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Myton Smoothie Bar. Aims & Objectives. What are Aims & Objectives. Every business has a distinct set of aims and objectives. Aims : are the long-term visions or goals of a business. Objectives: are specific, measurable targets to help to achieve the overall aims of the business.

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myton smoothie bar

Myton Smoothie Bar

Aims & Objectives

what are aims objectives
What are Aims & Objectives
  • Every business has a distinct set of aims and objectives.
  • Aims: are the long-term visions or goals of a business.
  • Objectives: are specific, measurable targets to help to achieve the overall aims of the business.
aims objectives
Aims & Objectives
  • Most people think that businesses only have one aim and objective. Which is?
    • To make a profit.
  • In actual fact most businesses have many aims and objectives which may include:
    • Survival
    • Profit maximisation
    • Increase sales
    • Expansion
    • To be environmentally friendly
the aims of four different businesses
The aims of four different businesses:
  • A local council – to provide a range of services that enhances the quality of life of the population it serves.
  • A theme park – to provide a piece of magic to everyone who visits, young or old.
  • A cancer charity – to raise the awareness of this condition and to provide the support to continue a programme of research and education.
  • A removals company – to provide customers with a worry-free solution to their house move.
What are the aims of the Smoothie bar? Suggest any key words you think should be integrated into the aim.Aim
  • To be really useful to a business, objectives should be SMART. This stands for:
    • Specific – explain exactly what is to be achieved;
    • Measurable – a form of measurement i.e. % to see what has been achieved;
    • Achievable – should provide a challenge (to motivate) but should be capable of being delivered;
    • Realistic – it should be reasonable to expect that the objective can be met by those responsible for it;
    • Timely/Time-bound – it should have a defined timeline setting out by when it should be achieved.
example the fire service
Example: The Fire Service

Aim: To save lives

Objectives: Remember they need to be SMART Specific, Measurable, Achievable, Relevant, Timely/Time bound

A couple of examples of objectives may be –

  • 98% of all road traffic accidents responded to within 20 minutes
  • All staff updated on life-saving techniques every 6 months
mission statement
Mission Statement
  • A mission statement is a brief statement of the purpose.
  • Companies sometimes use their mission statement as an advertising slogan, but the intention of a genuine mission statement is to keep members and users aware of the organisation's purpose.
  • "To enable people and businesses throughout the world to realize their full potential."—Microsoft
the facts
The Facts
  • According to research, the average person in the UK eats less than 3 portions of fruit and vegetables a day, instead of the recommended 5.
  • Obesity is rising among children. In the past ten years it has doubled in six-year-olds (to 8.5 per cent) and trebled among 15-year-olds (to 15 per cent).
  • In response to some of the issues highlighted the school canteen is considering opening a Smoothie Bar.
what is a smoothie
What is a Smoothie?

A Smoothie is a blended drink made from natural ingredients; usually fruits and juices but sometimes other natural flavours such as vegetables, peanut butter, or even green tea.

Check out the link below for some recipe ideas:

the smoothie bar
The Smoothie Bar
  • The Smoothie Bar will sell a wide range of Smoothie with a minimum of 2-3 portions of fruit and vegetables in each drink at an affordable price.
  • Write an aim for the Smoothie Bar.
  • Write three SMART objectives which set out how the Smoothie Bar will achieve its aim.