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The Smart Mobile Terminal

The Smart Mobile Terminal. Stefan Majurin, Vice President, Sales Nokia CMO EMEA. June 2004 forecast of mobile services. Global Mobile Service Revenues. Entertainment & Media 3%. Business data services 5%. Other data services 2%. Business data services 1%. Entertainment & Media

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The Smart Mobile Terminal

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  1. The Smart Mobile Terminal Stefan Majurin, Vice President, Sales Nokia CMO EMEA

  2. June 2004 forecast of mobile services Global Mobile Service Revenues Entertainment & Media 3% Business data services 5% Other data services 2% Business data services 1% Entertainment & Media 11% Other data services 1% P-to-p messaging 8% P-to-p messaging 11% Voice and other calls 87% Voice and other calls 71% 2008 Total Revenue: €635bn 2003 Total Revenue: €400bn • Growth in Mobile Services Market between 2003 and 2008: CAGR 10% • of which: • Voice and other calls CAGR 5% and data services CAGR 30% “Other data services” includes Transaction Services and Advertising Source: Nokia June 2004

  3. 250 200 150 100 50 0 2003 2004 2005 2006 2007 Smartphone market • In 2008 36 %of the mobile handset market will be smartphones, equivalent to shipments of 240 million units/annum ArcChart Research, March 2004 Smartphone market volume estimate Market volume (M) Zelos Group (January 2004) Gartner Group (October 2003)

  4. Smartphone Ovum Inquiry – March 2004

  5. Smartphone business ecosystem ArcChart Research, March 2004

  6. Series 60 More value for operators WinningSeries 60ecosystem More business forDevelopers and ProductCreation Community More functionality for the phone manufacturers

  7. The Smarter the Phone, the Greater the ARPU Calls, calls, calls….. Sending and receiving messages and email with office attachments Sending & receiving calendar updates Integrated Media gallery Taking & sharing images and video On-line video & music consumption Online & Local Printing Easy access to internet services Customized Operator services, downloading additional applications

  8. VOICE MESSAGING TRAFFIC IMAGING APPLICATIONS BROWSING Higher, Sustainable ARPU Key findings from a user study: Over 40% have sent MMS Over 70% of the people surveyed uses applications utilizing GPRS link The average user takes over 50 photos / month Browsing is popular, generating 76% of the GPRS traffic. WWW is the the most popular browsing destination Over 30% of the people surveyed had installed a 3rd party application. On average, this group downloaded 3-4 applications / month Source: Nokia originated study on the Nokia 6600 usage in UK and Germany, April 04

  9. Series 60 on Symbian to Volumes More than 10 million smart phones based on Series 60 have been sold by the end of April, 2004 making Series 60 the leading smart phone platform on the market. • 7 Licensees • 16 Series 60 devices • Over 100 operators selling Series 60 devices • Series 60 overtakes PDA market volumes • Symbian: "At the end of Q1 2004 over 30 phones based on Symbian OS were under development”

  10. Series 60 Platform moving to volume categories Series 60 is moving towards mid-tier and high volume segments High-tier Gamingphone Camera/Imagingphone Enterprisephone Personal Business Mid-tier

  11. Mass Market Uptake of Applications During which time frame are the following services expected to become successful within your market? • 130 in-depth telephone interviews were carried out worldwide, with senior individuals within operators and industry influencer organisations • A total of 81 interviews were carried out with Operators Mobile Email Downloadable mobile games Music downloading Photo messaging Mobile Web browsing Push-to-talk over Cellular Personal Information Management (PIM) Terminal personalisation Packages On-line gaming Wide area mobile connectivity to enterprise applications Presence services Multiplayer mobile games Location based services Video streaming Real-time video sharing Video messaging Video telephony Q1 2004 Sample : 130 Source, Trend Consulting Q1 2004

  12. Top 5 applications already fully supported in terminals RICHER FOCUS ON TOP 5 (Trend Consulting) • Mobile Email • Business User Package • Consumer Package • Downlodable Mobile Games • Java MIDP 2.0 • Symbian S60 Games • Music Downloading • Stereo MP3/AAC Player • Hot swap MMC Card • Photo Messaging • OMA MMS 1.2 • 1,3 MP Digital Camera • Mobile Web Browsing • WML/XHTML • HTML FASTER AFFORDABLE

  13. Convergence interoperability requires collaboration • Open platforms approach to create a mass market • Industry cooperation and standardization • Globally specified open interfaces and protocols • Multiple business models • Multivendor implementations - no lock-ins • Domain specific strong standards endorsed • Cross-domain global interoperability

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