AIR JORDAN 1 LOW - TRAVIS SCOTT CACTUS JACK | BELART

1. THE HISTORY OF SNEAKERS The history of sneakers has an early start and they have been around for longer than you think. Today the sneaker is here, there and everywhere. You wear them to work, play sports and go for a run, to school, to the restaurant in the evening: today there is no event where these shoes do not fit. With the most famous global icons collaborating and parading in some of the most recognizable footwear brands in the world, sneaker actually had very humble beginnings. ETYMOLOGY OF SNEAKERS The term "sneakers" has been in use for over a century. In 1917, Henry Nelson McKinney, as a US advertiser, used the term because their rubber soles made shoe wear more silent and stealthy, as if they were sneaking. Learn more about why sneakers are called jordan 1 travis scottsneakers in our browse blog post. You can also collect some other terms! ANCIENT HISTORY OF SNEAKERS In the early 1870s, athletic shoes were known as athletic shoes, which draws inspiration and comparison from the horizontal line of sneakers on a ship's hull. They were mainly worn by vacationers and popular sportsmen of the time for their comfort. The only drawback at the time was the lack of distinction between left and right foot! However, their evolution was aided by Charles Goodyear who had invented vulcanized rubber in 1839, and this material was later applied to shoes. It was in 1886 that the first ever sneaker company was born. In the early 1900s, these sneakers became increasingly popular for leisure and outdoor activities. Since then they have embarked on a path of constant transformation. SNEAKERS IGNITE AN INCREASE IN DEMAND The early 1900s saw a huge demand for these shoes and by 1917 they were in mass production. In the same year Converse All-Stars (named after the founder Marquis Converse) was born. Several years later, they were endorsed by Indiana Hoops player Chuck Taylor and became known as the Chuck Taylor All- Stars, and to this day, they remain the best-selling basketball sneakers of all time. The US sneaker market grew steadily after World War I, with young boys lining up to buy sports star- approved trainers. There were men's sneakers and women 's sneakers , and they were marketed for a wide variety of different sports. SNEAKERS ENTER THE 1936 OLYMPICS The 1936 Olympics held in Berlin were a catalyst for making athletic shoes popular in the rest of the world. The US basketball team loved Converse throughout the tournament, while US runner Jesse Owen won four gold medals wearing trainers designed by Adolf Dassler, who founded the global sports brand

2. Adidas. For Dassler, the business exploded thanks to the performance of athletes and, before World War II, they were selling 200,000 pairs a year. In the 1940s, a number of sneaker brands that still exist today had been up and running for years and decades. This included the likes of New Balance, Fila, Gola, Wilson, Mizuno, and many more. AFTER THE SECOND WORLD WAR From the 1940s onwards, there has been a cultural shift in the attitude of sneakers. Younger generations have started wearing them more as a fashion statement rather than for sport. Other new brands began to emerge such as Diadora, Onitsuka Tiger and Puma. During the 1950s, leisure activities grew and became a more essential part of life. Schools have even begun to relax their dress codes, making room for sneakers in the classroom. It was around this time that sales really began to grow, so much so that it began to affect sales of standard leather and shoes. This led to the birth of two of the world's most iconic brands in the 1960s: Nike and Vans. In the 1960s, the first running sneaker with a wavy sole (New Balance Trackstar) went into mass production. The release of this shoe couldn't have come at a better time as during the 1970s, jogging became more and more popular and trainers jordan 1 travis scottdesigned for the purpose of running were solid sales. Soon, even more athletic footwear was created for even more specific sports such as football, basketball, etc. Thanks to advances in technologies. IT'S A WORLD OF SNEAKERS The 80s and 90s were a key era for sneakers. With many brands gaining more and more popularity and growing sales, the shoe market was now truly for the masses. The likes of Nike, Adidas, Reebok were becoming household names and more and more celebrities began to support sports shoes. Designs, models, colors have evolved with current trends, laying the foundations on what we know today as sneakers. During the 1980s, the world saw one of the biggest collaborations with x-brand stars - Michael Jordan and Nike - which led to the Nike Air Jordan. To date, they are one of the most popular sneakers and the

3. Air Jordan entity continues to rack up colossal sales. It was also in this decade that we saw sales of the first $ 100 trainers. Nike Air 1s, Nike Air Jordans, and Reebok Pumps all had triple-digit price tags. The turn of the 1990s meant that competition was now fierce. It was no longer sneakers competing with other types of shoes, but with other sneaker brands. Marketing has become central with huge budgets, and sponsorships with sports stars and celebrities have grown much more than ever. They were marketed as a fashion statement, not just sports shoes. TODAY AND BEYOND As we entered a new millennium, the sneaker market was chock full of brands, sports star sponsors, style-adopting fashion houses and more sales than ever. Nike acquired Converse and Adidias acquired Reebok demonstrating the power and wealth of sports brands. Plus, fashion culture has taken new steps with musicians like Jay Z backing shoe shopbelartbrands. These confirmations have evolved into collaborations, with one of the most successful partnerships being Kanye West's Adidas Yeezys becoming a top-selling shoe. As a piece of clothing, sportswear and shoes are inevitable both in the mall and online. Searches for "sneakers"