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Explore the differences between PBS and commercial TV, including their funding sources, program content, and audience reach. Learn about PBS's mission to provide educational programs for all demographics and how they raise money through on-air fundraising campaigns. Discover the legal requirements that guide PBS to maintain a non-partisan stance in politics, despite facing criticism for its humanitarian approach. Dive into examples of PBS programs and on-air fundraising segments, showcasing the network's commitment to informative and diverse content.
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Public Service TV A few facts on PBS Media English II/ Fall 2011
Differences • Commercial TV • Profit oriented • Short, flashy news • Emphasis on building high ratings • Targeted audiences (with money to spend) • Glitz, stimulation, sex • Public Service TV • Tax-supported • Longer, deeper news • Emphasis on covering everyone • Reach unserved audiences. • Educational programs
PBS • Public Broadcasting Service • Started in 1970. • Followed National Educational TV. • 354 member stations around the U.S. • Many run by universities. • They provide programs, not central network. • Funding primarily from donations but also U.S. gov.
Common Programs • Fine arts – opera, symphonies, dance • Science (N • ova) • In-depth news (Newshour, Charlie Rose) • Drama (Mystery Theater from the U.K.) • Lots of ‘educational TV’ for kids (Sesame Street)
How to raise money • Conducts seasonal fund-raising campaigns directly on TV. • Stops programs while station leaders ask people to please send in pledges for contributions. • You’ll see pitches everywhere for donations. • Even on videos.
The Law • Public Broadcasting Act of 1967 requires public channels to strictly follow rules to be non-partisan in politics. • Can’t endorse (or support) one over another. • Because of its humanitarian approach, PBS is often accused of being too “liberal.” • Currently a target of right-wing politicians who want to cut all federal funding.
Let’s see some TV • A news documentary on immigration arrests in Alabama. • In-depth news from ITV (UK) on disaster recovery in northern Japan.