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2008 KMSA CONFERENCE

2008 KMSA CONFERENCE. CUSTOMER RELATIONS. ULTIMATE GOAL. Improve, develop, and/or retain strong business relationships. Be perceived as a valuable & credible resource to the customer.

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2008 KMSA CONFERENCE

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  1. 2008 KMSA CONFERENCE CUSTOMER RELATIONS

  2. ULTIMATE GOAL • Improve, develop, and/or retain strong business relationships. • Be perceived as a valuable & credible resource to the customer. • Establish good communications with C&I clientele to further improve the needs & wants of the members. (Make business transactions more comfortable) • Utilize relationships for damage control if needed.

  3. IDENTIFY YOUR AUDIENCE • RESIDENTIAL • COMMERCIAL • INDUSTRIAL • DISTRIBUTION COOPERATIVES • ECONOMIC DEVELOPMENT/POLITICAL ACCOUNTS

  4. JACKSON PURCHASE ENERGY CORPORATION: Load Profile

  5. MEADE COUNTY RURAL ELECTRIC COOPERATIVE CORPORATION: Load Profile

  6. KENERGY: Load Profile

  7. C&I NEWS: QUARTERLY PUBLICATION KENTUCKY HIGH SCHOOL ATHLETIC-ROLE MODEL POSTER PROGRAM ENERGY USE ASSESMENT, P/F CORRECTION ASSISTANCE, RATE ANALYSIS, PROJECT PLANNING, & TRAINING OPPORTUNITIES ENERGY EXPO ECONOMIC DEVELOPMENT ASSISTANCE IRC & CRC GROUPS MARKETING PROGRAMS

  8. C&I NEWS • QUARTERLY BUSINESS NEWSLETTER • SHOWCASE ONE TO TWO SUCCESS STORIES PER ISSUE • EDUCATE C&I CONSUMERS ON LATEST TRENDS, LEGISLATIVE ISSUES, CO-OP PROGRAMS, SERVICES, AND EVENTS. • EXCELLENT RESOURCE FOR BUILDING RELATIONSHIPS • GREAT WAY TO SHOWCASE OR ADVERTISE PROGRAMS & SERVICES • STRONG OVERALL COMMUNICATION TOOL FOR C&I CUSTOMER BASE • PROVEN AT DEVELOPING LOYALTY TOWARDS MEMBER SYSTEMS • DELIVER FRAMED COPY TO EACH FEATURED CUSTOMER

  9. KHSAA ROLE MODEL POSTER PROGRAM • SHOWCASES TWO (2) STUDENT-ATHLETES AND THE CALENDAR OF THEIR SPORT OF INTEREST. IT’S A MALE AND FEMALE REPRESENTATIVE OF EACH SCHOOL. IT’S A COMBINATION OF GPA, STRONG ROLE-MODEL, ATHLETIC PERFORMANCE, ETC. TO BE ELIGIBLE. PROGRAM GOALS • ENHANCE THE IMAGE OF MCRECC, JPEC & KENERGY TO THE HIGH SCHOOL AUDIENCE. • PROMOTE PRIDE & LOYALTY TOWARDS THE MEMBER SYSTEM COOPERATIVES, COMMUNITIES, AND SCHOOLS. • COMMUNICATE THE ROLE THAT COOPERATIVES PLAY IN THE COMMUNITY, THUS IMPROVING THE PERCEPTION YOUNG MEMBERS HAVE REGARDING THE COOPERTIVES. • NOT TO MENTION, SCHOOL SYSTEMS ARE A LARGE LOAD IN EVERY COMMUNITY WE SERVE, SO IT’S A VALUE ADDED BENEFIT TO THE CONSUMER. • IT’S DEVELOPED A “BUY-IN” ATTITUDE BY THE YOUTH AUDIENCE. • PROVEN APPROACH TO TARGET YOUTH GENERATION.

