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The Power of Packaging: Attract, Inspire, Protect

Packaging design is a crucial aspect in attracting customers, making a statement, and motivating buying decisions. It can be practical or artistic, but always plays a key role in influencing consumer choices. Explore the impact of color, copy, and aroma on packaging design and its ability to differentiate products in a competitive market.

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The Power of Packaging: Attract, Inspire, Protect

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  1. Package Design Revised June 2010

  2. Packaging.

  3. It inspires…

  4. …and protects.

  5. It can be practical

  6. and functional

  7. or just make a statement.

  8. It attracts customers

  9. to buy your products

  10. using color and copy

  11. or even aroma.

  12. It’s about motivating customers to inch their hands in your direction, choosing your product

  13. over the competition.

  14. When it comes to that split-second decision, the packaging design will always make the difference between sale and no sale.

  15. …and now from:

  16. Which packaging catches your eye most?

  17. What audiences do each of these packages appeal to?

  18. Which color combination – brown and red, or teal and pink – is most aesthetically pleasing?

  19. Would you rather brush your teeth with “clean mint paste” or “dental cream with gardol?”

  20. Which package best implies the message and purpose of Crayola crayons?

  21. How does JELL-O use color to its advantage in packaging?

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