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Introduction

Introduction . Coy Clement clementDIRECT, Inc. Background. 25+ years experience as business exec Radio Shack & Tandy Corporation General Mills – Eddie Bauer, Talbots, Izod, Footjoy Turnarounds & Startups – Leichtung Workshops/Improvements Private equity & Investment

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Introduction

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  1. Introduction Coy Clement clementDIRECT, Inc.

  2. Background • 25+ years experience as business exec • Radio Shack & Tandy Corporation • General Mills – Eddie Bauer, Talbots, Izod, Footjoy • Turnarounds & Startups – Leichtung Workshops/Improvements • Private equity & Investment • 14 years as a consultant • Corporate:J. Crew, Disney, Hewlett Packard, Wyeth Pharmaceuticals, Procter & Gamble; LEGO • Small/privately owned – Patagonia, Vermont Country Store, Mrs. Fields, LEM Products, Weissman’s • Non-profit – National Geographic, National Wildlife Federation, Procter & Gamble Foundation, Orton Family Foundation

  3. What I do for a living • Consulting • Direct marketing • Helping businesses sell stuff • Creating retail & web traffic • Customer relationship management/database • Building loyalty & engagement • Stimulating shopping • Strategy • Strategic planning & review • Governance • Mergers, acquisitions & investment

  4. What principles may apply to you? • Everyone is a direct marketer (whether you know it or not) • What works for people who sell things often works for non-profits, too • Measuring matters – what works is not just an opinion • Disciplined planning, execution & measurement works everywhere

  5. Specific issues • Planning & strategy • Governance • Privacy & legal compliance • Need for clear policies • Online • Children • Email unsubscribe & management • Twitter & other social media • Data security

  6. What (little)I know about social work 2012 MSW

  7. What (little)I know about social work

  8. Questions?

  9. A quick read • Organizations tend to talk in bureaucratese & to posture for their core audience • What are you saying that isn’t true for every other non-profit? • Book is only 67 pages

  10. Don’t say I didn’t warn you • A good book for those who practice presentation without a license The Faulty Causality, Sloppy Logic, Decontextualized Data, and Seductive Showmanship That Have Taken Over Our Thinking

  11. Coy Clement clementDIRECT, Inc.

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