bay this winter. The key ingredient in this golden milk is turmeric, a yellow spice popular in Asian cuisine, which has strong antioxidant compounds that fight cell damage, protecting your body from oxidative stress. While the purpose of adding Black pepper is to help in absorbing the turmeric in the body due to its anti-inflammatory properties.
Wine: Who knew a glass of wine can be a great addition to the list of healthy beverages in India. It is loaded with antioxidants and compounds that keep the blood vessels healthy and contribute towards a longer life. Even research from Harvard medical school has stated that red wine has anti-ageing and anti-cancer properties. And that's not all. Not only does it regulate cholesterol levels, but also keeps the heart in a healthy condition. Polyphenols, a certain type of antioxidants present in red wines control unwanted clotting and sugar levels by keeping the blood vessels flexible.
Buttermilk: This delicacy is a must-have in all healthy beverages in India. It is one of the best drinks in summer that provides relief from the scorching heat. It not only aids heartburn but helps in digestion as well. Though it is easily available in the market, you can easily make buttermilk at home, which is more nutritious and tasty. Considered a digestive, the lactic acid in buttermilk can make its lactose content easier to digest. Drinking this delicious drink can combat dehydration and fatigue and is also a potent source of probiotics.