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THE DOG

THE DOG Background Launched in 2000 in Japan ‘The Dog’ quickly spread worldwide and now contains over 100,000 images across 70 different breeds. Puppies are photographed at unusual angles and then presented on a crisp white background.

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THE DOG

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  1. THE DOG

  2. Background Launched in 2000 in Japan ‘The Dog’ quickly spread worldwide and now contains over 100,000 images across 70 different breeds. Puppies are photographed at unusual angles and then presented on a crisp white background. The Dog is a globally recognised brand that spans across a range of products from plush toys to stationery, books to calendars, greeting cards, computer games and more. There is even a ‘The Dog’ Monopoly! The Dog brand has recently featured in two high profile fast food promotions and regularly receives high television coverage and of course high visibility in numerous stores due to the wide range of products. With over 800 breeds of dog recognised by kennel clubs across the world and with the merchandising opportunities seemingly endless this is a brand that will continue to go from strength to strength whilst retaining a fresh look. The Dog’s outlook is simply defined as:

  3. Product Range - overview 686/001The Dog 3 Piece Canister SetColour boxed 18 sets per cartonTrade Price £7.15 686/003The Dog 4 Piece Breakfast SetColour boxed 8 sets per cartonTrade Price £7.15 686/004The Dog 5” Belly Mug – 6 Asst DesignsBulk packed 36 mugs per cartonTrade Price £1.38 686/005The Dog 5” Belly Mug – Group DesignBulk packed 36 mugs per cartonTrade Price £1.38 686/006The Dog 6” Belly Mug – 6 Asst DesignsBulk packed 24 mugs per cartonTrade Price £2.14 686/007The Dog 6” Belly Mug – Group DesignBulk packed 24 mugs per cartonTrade Price £2.14

  4. Product Range – Designs 6 Assorted Designs:Golden RetrieverWest Highland White TerrierDalmatianBull TerrierCocker SpanielGerman ShepherdFound on:686/004 5” Belly Mug (Asstd)686/006 6” Belly Mug (Asstd) Group Design:Found on:686/001 3 Piece Canister Set686/003 4 Piece Breakfast Set686/005 5” Belly Mug (Group)686/007 6” Belly Mug (Group)

  5. Range Benefits • Instantly recognisable, global brand • Appeals to both young and old • Allows for price points of at least £15 for sets and £5/£3 for mugs • Mugs can be sold individually or as a set of 6 • High quality product • High media / store brand visibility with many promotions and products • Can add to existing range of ‘The Dog’ products sold in store • Appeals to ‘brand collectors’ who will buy products as part of collection • Ethos holds UK Exclusivity

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