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CAN-SPAM Act - PowerPoint PPT Presentation

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  1. CAN-SPAM Act – Check Whether Your Email Comply With It Or Not By:

  2. Inception • Email marketing is economical, completely customizable and can be targeted to fit all features of your client list. Though, a business cannot just begin sending out messages to any number of email lists. Just like privacy laws related to postal, sending out emails also has obligatory seclusion rules that must be followed. These privacy laws are known as the CAN SPAM Act.

  3. CAN-SPAM Act • The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act became a most happening talk for all e-mail marketers when it was passed in 2003. Apart from just a rule to stop and discourage spam emails, the CAN-SPAM Act controls all marketable emails.

  4. Forms of information • According to the Federal Trade Commission (FTC), the crucial factor is the main purpose of the email.The government describes emails as involving three different forms of information: • Marketable or commercial email content: • Liaison or transactional content • Peculiar content

  5. Commercial email content • A content that advertises or promotes a saleable product or service. These messages must meet the terms with CAN-SPAM Act.

  6. Transactional content • These are generally receipts of disbursement, shipping announcements and so on. These kinds of emails provide users with updates about an already agreed-upon deal.

  7. Peculiar content • It is considered any other email that is neither marketable nor transactional and need not conform to the CAN-SPAM Act.

  8. Your email complies or not with CAN SPAM act • If you have decided that you must comply with the CAN-SPAM Act, then there are a few easy steps that you can take to comply with the CAN-SPAM law. • Your email headings, domain names, and subject lines must be precise and not misleading. • Divulge if your email is an advertisement.

  9. Your email complies or not with CAN SPAM act 3. Always include a valid postal address in the e-mail content. 4. Noticeably state how your email recipients can opt-out from your future messages. 5. Respect opt-out requests. Any email unsubscribe method must be able to complete these requests for at least 30 days after the e-mail was delivered.

  10. Your email complies or not with CAN SPAM act 6. If you make use of a third-party email services, ensure they follow the requirements of the CAN-SPAM law.

  11. Conclusion • By knowing the basics of the CAN-SPAM Act, looking for help from a trustworthy email marketing collaborator you will be able to start effective and law-abiding e-mail marketing campaigns.

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