  10. ENERGY EXPO • PILOT PROGRAM • FIRST LAUNCHED AT MCRECC IN OCTOBER 2007. OVER 700 ATTENDEES. • WILL CONDUCT AT KENERGY JUNE 3RD IN CONJUCTION WITH THEIR ANNUAL MEETING. • WILL CONDUCT AT JPEC OCTOBER 2008. PROGRAM OBJECTIVE TARGET AND EDUCATE RESIDENTIAL & SMALL COMMERCIAL CONSUMERS ON ENERGY EFFICIENCY PRODUCTS AND METHODS. IMPLEMENT SUCCESSFUL PROGRAM TO EDUCATE & INFORM CUSTOMER BASE. ASSIST RESIDENTIAL CONSUMERS ON IMPROVING ENERGY USE.

  11. Economic Development • Target new industry • Identify mobile accounts (high-risk) • Promote industrial parks within member-system territories to sustain future growth • Maintain & Establish relationships with political accounts, community-influencers, and ED professionals • GOAL • BUILD & MAINTAIN RELATIONSHIPS WITH ED PROFESSIONALS • ATTEND REGIONAL ECONOMIC DEVELOPMENT CONFERENCES • IDENTIFY INDUSTRIAL LOSS POTENTIAL BY DEVELOPING CONTIGENCY PLANS • ASSIST DISTRIBUTION COOPERATIVES ON ECONOMIC DEVELOPMENT PROGRAMS & STRATEGIES TO PROMOTE ECONOMIC DEVELOPMENT IN THEIR SERVICE AREAS. • PROVIDE TECHNICAL ASSISTANCE TO ED PROSPECTS (RATE INQUIRES, TRANSMISSION COST ESTIMATES, CAPICITY CONCERNS, ETC…)

  12. COMMERCIAL RESOURCE COMMITTEE & INDUSTRIAL RESOURCE COMMITTEE • TWO GROUPS ESTABLISHED TO GIVE THE BOARD AND MANAGEMENT INSIGHT INTO THE NEEDS OF THE COMMERCIAL AND INDUSTRIAL MEMBERSHIP. • PROVIDES CHANNELS FOR THE EXCHANGE OF “FIRST-HAND” INFORMATION RELATING TO THE CO-OP. • OPPORTUNITY TO SHARE INFORMATION RELATING TO THE OPERATIONS, PLANS, PROGRESSES, AND GOALS OF THE CO-OP. • USED AS A BAROMETER ON PRODUCTS AND SERVICES OF THE COOPERATIVE. OBJECTIVE • DEVELOP RELATIONS WITH THE TOP REVENUE PRODUCING C&I ACCOUNTS • EDUCATE C&I CUSTOMER BASE ON SERVICES, PRODUCTS, PROGRAMS & KEY ISSUES • GAIN LOYALTY TOWARDS COOPERATIVE FROM THIS CONSUMER SEGMENT • ESTABLISH A PROACTIVE APPROACH IN MEETING WITH KEY ACCOUNTS

  13. TOOLS TO HELP • INDENTIFY INTERNAL RESOURCES THAT CAN HELP TROUBLE SHOOT PROBLEMS. • MAKE A LIST OF EACH DEPARTMENT/PERSON THAT NEEDS TO BE A PART OF YOUR CUSTOMER RELATIONS TEAM. FOR EXAMPLE: (ENGINEERING, OPERATIONS, ACCOUNTING, LEGAL, ETC.) • DEVELOP ALLIES IN THE COMMUNITIES YOU SERVE. • LOOK FOR CREATIVE AND PROACTIVE OPPORTUNITIES TO BUILD SOLID WORKING RELATIONS WITH CONSUMER BASE. • DETERMINE WHICH COMMUNICATION STYLE AND METHOND IS NEEDED FOR VARYING PERSONALITY TYPES. (ONE SIZE DOES NOT FIT ALL!) • LASTLY, IT TAKES TIME AND PATIENCE TO DEVELOP LASTING RELATIONS.

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