Convergence 2014 Social Media Guidance: Partners Kelly Rigotti: Social Media Lead, Microsoft Dynamics Tabitha Baker, Jade McCracken & Kelcie Prazan
Social tactics by phase Pre-Event • Meteor/RIO SEO social sharing feature and tracking NEW! • Blog bling NEW! • Editorial calendar aligned to event messaging • Convergence Community Page, including new Forum NEW! • Netbreeze presence in CRM booth NEW! • Presentation design: @presenter, #conv14, ‘Tweetable moments’NEW! • Media Wall Program • Social Ambassador Program • Social Media Command Center w/real time onsite monitoring, engagement and content creation During Post-Event • Year-round engagement on Dynamics Community • Convergence All Stars: best of social posts, made public NEW!
Partner Social Media Guidance Follow, Engage & Share • Follow Microsoft Dynamics & Convergence social channels • Microsoft Dynamics is active on Facebook, Twitter, LinkedIn, YouTube and blogs. Links follow later in the deck. • Amplify the content posted on our social channels • We post fun and engaging content for Convergence several times a week. Share from our channels by retweeting or sharing directly, or engage in conversation. • Create your own Convergence themed content • Suggested content is in the next slide. Tweak for your profiles as appropriate or create your own: invite customers, share your planned activities and presence at the event. Make new connections and network with old friends you know you’ll see. • Share content around each of these key moments in time on each of your social media profiles: Tweet during keynotes and sessions, share blogs on LinkedIn, like videos from YouTube. • Make your content count • Use our handles or hashtags to tag Microsoft Dynamics in the conversation. Don’t forget to include #Conv14 so others can follow along.
Follow Us Convergence Community Convergence Community Blogs CRM Connection Executive Insights The Edge Facebook Microsoft Dynamics page Convergence 2014 LinkedIn Microsoft Dynamics page Twitter @MSFTDynamics @MSFTConvergence #Conv14 YouTube MSFTDynamics
TOTAL DAILY TWITTERVOLUME 2,995 tweets AVG DAILY VOLUME 9,289 TWEETS + Twitter Facebook YouTube Keynote Moderators Bloggers Social Media Activity 1,954 REPLIES TWITTER 4,216,212 Impressions 1,089 Tweets sent 276 Replies 754 Retweets 2,301 Clicks + 6,729 RETWEETS 7,058 MENTIONS = #CONV13 6th & 8th place TRENDING TOPICS* *during opening and closing keynotes 17,972 MENTIONS #CONV13 Facebook 177.7K Impressions 17 posts BY PAGE 101 POSTS BY FANS 256 PICTURES BY FANS 468 NEW FANS 3260 ENGAGEMENTS 1,125 guests on Facebook KEYNOTE 6,138 MENTIONS #CONV12 CONVERGENCE KEYNOTE 31,335,810 POTENTIAL IMPRESSIONS YOUTUBE 7,695 VIEWS 10 Videos Published 50 NEWLIKES 20,619 MINUTES WATCHED
Questions?Kelly Rigotti: email@example.comTabitha Baker: : firstname.lastname@example.orgJade McCracken: email@example.com