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Feb 2013. IT Challenges in scaling a consumer internet business. Introduction to Policybazaar Challenges we faced in scaling. The consumer is confused. 49 Licenses pending!!. Simple and relevant comparisons drive traffic. Term Quotes. Health Quotes.

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Presentation Transcript
it challenges in scaling a consumer internet business
IT Challenges in scaling a consumer internet business
  • Introduction to Policybazaar
  • Challenges we faced in scaling
slide3
The consumer is confused

49 Licenses pending!!

aggregators promote simpler high utility products which are otherwise barely distributed
Aggregators promote, simpler, high utility products, which are otherwise barely distributed

Retail Industry is primarily Traditional Investment products

Source: IRDA annual report 2010-11; Motor Report 2011, Health Report 2011; Management estimates of Aggregator Business

over 60 of online term is marketed by aggregators
Over 60% of online term is marketed by Aggregators

No. of Policies

**Over 50% of the industry now offers term products online

slide8
Aggregator reduces cost of marketingeveryone pays the same, rather than an auction, where the highest bidder gets the position

Auction based on Cost per click

No Auction but merit based listing

transactions grew rapidly
Transactions grew rapidly

No of transactions

it challenges in scaling a consumer internet business1
IT Challenges in scaling a consumer internet business
  • Introduction to Policybazaar
  • Challenges we faced in scaling
upgrading your team
Upgrading your team
  • Team can only scale as much as its leader
  • Some people will grow, some will not
  • Camaraderie is good, but to a limit
  • Specialists are necessary
  • Product management function is critical
issues with scaling
Issues with scaling
  • Drawing the vision – getting the team to imbibe it
  • Bite the Bullet
  • Hiring right
    • Leaders
    • Specialists
    • Diversity
  • Patience – it takes time
  • Overinvest in aligning to business
aligning to business
Aligning to business
  • Product Management to mirror business
  • Regular meetings and Updates at BU level
  • Scale the scope of IT
  • Retain the agility in the process
  • Business aligned v/s core
it as strategy
IT as strategy
  • Most consumer businesses are innovating
  • Standardize and productize innovation
  • Tech helps in productivity and error free
  • Leadership position retention
  • IT has the potential to lead…
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