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“To survive and thrive in the current economy.”. Team 2 Megan Coy Amber Dennis Lauren Gonzalez David Humeston Kevin Morgan. Overview. Drop Product Lines Partnerships Open a New Website in the Baltic Region Expand Amazon.com’s Board of Directors Create E-mail Service

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to survive and thrive in the current economy

“To survive and thrive in the current economy.”

Team 2

Megan Coy

Amber Dennis

Lauren Gonzalez

David Humeston

Kevin Morgan

overview
Overview
  • Drop Product Lines
  • Partnerships
  • Open a New Website in the Baltic Region
  • Expand Amazon.com’s Board of Directors
  • Create E-mail Service
  • Cut Distribution Centers
  • Stop Expanding Products
  • Stock Only Best Sellers
  • Marketing Mix
drop product lines
Drop Product Lines
  • Drop Electronics, Tools, and Kitchen
  • Auction off extra inventory
partnerships
Partnerships
  • Truevalue.com
  • Circuitcity.com
  • Chefscatalog.com
  • The-golden-egg.com
  • Motion Picture Partnerships
  • yaTack.com
open a new website in the baltic region
Open a New Website in the Baltic Region
  • Norway, Sweden, Finland, and Denmark
  • Strong online market
  • Partner with yaTack.com
expand amazon com s board of directors
Expand Amazon.com’s Board of Directors
  • Increase diversity and expertise
  • Include all CEOs of partners
create e mail service
Create E-mail Service
  • Bring in an increase of $720,000,000 in annual net sales, or 26% increase
  • Reallocate marketing expense of $38,100,000; 21% of current $180,000,000 expense
  • Overall increase in net sales of 5% after start-up costs, 1st year operating expenses, and discount expenses
cut distribution centers
Cut Distribution Centers
  • Cut five distribution centers in the U.S.
  • Keep facilities located in Delaware, (Lexington) Kentucky, and Nevada
stop expanding products
Stop Expanding Products
  • Cease all product expansion
  • Only sell Books, Music, DVD/Videos
  • Sell other products through partnerships
stock only best sellers
Stock Only Best Sellers
  • Only stock fast moving products
  • “Just-in-time” delivery
  • Slow moving product orders fulfilled by other distributors, manufacturers, or (in the book segment) publishers themselves
marketing mix
Marketing Mix
  • Product
  • Price
  • Place
  • Promotion
conclusion
Conclusion

If Amazon.com uses these suggestions, we project that they will become profitable within one full year.